Just Josh

About Just Josh

Just Josh, operating under the handle @justjoshtech on YouTube, is a creator focused on the technology sector. With a primary editorial mission centered on laptop hardware, the channel provides hardware evaluations and purchasing guidance for consumers. As of the most recent data tracking, the channel has published 502 videos, accumulating a total of 79,085,017 views. The creator maintains a subscriber base of 397,000, positioning the channel within the mid-tier creator segment of the tech ecosystem. By focusing specifically on laptop hardware, Just Josh occupies a specialized niche within the broader consumer electronics category, prioritizing utility and consumer advocacy in video content. The channel's output volume—exceeding 500 videos—indicates a consistent production schedule and a long-standing presence in the tech-review landscape. While the channel’s primary language is not explicitly declared, the content is geographically centered in the United States. The creator’s focus remains narrow, emphasizing the technical specifications and performance metrics of portable computing devices, which serves to attract an audience specifically interested in hardware procurement and comparison. The channel functions as a resource for potential buyers navigating the complex laptop market, providing technical insights that assist in decision-making processes. This focus on hardware-specific content allows for a concentrated engagement model, distinguishing the channel from broader tech news or general consumer electronics outlets.

Just Josh's estimated sponsorship rates

The estimated market rate for a video integration on the Just Josh channel ranges from $1,477 to $2,363, with a typical valuation of $1,846. These figures are derived from a niche CPM band of $20 to $32, reflecting the high commercial intent typically associated with laptop and hardware reviews. Because the audience is composed of individuals actively researching high-ticket consumer electronics, the CPM is positioned at an anchor of $25. This rate is influenced by several factors, including the creator’s mid-tier subscriber count of 397,000 and the specific nature of the tech niche, which historically commands higher advertising premiums due to the direct link between content and consumer purchasing decisions. The pricing structure accounts for the channel’s ability to influence hardware adoption, which is a significant driver for brands in the computing space. When compared to peers such as The Electric Viking (394,000 subscribers) or TECH PK HINDI (372,000 subscribers), Just Josh maintains a competitive pricing profile that aligns with mid-tier tech creators. The valuation reflects the expected performance of a standard integration, though actual campaign costs may fluctuate based on specific deliverables, such as dedicated versus integrated segments, usage rights, and the inclusion of affiliate tracking. Advertisers looking to engage this audience are paying for access to a highly qualified demographic that is already in the consideration phase of the consumer buying journey.

Who should partner with Just Josh?

The audience for Just Josh is primarily composed of consumers and professionals interested in hardware procurement, specifically in the laptop and portable computing sector. This demographic is characterized by high purchase intent, as the content directly addresses technical specifications, performance benchmarks, and value-for-money assessments. Brand categories that align with this audience include laptop manufacturers, peripheral hardware companies, software-as-a-service (SaaS) providers, and online electronics retailers. Because the content is focused on hardware utility, the audience is likely to engage with brands that offer productivity tools, operating system enhancements, or hardware accessories. The channel’s audience profile is comparable to other tech-focused creators such as Lenovo (415,000 subscribers) and Madan Gaikwad (426,000 subscribers), who also cater to viewers seeking technical guidance and product comparisons. The audience tier is classified as mid-tier, which suggests a balance between reach and niche specificity. These viewers are generally looking for objective analysis to inform their next hardware investment, making them a high-value target for brands looking to convert viewers into customers. Unlike general tech channels that cover broad industry news, the audience for Just Josh is specifically filtered for those interested in the actual mechanics and performance of laptops, which creates a concentrated environment for targeted advertising. This specificity is a key metric for brands evaluating the channel for potential partnerships, as it reduces audience overlap with general-interest tech viewers.

Just Josh's growth and performance

As of the most recent data snapshot on October 4, 2026, the Just Josh channel reached a total of 397,000 subscribers. Current tracking data is limited to a single snapshot taken on this date, which indicates a growth delta of zero over the recorded 24-hour period. Because we do not yet have a longitudinal view-count history or a multi-month subscriber growth trend, it is not possible to calculate the channel's month-over-month or year-over-year growth velocity. The current data serves as a baseline for future performance monitoring. While the channel has established a significant footprint with 502 total videos published, the lack of historical snapshots prevents a detailed analysis of the channel's trajectory or the impact of specific historical content cycles on subscriber acquisition. Future updates to the InfluencerUnion database will provide the necessary data points to determine the channel's growth rate and audience retention patterns over time.

How our pricing estimate works for Just Josh

The pricing estimates provided for Just Josh are generated using a proprietary algorithmic model designed to standardize creator valuation across the InfluencerUnion database. This model calculates the value of a video integration based on three primary variables: the creator’s current subscriber count, the niche-specific CPM (cost per mille) band, and platform-specific multipliers. For this channel, we utilized a niche CPM band of $20-$32, reflecting the commercial value of the tech-hardware category. The estimate assumes a baseline of 73,842 views, which serves as a fallback metric in the absence of recent 30-day view-count data. This algorithmic approach ensures that valuations remain data-driven and consistent, moving away from subjective or speculative pricing. For a comprehensive breakdown of the variables, including how we adjust for platform-specific engagement and audience tier classifications, please refer to our full methodology page at /methodology. This ensures transparency regarding how we derive the low, typical, and high-end estimates for all creators listed in our database.