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816K
Subscribers
119.3K
Average views
across 15 recent videos
15%
Reach quality
of subscribers watch, on average
Above typical for macro-sized channels
Above the macro median for macro-sized channels.
313.3M
Total views
1.27K
Videos
2026-10-03
Data updated
15-video sample
About
Júlio é um gato preto que foi abandonado na rua, em um dia de chuva, com cerca de duas semanas de vida. Minha mãe o resgatou, mas ele não se adaptou com a gata dela, que chegou a fugir de casa pra não conviver com ele. Então, adotei o Júlio quando ele tinha uns dois meses e o levei pra minha academia de artes marciais, onde eu dava aulas de muaythai. Durante a quarentena de 2020, a academia fechou, perdi tudo que levei 10 anos para conquistar, comendo marmitex de doação e sem saber o que fazer da vida, comecei a gravar vídeos do meu cotidiano com Júlio, como uma forma de passar o tempo e lidar com as crise de ansiedade que estava tendo. Os vídeos viralizaram e por ironia do destino, foi justamente um gato preto e rabugento que mudou tudo. O seu jeito bravo e marrento conquistou as pessoas, e o que começou como um passatempo e brincadeira, virou nosso trabalho. O Júlio mudou a minha vida e construiu a casa da minha mãe 🥰 Azar de quem não tem um gato preto. ❤️
About Júlio e Eu
Júlio e Eu is a YouTube channel centered on the life and daily interactions of a black cat named Júlio. The channel originated from a personal narrative of rescue and transition; Júlio was found abandoned at two weeks old during a rainstorm. After an initial failed adoption attempt, the creator—a former Muay Thai instructor—integrated the cat into his life at his martial arts studio. The channel’s content pivot occurred during the 2020 pandemic, when the creator, facing the closure of his business and significant financial instability, began documenting his daily experiences with Júlio. This shift from professional athletic instruction to pet-focused lifestyle content provided a creative outlet that eventually grew into a substantial digital presence. With 816,000 subscribers and a library of 1,267 videos, the channel functions as a long-form documentation of the bond between the creator and his pet. The content focuses on the domestic environment, capturing the personality of the cat within the context of the creator's personal history. While the channel has accumulated 313,287,787 total views over its lifespan, it maintains a consistent focus on the narrative of rescue and companionship. The creator’s background in martial arts and his subsequent transition to full-time content creation define the channel’s unique tone, which prioritizes authentic, unscripted moments over high-production studio aesthetics. The channel serves as a primary example of how personal pet-centric storytelling can scale to a macro-influencer audience.
Júlio e Eu's estimated sponsorship rates
The estimated market rate for a video integration on the Júlio e Eu YouTube channel ranges from $955 to $1,552, with a typical valuation of $1,193 per placement. These figures are derived from a calculated average view count of 119,348 per video, which serves as the primary metric for determining reach and engagement potential. The pricing structure is heavily influenced by the pet niche, which typically commands a CPM band between $8 and $13. Because the channel operates within the macro-influencer tier, the cost-per-thousand-views (CPM) is balanced against the high volume of total views—313,287,787—and the sustained loyalty of a long-term subscriber base. Several factors contribute to these rate estimates. First, the channel’s high video output (1,267 total uploads) suggests a high frequency of engagement, which often allows for more favorable brand alignment. Second, the niche-specific nature of pet content allows for targeted advertising, particularly for brands in the pet care, nutrition, and lifestyle sectors. While the channel’s specific geographic audience data is not currently available, the macro-tier subscriber count provides a broad reach that justifies the typical $1,193 rate. These estimates are calculated based on the channel's performance metrics and industry-standard niche multipliers. For a detailed breakdown of the variables used to reach these figures, including how platform-specific multipliers and niche CPMs are applied, please refer to our /methodology page.
Who should partner with Júlio e Eu?
The audience for Júlio e Eu is primarily composed of viewers interested in pet care, animal companionship, and lifestyle content. Given the channel's focus on a rescue cat, the demographic likely overlaps with sectors such as pet nutrition, veterinary services, pet insurance, and home-goods retailers. As a macro-influencer in the pet category, the channel attracts a broad, international audience that values long-form, narrative-driven content over short-form entertainment. When compared to peer creators in the pet niche, such as Luczek 🐶 (843,000 subscribers) and SUPER FRANK (571,000 subscribers), Júlio e Eu occupies a similar space in terms of subscriber volume and content style. The channel’s audience is characterized by a high degree of familiarity with the central subject, Júlio, which often results in higher retention rates for personal, vlog-style content. Brands looking to reach this audience typically include companies offering pet-specific products, such as specialized cat food, grooming tools, or pet-friendly home accessories. Unlike channels that focus on training or specific breeds, Júlio e Eu benefits from a generalist appeal that makes it suitable for mass-market consumer brands that align with the themes of rescue and domestic companionship. The audience's engagement with the creator’s personal history—specifically the transition from martial arts to pet content—suggests a viewer base that is invested in the creator's identity, which is a key differentiator when compared to more clinical or informational pet channels like 夜の獣医師ゆってぃー.
Júlio e Eu's growth and performance
The growth trajectory for Júlio e Eu is currently characterized by consistent, incremental gains. Based on our tracking data from August 14, 2026, to October 3, 2026, the channel grew from 813,000 subscribers to 816,000 subscribers over a 50-day period. This represents a net increase of 3,000 subscribers, reflecting a stable growth rate for a channel of this maturity. While we do not yet have historical view-count data to compare against earlier years, the current snapshot indicates that the channel continues to attract new viewers despite its large existing library of 1,267 videos. This steady accumulation of subscribers suggests that the channel’s evergreen content—centered on the life of Júlio—continues to find relevance with new audiences on the platform. The current growth rate is consistent with established macro-tier channels that rely on organic discovery through YouTube’s recommendation algorithms rather than aggressive promotional campaigns. Future growth will likely continue to be driven by the channel's high volume of existing content, which provides a significant footprint for search and discovery.
How our pricing estimate works for Júlio e Eu
The metrics and pricing estimates provided for Júlio e Eu are generated using a proprietary algorithmic model designed to assess the commercial value of creator content. This model calculates the estimated value of a single video integration by multiplying the channel’s average view count (119,348) by a niche-specific CPM band ($8–$13). The 'typical' rate of $1,193 is derived from an anchor CPM of $10, which is adjusted based on the channel’s macro-influencer status and current market demand for pet-centric content. Our data is sourced from platform snapshots and performance metrics, including subscriber counts and total video output. We do not manually adjust these figures based on subjective quality assessments; rather, we rely on the quantitative relationship between reach, niche category, and platform-specific multipliers. For a comprehensive explanation of how we determine these figures, including the specific weighting of view-count confidence and the application of niche-specific CPM variables, please visit our /methodology page.