Joshna Home Kitchen

About Joshna Home Kitchen

Joshna Home Kitchen, operating under the handle @joshnahomekitchen641 on YouTube, is a creator focused on the food and beverage category. With a total subscriber count of 589,000, the channel serves as a repository for culinary content aimed at individuals interested in recipe development and diverse gastronomic experiences. The channel’s content strategy is centered on the preparation of various food types, catering to a broad audience of home cooks and food enthusiasts. Since its inception, the channel has published 1,268 videos, contributing to a substantial total view count of 586,817,006. This volume of content indicates a consistent production schedule, prioritizing high-frequency uploads to maintain viewer engagement within the competitive food-niche landscape. The channel maintains a direct communication channel for professional inquiries, facilitating potential brand collaborations through a dedicated contact email. As a macro-tier creator, Joshna Home Kitchen occupies a significant position within the YouTube food ecosystem, leveraging a large, established subscriber base to distribute instructional and lifestyle-oriented culinary media. The channel does not currently specify a primary language, though the nature of its content—focused on visual recipe demonstration—allows for accessibility across diverse linguistic demographics. The channel's longevity is evidenced by its extensive video library, which provides a deep archive of content for both new and returning viewers.

Joshna Home Kitchen's estimated sponsorship rates

The estimated market rate for a sponsored video integration on the Joshna Home Kitchen channel ranges between $926 and $1,497, with a typical valuation of $1,140. These figures are derived from an algorithmic assessment that accounts for the channel's macro-tier status, which is defined by its 589,000 subscribers. Several variables influence this pricing structure, most notably the niche CPM band of $13 to $21, which is anchored at $16 for this specific creator. Because the food and drink category often commands moderate-to-high engagement, the CPM reflects the value advertisers place on reaching an audience actively seeking culinary instruction and lifestyle inspiration. The pricing model also incorporates a view-count basis of 71,269, which serves as a fallback metric given the current unavailability of precise 30-day average view data. Factors pushing this creator's rate toward the higher end of the spectrum include the high volume of historical content and the total view count of 586,817,006, which demonstrates long-term audience retention and platform authority. Conversely, the lack of recent, granular view-count history necessitates a conservative estimation approach. Advertisers should note that the final valuation is subject to the specific format of the integration, such as dedicated reviews versus brief mentions, and the duration of the brand placement. For a detailed breakdown of how these variables interact to produce these specific dollar ranges, please refer to our methodology page.

Who should partner with Joshna Home Kitchen?

The audience for Joshna Home Kitchen is primarily composed of individuals interested in home cooking, recipe discovery, and general food exploration. As a macro-tier creator, the channel attracts a demographic that is likely to engage with brands in the kitchenware, grocery, meal-kit delivery, and small-appliance sectors. The content style—focused on accessible, home-based culinary techniques—aligns well with consumer-packaged-goods (CPG) companies looking to reach a broad, household-oriented audience. When comparing this audience profile to peer creators in the food and drink niche, such as KULINER icip Rasa (543,000 subscribers) and JAPANESE COOKING CHANNEL (512,000 subscribers), it is evident that Joshna Home Kitchen occupies a similar space in the market, where viewers prioritize practical, repeatable recipes over high-production-value entertainment. Other peers, such as kakaeina vlog (597,000 subscribers) and Kuya Kurt (524,000 subscribers), also operate within this competitive landscape, suggesting that the audience for this channel is likely accustomed to a variety of vlog-style and instructional food content. Advertisers targeting this segment should anticipate an audience that values utility and consistency. While specific geographic and demographic data points are not currently available, the channel’s scale suggests a diverse viewership that spans multiple regions, typical of successful food-focused channels on the platform. Collaborations with brands that offer tangible value to home cooks, such as kitchen tools or specialty ingredients, are likely to resonate most effectively with this established subscriber base.

Joshna Home Kitchen's growth and performance

The growth data for Joshna Home Kitchen is currently limited to a single snapshot taken on October 4, 2026. At the time of this initial tracking, the channel recorded 589,000 subscribers. Because this is the only data point available in our current tracking cycle, a longitudinal analysis of subscriber velocity or growth rate over time is not yet possible. The span of the recorded data is one day, during which the delta in subscriber count was zero. Consequently, we do not yet have view-count history or subscriber growth trends that would allow for a projection of future performance. Future snapshots will be required to determine the channel's trajectory, identify periods of rapid expansion, and assess the impact of specific content releases on subscriber acquisition. The current snapshot serves as a baseline for all future performance monitoring within the InfluencerUnion database.

How our pricing estimate works for Joshna Home Kitchen

The pricing estimates provided for Joshna Home Kitchen are generated through a standardized algorithmic model designed to provide an objective valuation of creator inventory. This model calculates the potential cost of a sponsored video integration by multiplying the creator's subscriber count by a niche-specific Cost Per Mille (CPM) band, which is then adjusted by platform-specific and format-specific multipliers. For this channel, the calculation utilizes a niche CPM band of $13 to $21, with an anchor of $16, reflecting the current market value for the food and drink category. In instances where real-time engagement data is unavailable, the algorithm applies a subscriber-fallback metric to estimate reach. These figures represent a data-driven baseline rather than a negotiated market price, intended to assist in budget planning and comparative analysis. For a comprehensive explanation of the variables, weighting, and data sources used to arrive at these estimates, please refer to our methodology page.