Jogo Aberto

About Jogo Aberto

Jogo Aberto is the official YouTube presence for the Brazilian sports television program of the same name, broadcast daily on the Band network. The channel serves as a digital repository for the program, which airs Monday through Friday from 11:00 AM to 1:00 PM. Content strategy focuses on providing both full-length episodes and curated highlights, ensuring that viewers who miss the live broadcast can access the complete daily coverage. With a library of 10,906 videos, the channel functions as a high-frequency archive of Brazilian sports journalism and commentary. The channel has accumulated 968,593,561 total views, reflecting its role as a primary touchpoint for fans of the televised show. By maintaining a consistent upload schedule that mirrors the linear broadcast, Jogo Aberto captures a significant portion of the domestic sports audience. The channel operates within the sports category, focusing on the analysis, news, and debate segments characteristic of the Band program. As a media-backed entity, the channel leverages the established brand equity of its parent television show to maintain a substantial subscriber base of 5,730,000. It remains a central hub for viewers seeking daily updates on the Brazilian sports landscape, bridging the gap between traditional broadcast media and digital on-demand consumption.

Jogo Aberto's estimated sponsorship rates

The estimated market rate for a sponsored video integration on the Jogo Aberto YouTube channel ranges from $331 to $588, with a typical valuation of $441. These figures are derived from an algorithmic assessment of the channel's performance metrics, specifically utilizing an average view count of 36,749 per video. Because the channel operates within the sports niche, it is subject to a specific CPM band ranging from $9 to $16, with an anchor point of $12 used for baseline calculations. Several factors influence these rates compared to independent sports creators. While the channel possesses a large subscriber base of 5,730,000, the pricing model prioritizes actual audience engagement—measured by average views—over total subscriber count. The high volume of content, totaling 10,906 videos, suggests a high-frequency distribution model that can affect individual video performance. Compared to peers like Erling Haaland or Álex Segura LR, Jogo Aberto’s rates are adjusted based on the specific consumption patterns of its broadcast-reliant audience. Advertisers targeting this channel are paying for access to a consistent, daily viewership that is highly localized to the Brazilian market. The pricing reflects the stability of a legacy media brand, though it remains sensitive to the fluctuations in sports-related advertising demand. For a detailed breakdown of how these specific variables interact to produce these figures, please consult our methodology page.

Who should partner with Jogo Aberto?

The audience for Jogo Aberto is primarily composed of viewers interested in Brazilian sports news, analysis, and daily commentary. Given the channel's origin as a television program, the demographic profile is aligned with traditional sports media consumers who value consistent, expert-led discussion. The channel’s content strategy is designed to capture viewers who are already engaged with the Band network’s programming or who are seeking specific highlights from the daily show. In the broader sports category, Jogo Aberto occupies a unique position compared to individual athlete-led channels like Erling Haaland or content-creator-focused channels like Infinity Riderzz. While creators such as ESPN Deportes and Abdo 2xd also operate within the sports vertical, Jogo Aberto’s audience is defined by its specific focus on the Brazilian sports ecosystem. Brands that typically align with this audience include those interested in sports betting, consumer goods, automotive services, and telecommunications, all of which are common in the Brazilian sports media landscape. The channel’s reach, categorized as a mega-tier audience, provides advertisers with significant scale within a highly specific regional market. Because the channel functions as an extension of a broadcast entity, the audience is likely to exhibit high levels of daily retention, as viewers return to the channel to catch up on the segments they missed during the live 11:00 AM to 1:00 PM broadcast window.

Jogo Aberto's growth and performance

The growth trajectory of Jogo Aberto is characterized by steady, incremental gains in its subscriber base. Based on the most recent tracking data, the channel grew from 5,680,000 subscribers on August 14, 2026, to 5,730,000 subscribers by October 3, 2026. This represents a total increase of 50,000 subscribers over a 50-day period. This growth rate averages to approximately 1,000 new subscribers per day. Because the channel is an established media property, its growth is often tied to the seasonal nature of the sports it covers and the visibility of the broadcast program on the Band network. We do not yet have historical view-count data to determine if this subscriber growth correlates with a specific trend in video performance or audience engagement. The current snapshot indicates a consistent upward trend, suggesting that the channel continues to attract new viewers despite its already significant size. Future snapshots will be required to determine if this growth rate remains stable or if it experiences volatility related to major sporting events or changes in the broadcast schedule.

How our pricing estimate works for Jogo Aberto

The pricing estimates provided for Jogo Aberto are generated through an algorithmic model designed to standardize creator valuation across the InfluencerUnion database. The calculation is primarily based on the channel's average view count of 36,749, which serves as the core metric for estimating potential reach for an integrated advertisement. We apply a niche-specific CPM (cost per mille) band of $9 to $16, with an anchor value of $12, to reflect the advertising demand within the sports category. This figure is then adjusted using platform-specific multipliers that account for the format of the content and the engagement patterns typical of YouTube. Our model categorizes Jogo Aberto as a mega-tier creator based on its subscriber count of 5,730,000, which informs the scale of the audience reach. Please note that these figures are estimates and do not account for private negotiations or specific brand-deal requirements. For a comprehensive explanation of the variables, multipliers, and data-weighting processes used to derive these values, please refer to our methodology page.