집밥요리 Home Cooking

About 집밥요리 Home Cooking

집밥요리 Home Cooking (@jibbab_yori) is a South Korean YouTube channel dedicated to the culinary arts, specifically focusing on accessible, creative, and efficient meal preparation for home cooks. With a subscriber base of 1,390,000, the channel has established a significant presence within the food and drink category. The content strategy centers on providing viewers with practical recipes that can be executed in a domestic kitchen setting, emphasizing both flavor and innovation in dish presentation. Since its inception, the channel has published 314 videos, accumulating a total viewership of 204,052,434. The channel’s editorial approach is straightforward, prioritizing visual demonstrations of cooking techniques to guide the audience through various recipes. By maintaining a focus on home-centric cooking, the channel appeals to a broad demographic of viewers interested in daily meal inspiration. The channel’s growth trajectory and consistent output have solidified its position as a staple in the Korean food-content landscape. While the channel does not currently provide a detailed breakdown of its production history, the volume of content produced relative to its total view count suggests a sustained engagement strategy that prioritizes evergreen recipe content. The channel encourages community interaction through standard subscription and notification prompts, aiming to maintain a recurring viewership base for its ongoing series of culinary demonstrations.

집밥요리 Home Cooking's estimated sponsorship rates

The estimated market value for a sponsored video integration on the 집밥요리 Home Cooking channel ranges between $614 and $992, with a typical valuation of $756. These figures are derived from a niche CPM band of $13 to $21, anchored at $16, which reflects the competitive nature of the food and beverage advertising sector on YouTube. Several factors influence these rates, primarily the channel’s mega-tier audience size of 1,390,000 subscribers and the specific engagement metrics associated with the food and drink category. Because the channel operates in a high-volume niche, advertisers often pay a premium for the trust and authority established by the creator's long-term content history. The pricing model accounts for the potential reach per video, which is currently estimated based on subscriber-fallback metrics due to the absence of specific 30-day average view data. Factors that may push these rates toward the higher end of the spectrum include the high production value of the culinary demonstrations and the potential for long-tail viewership, as cooking tutorials often remain relevant long after their initial publication date. Conversely, the lower end of the range reflects the baseline cost of entry for brand placements within this specific audience segment. For a detailed breakdown of how these figures are calculated, please refer to our methodology page.

Who should partner with 집밥요리 Home Cooking?

The audience for 집밥요리 Home Cooking is primarily composed of individuals interested in culinary education, meal planning, and home-based food preparation. Given the channel's focus on Korean-language content, the primary viewer base is located in South Korea, though the visual nature of the content allows for a broader reach among international viewers interested in Korean cuisine. The audience tier is classified as 'mega,' indicating a substantial and stable following that aligns with other prominent creators in the food and drink space, such as Calixto Serna - México Cooking Club (1,410,000 subscribers) and BERBURU KULINER !!! (1,420,000 subscribers). The channel’s demographic likely includes home cooks, busy professionals seeking quick recipe solutions, and individuals looking for creative culinary inspiration. Brands that typically find success with this audience include kitchen appliance manufacturers, grocery delivery services, meal-kit subscription platforms, and cookware retailers. When compared to peers like K U B I L E R (1,360,000 subscribers) or Boengkoes (1,350,000 subscribers), the audience for 집밥요리 Home Cooking demonstrates a similar preference for high-quality, practical instructional content. The channel’s ability to maintain a consistent subscriber count suggests a loyal viewership that relies on the creator for reliable, repeatable recipe results. Advertisers looking to target this segment should consider the channel's strength in domestic-focused content, which provides a natural environment for kitchen-related product integrations.

집밥요리 Home Cooking's growth and performance

As of the latest data snapshot on October 4, 2026, the 집밥요리 Home Cooking channel maintains a total subscriber count of 1,390,000. Our tracking systems initiated monitoring on this date, establishing a baseline for future growth analysis. During the current observation window of one day, the channel recorded a delta of 0 subscribers, indicating a period of stability in its follower count. Because our tracking period is limited to this initial snapshot, we do not yet have a longitudinal view-count history or a multi-month growth trend to report. The current total of 204,052,434 views across 314 videos serves as the primary metric for evaluating the channel's historical performance. Future updates will provide a more granular look at subscriber acquisition rates and the velocity of view accumulation, allowing for a more comprehensive assessment of the channel's trajectory within the competitive food and drink category on YouTube.

How our pricing estimate works for 집밥요리 Home Cooking

The valuation and audience insights presented for 집밥요리 Home Cooking are generated using a proprietary algorithmic model designed for the creator economy. Our estimates are calculated by synthesizing subscriber count, niche-specific CPM (Cost Per Mille) benchmarks, and platform-specific format multipliers. For this profile, we utilized a niche CPM band of $13–$21 to account for the specific advertising demand within the food and drink category. In instances where real-time 30-day view data is unavailable, our model utilizes a subscriber-fallback calculation to estimate potential reach, which is then adjusted based on the channel's historical video output. These figures are intended to provide a standardized baseline for brand-creator negotiations and market analysis. For a comprehensive explanation of the variables, weighting, and data sources used to arrive at these estimates, please visit our methodology page.