JayEmm on Cars

About JayEmm on Cars

JayEmm on Cars is a UK-based automotive channel with 491,000 subscribers and 180.2 million total views across 1,770 published videos. The channel, hosted by James, focuses on vehicle reviews and discussions spanning a broad historical and contemporary range—from aging vehicles to modern supercars. This generalist approach within automotive content distinguishes the channel from more narrowly focused competitors; rather than specializing in a single vehicle category or price segment, JayEmm covers the full spectrum of automotive interest. The channel's longevity and output volume (1,770 videos) indicate sustained audience engagement over an extended production period. The bio invites direct submissions from viewers with vehicles they believe would suit the channel's editorial scope, suggesting an open-door approach to content sourcing. This model relies on community participation and creator discretion rather than a fixed review schedule, which may contribute to the channel's varied content calendar.

JayEmm on Cars's estimated sponsorship rates

JayEmm on Cars commands a typical integrated video rate of $1,768, with a range between $1,061 and $2,651 depending on campaign specifics. This mid-tier pricing reflects the channel's 491,000-subscriber base and positions it within the automotive niche's standard CPM environment. The rate estimate is algorithmic, calibrated against subscriber count and category-specific advertiser demand; automotive content typically attracts strong CPM rates from automotive brands, finance companies, and insurance providers, though the exact multipliers applied are detailed on the /methodology page. The channel's subscriber count places it near peers such as carwow 日本語 (461,000 subs) and Motormouth (455,000 subs), which operate in the same competitive tier. Rates in this segment are sensitive to audience geography—the channel's UK base may influence CPM relative to channels with predominantly US or Western European audiences. Without recent view-count history, the estimate does not account for potential seasonal or trending fluctuations in per-video performance. Brands considering partnership should note that the algorithmic estimate represents a baseline; actual rates may vary based on campaign length, exclusivity terms, and audience demographics.

Who should partner with JayEmm on Cars?

The channel attracts automotive enthusiasts with demonstrated interest in vehicle reviews, automotive history, and cross-category car content. This broad appeal suggests an audience spanning casual car owners, automotive hobbyists, and potential buyers researching vehicles across price and age ranges. The 180.2 million total views indicate sustained viewer retention across diverse video topics, implying an audience less segmented by a single vehicle category than by general automotive curiosity. Likely brand partners include automotive manufacturers, aftermarket parts suppliers, automotive finance and insurance providers, and automotive education platforms. The channel's generalist positioning makes it suitable for brands seeking broad automotive-category reach rather than niche segments (e.g., luxury-only or EV-focused audiences). Peers with comparable subscriber counts—such as ウナ丼_STRUT_エンスーCARガイド (567,000 subs) and The Car Care Nut Reviews (401,000 subs)—operate in overlapping audience spaces, though geographic and language differences create distinct advertiser pools. The direct-submission model (via talk@jayemm.com) suggests an audience engaged enough to propose content, indicating above-average community interaction relative to passive-consumption channels.

JayEmm on Cars's growth and performance

We have only a single snapshot of subscriber data, recorded on 2026-05-12 at 491,000 subscribers, with no prior or subsequent measurements available. This one-day observation window does not permit calculation of growth rate, acceleration, or trend analysis. To establish meaningful growth metrics—such as monthly subscriber velocity, seasonal patterns, or year-over-year change—we would require historical snapshots spanning at least 30–90 days. Average view counts for the last 30 days are also not yet available. Prospective partners should request current performance data directly from the channel or monitor the channel's public statistics over time to assess recent momentum.

How our pricing estimate works for JayEmm on Cars

The rate estimate is algorithmic, derived from the creator's subscriber count (491,000), the automotive niche's typical CPM, and YouTube video-format multipliers. The calculation does not rely on direct rate submissions or historical campaign data; instead, it applies industry-standard CPM benchmarks for automotive content to the subscriber base, adjusted for platform and format. The estimate is labeled 'metric_estimate' because it is based on publicly available metrics rather than community-reported rates. The basis shows zero community data points, meaning no prior campaigns or rate disclosures from this creator have been recorded in our database. For a detailed explanation of the CPM multipliers, niche adjustments, and platform-specific factors, see the /methodology page. Actual rates may differ based on audience geography, engagement metrics, video length, exclusivity, and campaign scope.