4.51M
Subscribers
460.1M
Total views
216
Videos
—
Avg views (recent)
not yet captured
About НАСТЯ ИВЛЕЕВА
НАСТЯ ИВЛЕЕВА is a Russian entertainment creator and television presenter with 4,510,000 YouTube subscribers and 460,097,506 total views across 216 published videos. Her channel operates primarily in Russian and spans entertainment and fashion content. She holds a public profile as a blogger, television host, and fashion figure within the Russian-language creator economy.
Her content strategy centers on entertainment and lifestyle topics, positioning her within a competitive segment of creators operating at the high-subscriber tier. The channel's cumulative view count reflects sustained audience engagement over its publishing history, though granular performance metrics such as average views per video or recent upload frequency are not yet available in our database.
As a multi-platform personality—combining YouTube presence with television work—she represents the category of creators who operate across traditional and digital media. Her subscriber base places her among the largest Russian-language entertainment channels tracked by InfluencerUnion, comparable in scale to international entertainment creators operating in similar audience tiers.
НАСТЯ ИВЛЕЕВА's estimated sponsorship rates
НАСТЯ ИВЛЕЕВА's estimated sponsorship rate for an integrated YouTube video ranges from $3,897 (low) to $9,742 (high), with a typical rate of $6,494. This pricing reflects her classification as a high-tier creator based on subscriber count and niche positioning.
Several factors influence her rate structure relative to peer creators in entertainment. Her subscriber base of 4,510,000 places her at parity with direct comparables such as Nora Fatehi (@norafatehi, 4,510,000 subs) and slightly above creators like GMMTV RECORDS (@gmmtvrecords, 4,410,000 subs) and Billy Syahputra (@billysyahputrareal, 4,400,000 subs). The Russian market and Russian-language content carry distinct CPM dynamics compared to English-language entertainment channels, reflecting advertiser demand and regional media economics.
Her dual positioning in entertainment and fashion creates potential for premium rates within fashion, beauty, and lifestyle brand categories, though the current estimate is based on her primary entertainment classification. The estimate does not yet incorporate community-submitted rate data; as more sponsorship transactions are reported to InfluencerUnion, her rate range may be refined. Creators at this subscriber tier typically command rates in the mid-to-high five-figure range for major campaign integrations.
Who should partner with НАСТЯ ИВЛЕЕВА?
НАСТЯ ИВЛЕЕВА's audience of 4,510,000 subscribers is concentrated in Russian-language markets, reflecting her primary content language and geographic origin. Her dual positioning in entertainment and fashion creates appeal across multiple brand categories.
Brand categories aligned with her content include:
- Fashion and apparel brands (particularly those targeting female audiences in Eastern Europe and Russia)
- Beauty and cosmetics companies
- Lifestyle and wellness products
- Entertainment and media platforms
- Luxury goods and accessories
- Streaming services and digital entertainment
Her secondary fashion category suggests strong crossover appeal to fashion-focused advertisers, distinguishing her from pure-entertainment creators. Her public profile as a television presenter and fashion icon indicates audience trust in her recommendations within lifestyle categories.
The subscriber base characteristics reflect the Russian-language YouTube ecosystem, where entertainment and fashion content commands substantial viewership. Her peer set—including Nora Fatehi and Kayzer (@kayzerturco, 4,590,000 subs)—demonstrates that creators at this scale operate in a competitive but defined market segment. Audience demographics skew toward younger viewers interested in entertainment, lifestyle, and fashion content, though precise demographic breakdowns are not yet available in our database.
НАСТЯ ИВЛЕЕВА's growth and performance
НАСТЯ ИВЛЕЕВА's subscriber count was recorded at 4,510,000 on May 11, 2026, with no change observed over the one-day tracking window available. This single snapshot does not provide sufficient historical data to characterize growth trajectory, acceleration, or seasonal patterns.
Her total view count of 460,097,506 across 216 published videos indicates an average of approximately 2,130,000 views per video, though this aggregate metric masks variation in individual video performance. Recent average view counts (last 30 days) are not yet available in our database.
To establish meaningful growth analysis, longer-term subscriber history and upload frequency data would be required. As InfluencerUnion expands its tracking history for this creator, future reports will incorporate month-over-month and year-over-year subscriber trends, video publication cadence, and view-count momentum.
How our pricing estimate works for НАСТЯ ИВЛЕЕВА
НАСТЯ ИВЛЕЕВА's estimated sponsorship rates are calculated algorithmically based on her YouTube subscriber count (4,510,000), niche classification (entertainment), and platform-specific CPM multipliers. The algorithm applies estimated cost-per-thousand-impressions (CPM) rates typical for Russian-language entertainment content, adjusted for audience tier and format (integrated YouTube video).
The estimate does not yet incorporate community-submitted sponsorship data; the calibration note "0 community data points" indicates that no users have yet reported actual rates for this creator on InfluencerUnion. As more sponsorship transactions are logged by the community, the estimate will be refined and weighted toward observed market rates.
Subscriber count is sourced directly from YouTube's public API. View counts and video publication history are similarly derived from public channel data. The low, typical, and high rate estimates reflect variance in brand budget, campaign scope, and negotiation outcomes typical at this creator tier.
For a detailed explanation of the CPM multipliers, platform adjustments, and niche-specific calibration, see the InfluencerUnion /methodology page.