Tayna

About Tayna

Tayna is a prominent artist in the Balkan pop and hip-hop scene, with an official YouTube channel managed by 360 Media. As of May 2026, the channel has 779,000 subscribers and has accumulated 1.176 billion total views across 92 published videos. Her music has reached significant streaming scale: Tayna reports 3.4 million monthly listeners on Spotify and over 200 million streams in the past year. Her track "Si Ai," remixed by Marshmello, achieved international chart performance and sustained trending status on TikTok. The channel operates under strict copyright protection, with all content rights reserved to Tayna and 360 Media. Based on subscriber count and content category, Tayna sits within the mid-tier audience classification for music creators on YouTube, comparable in scale to peers such as Kylie Cantrall and Noa Kirel.

Tayna's estimated sponsorship rates

Tayna's estimated sponsorship rate for an integrated YouTube video ranges from $1,215 to $3,038, with a typical rate of $2,025. This estimate is calibrated to her subscriber base of 779,000 and reflects the music category's niche CPM dynamics, though it is not yet informed by direct brand-deal data from the creator. The rate positioning reflects mid-tier status within the music category. Music creators at this subscriber level typically command rates influenced by several factors: the international reach of their audience (Tayna's Balkan-origin content with English-language primary channel appeals across multiple regions), streaming performance metrics (her 3.4 million monthly Spotify listeners signal engaged listeners beyond YouTube), and format specificity (YouTube integrated sponsorships in music typically carry higher CPMs than short-form platforms due to longer watch duration and advertiser brand-safety expectations). Peers at comparable subscriber counts—Kylie Cantrall at 779,000 subscribers and Noa Kirel at 774,000—operate in similar rate bands. The estimate should be treated as a baseline; actual rates may vary based on campaign scope, exclusivity terms, and direct negotiation.

Who should partner with Tayna?

Tayna's audience is concentrated in the Balkan pop and hip-hop demographic, with secondary reach across international listeners attracted to her Marshmello remix and TikTok viral moments. The 1.176 billion total views indicate sustained audience engagement across her 92-video catalog. Her Spotify profile of 3.4 million monthly listeners suggests an audience skewed toward music-streaming platforms, indicating listeners aged roughly 16–35 with active engagement in streaming services and social media. Relevant brand categories for partnership include music streaming platforms, audio equipment manufacturers, fashion and lifestyle brands targeting young adults in Central and Eastern Europe, energy drinks, mobile apps, and entertainment services. The international chart performance of "Si Ai" and its TikTok virality indicate crossover appeal beyond the Balkan region, making the audience valuable for brands seeking European youth demographics. Comparable creators like Noa Kirel (774,000 subscribers) and Kylie Cantrall (779,000 subscribers) operate in overlapping music verticals, suggesting similar brand-partnership opportunities across pop, hip-hop, and dance music categories.

Tayna's growth and performance

Snapshot data spans only one day (May 11, 2026), with subscriber count holding steady at 779,000. This single data point does not provide sufficient history to assess growth trajectory, acceleration, or seasonal patterns. Average views over the last 30 days are not yet available. To establish meaningful growth analysis, longer-term tracking data across multiple months would be required. The creator's historical performance—1.176 billion cumulative views across 92 videos and 3.4 million monthly Spotify listeners—indicates established audience reach, but recent velocity cannot be determined from current data.

How our pricing estimate works for Tayna

Tayna's estimated sponsorship rate is calculated algorithmically based on subscriber count (779,000), niche CPM benchmarks for the music category, and YouTube platform multipliers for integrated video sponsorships. The estimate does not yet incorporate direct brand-deal data; the calibration note indicates zero community data points have been collected. For a detailed explanation of how niche CPM, audience tier, and format multipliers are applied, see the /methodology page. The rate range ($1,215–$3,038, typical $2,025) reflects variance in campaign scope and negotiation terms rather than a fixed price formula.