Indian School of Business
@isbindia
The Indian School of Business (ISB) evolved from the need for a world-class business school in Asia. Established in 2001, the ISB has successfully put India on the global map of management education by pioneering several new trends in research, promoting innovation and training and nurturing young leaders who not only have an understanding of the developing economies but the society at large. With two state-of-the-art campuses in Hyderabad and Mohali, the ISB provides opportunities to engage with the best of global management practice and thinking. In 2008, ISB became the youngest institution to be ranked among the Top 20 Global B-schools by the Financial Times, London, and since then has been ranked consistently among the top B-schools globally. For more information on the School, visit www.isb.edu
48.9K
Subscribers
6.73M
Total views
1.14K
Videos
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Avg views (recent)
not yet captured
About Indian School of Business
The Indian School of Business (ISB) operates a YouTube channel, @isbindia, dedicated to content within the education and business categories. Established in 2001, ISB aims to provide world-class management education, focusing on research, innovation, and leadership development with an emphasis on developing economies and broader societal impact. The institution maintains two campuses in Hyderabad and Mohali, facilitating engagement with global management practices and thought leadership. The channel serves as a digital extension of the school's mission, disseminating educational content to a global audience. As of the latest data, the channel has accumulated 48,900 subscribers and a total of 6,731,974 views across 1,142 published videos. While the primary language of the content is not specified in the provided data, the institution's base in India suggests a significant presence of English or other Indian languages. The channel's content likely covers a range of topics relevant to business education, reflecting the institution's academic programs and research output.
Indian School of Business's estimated sponsorship rates
The estimated rate for an integrated video on the @isbindia YouTube channel ranges from $139 to $216, with a typical rate projected at $170. This pricing falls within the nano audience tier, which is based on the channel's subscriber count of 48,900. The rate calculation incorporates a niche CPM band of $18-$28, with an anchor CPM of $22, reflecting the value associated with the education content category. Factors influencing this rate include the channel's audience size, the specific niche (education and business), and the YouTube platform's format multipliers. While the average views for the last 30 days are not available, the pricing model utilizes a fallback view count of 7,726, derived from subscriber data, to inform the estimate. This approach provides a data-driven benchmark for potential brand collaborations, considering the channel's established content output and audience engagement within its specialized field. For a comprehensive understanding of how these rates are determined, including the specific algorithmic components, readers are directed to the /methodology page.
Who should partner with Indian School of Business?
The @isbindia YouTube channel primarily targets an audience interested in education and business content. With 48,900 subscribers, the channel's viewership is categorized within the nano tier. Given the channel's affiliation with the Indian School of Business, its audience likely comprises prospective students, current students, alumni, academics, and professionals seeking insights into management, business trends, and economic developments, particularly those relevant to India and emerging markets. Specific brand categories that may find this audience valuable include executive education programs, online learning platforms, business consulting services, financial institutions, career development resources, and publishers of academic and business literature. The content's focus on management education and leadership development suggests an audience that values professional growth and intellectual engagement. In the broader education niche, peer channels such as مراجعة دروس الابتدائي وفوائد (@مراجعةدروسالابتداييوفوايد) with 49,700 subscribers and BTC STUDY (@btcstudy) with 47,500 subscribers operate within similar subscriber ranges, indicating a competitive landscape for educational content. The engagement patterns on @isbindia would be relevant for brands looking to connect with individuals pursuing higher education or professional advancement.
Indian School of Business's growth and performance
The growth trajectory for the @isbindia YouTube channel currently shows a stable subscriber count based on the available data. The channel was first tracked on 2026-06-17 with 48,900 subscribers. The latest snapshot, also taken on 2026-06-17, indicates the same subscriber count of 48,900. This represents a span of one day with a delta of zero new subscribers. We do not yet have view-count history or average views for the last 30 days to provide a more detailed analysis of recent performance trends. Future tracking will provide a more comprehensive overview of subscriber and view growth over extended periods. The channel has published a substantial volume of content, with 1,142 videos, which contributes to its overall presence and discoverability within the education category.
How our pricing estimate works for Indian School of Business
The estimated pricing for an integrated video on the @isbindia YouTube channel is derived through an algorithmic model. This estimate, ranging from $139 to $216, is calculated by multiplying the channel's subscriber count by a niche-specific CPM (Cost Per Mille) and applying platform and format-specific multipliers. The education niche, which @isbindia primarily occupies, is assigned a CPM band of $18-$28, with an anchor CPM of $22, reflecting the typical value advertisers place on this audience segment. The model utilizes a fallback view count of 7,726, based on subscriber data, as average views for the last 30 days are not available. This approach provides a data-driven, although low-confidence, basis for the current rate estimate. The channel's classification within the nano audience tier also influences the final pricing. For a detailed explanation of the specific formulas, data inputs, and assumptions used in generating these algorithmic price estimates, please refer to our comprehensive methodology page at /methodology.