Imotorium VLOG

About Imotorium VLOG

Imotorium VLOG is an Indonesian-language automotive channel on YouTube with 313,000 subscribers and 78.98 million total views across 597 published videos. The channel focuses on public transportation recommendations, covering buses, ships, aircraft, and trains, with occasional motorcycle reviews. Based in Indonesia, the creator publishes content primarily in Indonesian and engages with business inquiries through Instagram direct messages.

The channel's content strategy centers on transportation education and reviews rather than entertainment-driven automotive content. This positioning differentiates it within the automotive category, which typically emphasizes performance testing, luxury vehicles, or modification culture. The breadth of transportation coverage—from commercial aviation to rail systems—suggests an audience interested in practical mobility information and comparative analysis across transport modes.

Imotorium VLOG's estimated sponsorship rates

Imotorium VLOG's estimated rates for integrated YouTube video sponsorships range from $676 to $1,690, with a typical rate of $1,127 per video. This mid-tier pricing reflects the channel's 313,000-subscriber base and positions it within the automotive niche's standard CPM range for Indonesian-language content.

Several factors influence this rate structure. The creator's subscriber count aligns closely with peers including ADAC (295,000 subs), 車選びドットコム (292,000 subs), CarReviews EU (288,000 subs), and carwow.de (288,000 subs), though Car Maniac operates at a larger scale with 368,000 subscribers. The Indonesian market and Indonesian-language content typically command lower CPMs than English-language automotive channels in Western markets, which moderates the rate estimate. The channel's focus on public transportation and practical mobility—rather than high-performance or luxury vehicles—may also influence advertiser demand and pricing relative to peers emphasizing premium automotive content.

Rates are calculated algorithmically based on subscriber count, niche CPM benchmarks, and platform/format multipliers. For detailed methodology, see the rates calculation page.

Who should partner with Imotorium VLOG?

Imotorium VLOG reaches 313,000 subscribers primarily in Indonesia, with content delivered in Indonesian. The audience composition reflects the channel's transportation-focused positioning rather than traditional automotive enthusiast demographics.

Brand categories likely to align with this audience include public transportation operators, mobility apps, travel booking platforms, automotive safety equipment manufacturers, and educational institutions offering transportation or logistics programs. The emphasis on buses, ships, aircraft, and trains suggests an audience interested in comparative transportation analysis, commuting solutions, and practical mobility information—distinct from the performance-car and luxury-vehicle audiences that dominate much of the automotive category.

The channel's secondary focus on motorcycle reviews indicates some overlap with personal vehicle content, broadening potential brand partnerships to include motorcycle manufacturers, helmet and safety gear brands, and ride-sharing services. The practical, educational tone of the content positions the audience as information-seekers rather than aspirational consumers, making brands in fintech (travel financing), insurance, and logistics particularly relevant. This audience profile differs from peers like Car Maniac, which emphasizes entertainment-driven reviews, or CarReviews EU, which focuses on detailed vehicle testing.

Imotorium VLOG's growth and performance

Imotorium VLOG was first tracked on 2026-05-11 at 313,000 subscribers. The latest snapshot, also dated 2026-05-11, shows 313,000 subscribers, representing no change over a 1-day span. This single data point provides insufficient basis for growth trend analysis. Average view counts for the last 30 days are not yet available. Longer-term growth assessment requires additional snapshot data across weeks or months.

How our pricing estimate works for Imotorium VLOG

The rate estimate is calculated algorithmically using subscriber count (313,000), niche-specific CPM benchmarks for automotive content, and platform/format multipliers for YouTube integrated sponsorships. The estimate does not rely on direct brand-deal data; instead, it applies industry-standard multipliers to the creator's audience size and niche classification. The "mid" audience tier reflects the creator's position relative to automotive-category peers. This estimate is calibrated against zero community data points (direct deal reports from brands or creators), meaning it represents a pure algorithmic projection rather than a market-validated rate. For full details on CPM assumptions, platform multipliers, and tier definitions, see the methodology page.