ILLIT

About ILLIT

ILLIT is a South Korean music creator with an official YouTube channel (@illit_official) that has accumulated 4,110,000 subscribers and 2,621,660,718 total views across 1,542 published videos. The channel serves as the official platform for the artist's music content, releases, and related material. As of the latest tracking snapshot on May 11, 2026, the channel maintains its subscriber base at the 4.1 million mark. The creator operates primarily in the music category on YouTube, a platform where music content continues to drive substantial viewership and engagement. With over 2.6 billion cumulative views, ILLIT demonstrates sustained audience interest across its video library. The channel's scale places it within the high-tier audience segment on the platform, reflecting the creator's prominence in the music space. The official nature of the channel indicates it functions as a direct distribution point for music content and official announcements to a global fanbase.

ILLIT's estimated sponsorship rates

ILLIT's estimated rates for integrated YouTube video sponsorships range from $3,847 (low) to $6,412 (typical) to $9,617 (high), based on algorithmic modeling of the channel's 4,110,000 subscriber count and music-category CPM benchmarks. The typical rate of $6,412 reflects positioning within the high audience tier—a classification shared with comparable music creators including NMIXX (4,370,000 subs), Charli XCX (4,070,000 subs), and Official Flavour (4,010,000 subs). Rate variation across the low-to-high range accounts for factors including content format, brand alignment, geographic audience composition, and seasonal demand patterns. Music-category content on YouTube typically commands niche CPM rates influenced by advertiser competition and audience demographics. The creator's South Korean origin and music-focused catalog may influence advertiser interest from brands targeting music fans, entertainment platforms, and consumer goods aligned with music culture. Rates are estimates and may vary based on negotiation, campaign scope, and specific deliverables. For detailed methodology behind pricing, see the /methodology page.

Who should partner with ILLIT?

ILLIT's 4,110,000 YouTube subscribers represent a high-tier music audience with demonstrated engagement across 2,621,660,718 total views. The audience composition reflects typical music-channel demographics: fans of K-pop and music content, with likely geographic concentration in South Korea, other Asian markets, and global music-streaming communities. Brands targeting this audience typically operate in music-adjacent categories including entertainment platforms (streaming services, music apps), consumer electronics (headphones, audio equipment), fashion and lifestyle brands (apparel, accessories), beauty and cosmetics, and entertainment merchandise. The channel's official status suggests audience members are dedicated fans seeking direct access to music releases, behind-the-scenes content, and official announcements. Comparable creators in the music space—such as NMIXX (4,370,000 subs) and The Rolling Stones (3,620,000 subs)—serve similarly sized audiences, indicating a competitive but substantial market segment. Music creators at this scale typically attract brand partnerships from global and regional companies seeking exposure to engaged music fans. The 2.6 billion cumulative views indicate sustained audience retention and repeat viewership, a metric valued by advertisers assessing long-term channel viability.

ILLIT's growth and performance

Snapshot history for ILLIT covers a single day, from May 11, 2026 to May 11, 2026, with no measurable subscriber change during this period (4,110,000 subs at both tracking points). This limited data window does not permit analysis of growth trends, seasonal patterns, or momentum. Average view counts for the last 30 days are not yet available. To establish meaningful growth assessment, longer historical data spanning weeks or months would be required. Readers seeking growth trajectory information are encouraged to revisit this profile as additional snapshot data accumulates.

How our pricing estimate works for ILLIT

ILLIT's estimated sponsorship rates are calculated algorithmically using the formula: subscriber count × niche category CPM × platform and format multipliers. The estimate of $6,412 (typical rate) is derived from the channel's 4,110,000 subscribers, music-category CPM benchmarks, and YouTube video integration adjustments. This calculation does not incorporate community-submitted rate data, as none is currently available (calibration: 0 community data points). The algorithmic approach provides a standardized baseline for comparison across creators but should not be treated as a guaranteed quote. Actual rates depend on negotiation, campaign specifics, audience analytics, and brand requirements. For a detailed breakdown of CPM assumptions, category multipliers, and platform adjustments, visit the /methodology page.