IDX CHANNEL

About IDX CHANNEL

IDX Channel is a specialized Indonesian television network focused on economic, business, and capital market news. Established on September 29, 2010, the channel operates from its headquarters within the Indonesia Stock Exchange (IDX) Tower 2 in Jakarta. As a primary source for financial journalism in Indonesia, the channel maintains a consistent broadcast schedule available through various national providers, including IndiHome (Channel 119), Indovision (Channel 100), K-Vision (Channel 129), First Media (Channel 389), and Oxygen (Channel 137). With a digital footprint anchored by its YouTube presence, the channel functions as an extension of its television operations, providing real-time updates on market movements, corporate developments, and macroeconomic analysis. The channel has published 86,312 videos to date, accumulating a total of 583,939,745 views. By positioning itself as a 'Trustworthy Economic, Business and Capital Market Channel,' IDX Channel serves as a central hub for investors and professionals navigating the Indonesian financial landscape. Its content strategy relies on high-frequency reporting, leveraging its location within the heart of the national financial district to provide direct access to market data and expert commentary. The channel’s longevity and institutional backing distinguish it from individual creator-led financial channels, as it operates with the infrastructure and editorial standards of a professional news organization, maintaining a subscriber base of 1,160,000 on its primary YouTube channel.

IDX CHANNEL's estimated sponsorship rates

The estimated valuation for a video integration on the IDX Channel YouTube platform ranges from $4 to $8 per unit of engagement, with a typical valuation of $6. These figures are derived from an algorithmic assessment of the channel’s niche-specific performance, which sits within a CPM band of $30 to $55, anchored at $40. Several variables influence these rates, primarily the channel's institutional authority and its concentration within the high-value business and finance sector. Unlike entertainment-focused creators, IDX Channel provides a professional environment that attracts advertisers seeking high-intent, financially literate audiences. The channel’s status as a mega-tier creator, supported by 1,160,000 subscribers, allows for a premium on advertising placements due to the stability and credibility associated with its brand. Furthermore, the high volume of content—totaling over 86,000 videos—indicates a consistent delivery of inventory, which stabilizes the pricing model. While the specific dollar range is calculated based on current market data and niche-specific performance metrics, actual campaign pricing may fluctuate based on the specific format of the integration, the duration of the advertisement, and the inclusion of additional deliverables such as social media cross-promotion or live-stream mentions. For a detailed breakdown of the variables used to determine these figures, please refer to our methodology page.

Who should partner with IDX CHANNEL?

The audience for IDX Channel consists primarily of individuals interested in Indonesian capital markets, macroeconomic policy, and corporate finance. Given the channel’s focus on the Indonesia Stock Exchange, the viewership is heavily skewed toward retail investors, financial analysts, and professionals operating within the Southeast Asian business sector. This demographic is highly valuable for brand categories including fintech applications, online brokerage platforms, personal-finance education services, and institutional banking products. The audience’s intent is typically transactional or research-oriented, as they utilize the channel to track market volatility and corporate performance. When compared to peer creators in the business and finance niche, such as Tom MC Ifle (1,200,000 subscribers) or the international business-focused channel Shark Tank Brasil (1,320,000 subscribers), IDX Channel occupies a unique position as a localized institutional news outlet. While creators like Tom MC Ifle often focus on individual coaching or entrepreneurial mindset, IDX Channel provides the raw data and news coverage necessary for professional market participation. This distinction creates a high-trust environment that is particularly effective for advertisers in the financial services sector who require a credible backdrop for their messaging. The audience is geographically concentrated in Indonesia, reflecting the channel’s primary language (Indonesian) and its focus on domestic economic indicators, which are critical for local stakeholders and international investors monitoring the Indonesian market.

IDX CHANNEL's growth and performance

IDX Channel has demonstrated steady growth within the professional media sector on YouTube. Based on the available snapshot history, the channel recorded 1,130,000 subscribers on May 18, 2026. By October 3, 2026—a span of 138 days—the channel reached 1,160,000 subscribers. This represents a net increase of 30,000 subscribers over the tracked period. This growth trajectory is consistent with an established media entity that relies on high-frequency content output rather than viral spikes. Because the channel maintains a massive library of over 86,000 videos, its growth is largely driven by its utility as a reliable, long-term archive of financial information and daily market updates. We do not yet have comprehensive view-count history for this specific 138-day window to correlate subscriber growth with specific content performance, though the total lifetime view count stands at 583,939,745. The current growth rate reflects the channel’s ability to retain its existing base while continuously attracting new viewers interested in the Indonesian financial markets.

How our pricing estimate works for IDX CHANNEL

The pricing estimates provided for IDX Channel are generated using a proprietary algorithm designed to assess the market value of creator-led content. This model calculates the potential value of a video integration by multiplying the creator’s subscriber count and historical view-count data against niche-specific CPM (Cost Per Mille) benchmarks. For IDX Channel, we utilized a niche CPM band of $30 to $55, with an anchor point of $40, reflecting the high commercial value of the business and finance sector. Our algorithm also applies specific multipliers based on platform-native formats and audience engagement tiers—in this case, the 'mega' tier—to account for the reach and institutional authority of the channel. Please note that these figures are estimates based on available data and should be used as a baseline for negotiation rather than a fixed market rate. For a comprehensive explanation of how we weight subscriber counts, view-count history, and niche-specific advertising demand, please visit our methodology page.