IB INVESTOR

About IB INVESTOR

IB INVESTOR is a Sweden-based YouTube channel focused on the principles of passive investing and long-term capital allocation. Operated by a creator who identifies as a self-taught passive investor, the channel documents a personal journey toward understanding high-quality company analysis. The content is rooted in the investment philosophies of prominent value investors, including Warren Buffett, Charlie Munger, Mohnish Pabrai, Terry Smith, and Peter Lynch. With a total of 208 videos published to date, the channel serves as a repository for individual research and reflections on market participation. Unlike institutional financial advisory channels, IB INVESTOR maintains a transparent, learner-centric approach, emphasizing the process of iterative education rather than professional financial consulting. The creator produces content in English, catering to a global audience interested in the application of traditional value investing strategies within the modern market landscape. By focusing on high-quality equities, the channel provides a specific perspective on portfolio construction that aligns with the methodologies popularized by its stated role models. The channel currently maintains a subscriber base of 10,600, with a cumulative view count of 855,605 across its entire library. The content is characterized by a commitment to fundamental analysis and a disciplined, long-term outlook on wealth accumulation, positioning the channel as a niche resource for retail investors who prioritize company quality over short-term market speculation.

IB INVESTOR's estimated sponsorship rates

The estimated market rate for a sponsored video integration on the IB INVESTOR channel ranges from $324 to $540, with a typical valuation of $396. These figures are derived from an algorithmic assessment of the creator’s current audience metrics and the specific economic conditions of the finance niche. The primary driver of this valuation is the channel’s niche CPM band, which is calculated between $45 and $75, with an anchor point of $55. This relatively high CPM band reflects the premium nature of the finance category, where advertisers in sectors such as brokerage services, fintech, and investment education are willing to pay a higher price per mille due to the high lifetime value of the target viewer. The rate is further influenced by the creator’s consistent, albeit niche, engagement levels, with the algorithmic estimate utilizing a baseline of 7,197 average views per video. Because IB INVESTOR operates within the nano-tier audience classification, the pricing model prioritizes the high intent of the viewership over sheer volume. Factors that push the rate toward the $540 high-end include the creator’s specific focus on high-quality company research, which attracts a highly qualified audience that is typically more valuable to financial service providers than a general interest demographic. Conversely, variations in the actual performance of specific video formats and the creator’s geographic base in Sweden may impact the final negotiated cost per engagement.

Who should partner with IB INVESTOR?

The audience for IB INVESTOR is primarily composed of retail investors interested in value-based strategies and fundamental equity analysis. Given the channel’s focus on the investment philosophies of figures like Warren Buffett and Peter Lynch, the viewer demographic likely skews toward individuals seeking long-term wealth preservation and growth rather than day trading or speculative assets. Potential brand partners suited for this audience include fintech applications, online brokerage platforms, and personal-finance education providers that emphasize long-term portfolio management. The channel’s audience size of 10,600 subscribers places it in the nano-influencer tier, which often correlates with higher trust and engagement rates compared to larger, more generalized finance channels. When compared to peers such as Invest with Alex or andychu拳拳, who also maintain 10,600 subscribers, IB INVESTOR occupies a similar competitive space in the global finance niche. The consistency of the subscriber count across these peer channels suggests a stable, dedicated interest in educational finance content. Advertisers targeting this segment can expect an audience that is likely receptive to tools that facilitate research, portfolio tracking, and disciplined investing. While we do not yet have granular demographic data regarding the specific age or geographic distribution of the viewers, the English-language content and the creator’s location in Sweden suggest a Western-centric, financially literate audience that values analytical depth over entertainment-focused financial content.

IB INVESTOR's growth and performance

IB INVESTOR has demonstrated steady, incremental growth within the finance category on YouTube. Based on the most recent tracking data, the channel grew from 10,300 subscribers on July 24, 2026, to 10,600 subscribers by September 21, 2026. This represents a net increase of 300 subscribers over a 59-day period. This growth rate indicates a consistent acquisition of new viewers who are specifically interested in the channel’s value-investing content. While the channel maintains a total of 855,605 views across 208 videos, we do not yet have a comprehensive view-count history to determine the exact velocity of audience engagement over time. The current snapshot provides a clear view of the channel’s trajectory over the last two months, confirming that the creator is maintaining a positive growth trend within the competitive finance niche. Future tracking will be required to determine if this growth rate accelerates as the creator continues to publish content focused on high-quality company analysis.

How our pricing estimate works for IB INVESTOR

The pricing and performance estimates provided for IB INVESTOR are generated through a proprietary algorithmic model designed to assess the fair market value of creator-led content. This model calculates the value of a video integration by multiplying the creator’s subscriber count and average view-count baseline by the specific niche CPM (cost per mille) associated with the finance sector. For this profile, the calculation utilizes an anchor CPM of $55, adjusted for the channel’s current audience tier and historical performance data. The estimate is intended to provide a data-driven baseline for brand partnerships and does not account for external variables such as production quality, specific campaign objectives, or direct negotiation tactics. For a detailed breakdown of the variables, multipliers, and the mathematical framework used to arrive at these figures, please refer to our /methodology page. All data points, including subscriber counts and total view history, are sourced from public platform metadata and are updated periodically to ensure accuracy.