HOW ABOUT OOTD

About HOW ABOUT OOTD

HOW ABOUT OOTD is a fashion-focused YouTube creator based in Korea with 83,100 subscribers and 17,054,798 total views across 1,063 published videos. The channel is operated by a stylist who covers comprehensive fashion topics, as indicated by the channel bio: "Stylist & Creator 패션에 관한 모든 이야기를 다룹니다" (covers all stories about fashion). The creator maintains a presence across multiple platforms, including Instagram (@lastkimm), and can be contacted at howaboutootd@gmail.com. The channel's output volume—over 1,000 videos—reflects sustained content production in the fashion vertical. With a subscriber base in the low-to-mid five figures and a cumulative view count exceeding 17 million, HOW ABOUT OOTD operates within the established Korean fashion creator ecosystem, where styling advice, outfit recommendations, and fashion commentary form the core content pillars. The creator's positioning as both stylist and content producer suggests a blend of professional fashion expertise and creator-economy participation.

HOW ABOUT OOTD's estimated sponsorship rates

HOW ABOUT OOTD's estimated sponsorship rate for an integrated YouTube video ranges from $314 (low) to $785 (high), with a typical rate of $524. This pricing reflects the creator's subscriber count of 83,100 and the niche CPM dynamics of the fashion category on YouTube. The rate estimate is calibrated algorithmically based on audience size and platform-specific multipliers; however, it is not yet informed by direct community data (zero historical rate submissions from brand partners), which means the estimate carries higher uncertainty than profiles with peer-validated pricing. Compared to similarly-sized fashion creators in the region—such as TAKATO (89,900 subs) and わむう_低身長ファッション (80,400 subs)—HOW ABOUT OOTD falls within the competitive mid-tier pricing band for Korean fashion channels. Fashion as a category typically commands moderate CPMs on YouTube relative to finance or technology niches, and geographic factors (Korea-based creator, likely Korean-speaking audience) influence the final rate. Brands considering partnerships should note that the estimate assumes standard video integration; longer-form content, exclusive product features, or multi-video campaigns may adjust pricing accordingly.

Who should partner with HOW ABOUT OOTD?

HOW ABOUT OOTD's audience of 83,100 subscribers is concentrated in the fashion and styling niche, with a primary geographic and linguistic footprint in Korea. The channel's content strategy—styling advice, outfit-of-the-day (OOTD) recommendations, and fashion commentary—attracts viewers interested in personal styling, wardrobe curation, and fashion trends. This audience composition makes the channel relevant to fashion retailers, apparel brands, styling apps, fashion e-commerce platforms, and beauty/cosmetics companies that target style-conscious consumers in Korea and Korean-speaking diaspora communities. The creator's dual positioning as both professional stylist and YouTube personality suggests an audience that values credibility and practical fashion guidance rather than aspirational or celebrity-driven content alone. Peer creators in the same niche—including 너드킹 Nerd King (75,600 subs), 테이스터 션 Taster Shawn (73,000 subs), and 아뜰리에 ATELIER (72,500 subs)—serve overlapping audience segments, indicating a competitive but viable market for fashion education and styling content in the Korean creator space. Brand partnerships would likely appeal to audiences aged 18–45 with active interest in fashion consumption and personal styling.

HOW ABOUT OOTD's growth and performance

HOW ABOUT OOTD was first tracked on 2026-05-12 at 83,100 subscribers, with the latest snapshot also recorded on 2026-05-12 at 83,100 subscribers. The span of available data is 1 day, yielding a delta of +0 subscribers. This single-point snapshot does not provide sufficient historical context to assess growth trajectory, seasonality, or acceleration trends. Average view counts for the last 30 days are not yet available. To establish meaningful growth analysis, longer-term tracking data (minimum 30–90 days) would be required. Interested parties should monitor the channel's subscriber and view metrics over time to identify patterns in audience expansion.

How our pricing estimate works for HOW ABOUT OOTD

The estimated sponsorship rates ($314–$785, typical $524) are calculated algorithmically using a formula that multiplies subscriber count by niche-specific CPM (cost per thousand impressions) and applies platform and format multipliers. The estimate is based on the creator's 83,100 YouTube subscribers and the fashion category's typical CPM range. This particular estimate is calibrated as a metric_estimate with zero community data points, meaning no brand partners have yet submitted actual rate data for this creator; the algorithm therefore relies on peer niche benchmarks rather than direct validation. For a detailed explanation of the methodology, multipliers, and confidence intervals, see the /methodology page. As more rate submissions are collected from the creator's actual partnerships, the estimate will be refined and recalibrated to reflect real market pricing.