HouseImprovements

About HouseImprovements

HouseImprovements is a Canadian YouTube creator focused on home DIY and improvement instruction. With 987,000 subscribers and 219.9 million total views across 506 published videos, the channel operates in the home_diy category. The creator draws on decades of professional construction industry experience to produce how-to content aimed at DIYers of all skill levels. The channel's content strategy centers on practical, instructional material that translates professional knowledge into accessible guidance for homeowners undertaking their own renovation and improvement projects. The creator's background in construction provides subject-matter credibility that distinguishes the channel within a competitive niche. The channel has maintained a subscriber base of 987,000 as of the latest tracking snapshot on May 12, 2026.

HouseImprovements's estimated sponsorship rates

HouseImprovements commands an estimated integrated YouTube video rate between $1,895 (low) and $4,738 (high), with a typical rate of $3,158. This mid-tier pricing reflects the creator's subscriber count of 987,000 and positions the channel within the home improvement niche, which attracts brands in home goods, tools, building materials, and DIY retail. The rate estimate is algorithmic and based on subscriber volume combined with category-specific CPM benchmarks; it has not yet been calibrated against community-reported rates. Peer creators in the home_diy space—including CR Carpentry & Remodeling (961,000 subs) and LifeStyle Designs (809,000 subs)—operate in a similar pricing tier, while larger competitors like The Home Improvements Channel UK (1.22 million subs) and Faby Franco (1.3 million subs) command higher rates. Geographic location (Canada) and the instructional video format also influence the rate structure. Brands seeking integration into home improvement content typically negotiate within this range depending on deliverables and exclusivity terms.

Who should partner with HouseImprovements?

HouseImprovements attracts an audience of 987,000 subscribers with a cumulative view total of 219.9 million, indicating an average of approximately 434,000 views per video across the channel's 506 published videos. The audience composition skews toward homeowners and DIY enthusiasts seeking practical instruction and professional guidance on renovation and improvement projects. Relevant brand categories for sponsorship and integration include home improvement retailers (e.g., The Home Depot), tool manufacturers, building materials suppliers, home goods e-commerce platforms, and DIY education services. The channel's instructional format and construction-industry credibility position it as a trusted resource for audiences making purchasing decisions on tools, materials, and home services. Peer audiences in the niche—such as those following CR Carpentry & Remodeling and LifeStyle Designs—overlap significantly with HouseImprovements' demographic, suggesting a market of engaged DIY practitioners and homeowners with disposable income for home projects. The Canadian location may also appeal to brands with regional distribution or North American market focus.

HouseImprovements's growth and performance

HouseImprovements shows a subscriber count of 987,000 as of May 12, 2026, the date of the creator's first tracked snapshot on InfluencerUnion. The latest snapshot, also dated May 12, 2026, records the same subscriber count, representing zero net change over a one-day span. This single data point provides insufficient basis for growth trend analysis. Historical view-count data and longer-term subscriber trajectory are not yet available. Future tracking will establish whether the channel maintains, accelerates, or declines in subscriber growth.

How our pricing estimate works for HouseImprovements

The rate estimate is algorithmic, derived from the creator's subscriber count (987,000), the home_diy category CPM benchmark, and YouTube video format multipliers. The estimate has not been calibrated against community-reported rates (zero data points submitted by brand partners or creators). For a detailed explanation of how subscriber count, niche CPM, geographic factors, and platform-specific multipliers combine to produce the low, typical, and high estimates, see the InfluencerUnion /methodology page. Rates vary based on deliverables, exclusivity, content placement, and negotiation; the figures provided represent algorithmic estimates, not guaranteed pricing.