HouseCalls

About HouseCalls

HouseCalls is a long-established DIY home-improvement channel anchored by Ron Hazelton and Brian Kelsey, two practitioners with decades of combined expertise. The channel operates as the digital extension of a television program that has run for over 25 seasons, positioning it as one of the more credentialed voices in the home-improvement space. With 232,000 subscribers and 91,854,870 total views across 928 published videos, HouseCalls maintains a substantial archive of step-by-step tutorials covering a broad spectrum of residential projects. The channel's content model emphasizes practical, real-world guidance rather than entertainment-first production—each video is framed as expert instruction from verified professionals. This positioning reflects the creator's origin in broadcast television, where editorial standards and presenter credibility carry weight. The channel's longevity and consistent output suggest an audience that values reliability and depth over trend-driven content. HouseCalls operates primarily in the US market and serves homeowners ranging from novices to intermediate DIYers seeking detailed, actionable instruction on projects they plan to execute themselves.

HouseCalls's estimated sponsorship rates

HouseCalls commands a typical integrated-video rate of $742, with a range from $445 to $1,114 depending on campaign scope and placement. This mid-tier pricing reflects the creator's subscriber base of 232,000 and the niche CPM profile of home-improvement content. Home DIY audiences tend to attract advertisers in specific verticals—home-improvement retailers, tool manufacturers, building-material suppliers, and home-services platforms—rather than the broad-based consumer brands that drive higher CPMs in lifestyle or entertainment categories. The rate estimate is calibrated against algorithmic modeling rather than historical campaign data, meaning it represents a data-driven projection rather than a confirmed market rate. Peer creators in the home-DIY niche with comparable subscriber counts (DIY Builds at 206,000, DIY道楽 テツ at 240,000, and Mareds - Woodwork at 265,000) occupy similar pricing bands. The presence of established television credentials and a 25-season track record may support rates at the higher end of the range for brand-safety-conscious advertisers, though the niche itself constrains absolute pricing relative to broader entertainment categories.

Who should partner with HouseCalls?

HouseCalls reaches homeowners and residential property managers actively engaged in do-it-yourself improvement projects. The audience skews toward individuals with moderate to advanced DIY experience, given the channel's emphasis on detailed, multi-step tutorials rather than quick tips or entertainment-focused content. Primary advertiser categories include home-improvement retailers (hardware stores, online building-material suppliers), tool and equipment manufacturers, home-services platforms (plumbing, electrical, HVAC marketplaces), and educational content providers focused on home maintenance. Secondary opportunities exist in home-automation technology, energy-efficiency products, and financing platforms targeting home-improvement loans. The 91.8 million total views distributed across 928 videos indicates consistent viewership depth rather than viral spikes—an average of roughly 99,000 views per video, suggesting a loyal, returning audience rather than one-time traffic. Geographic concentration in the United States aligns with the channel's broadcast-television heritage and the localized nature of residential construction standards and building codes. Peer audiences in this niche (such as XO, MaCenna Vlogs at 264,000 subs and そうだ、お家をつくろう at 241,000 subs) share similar demographic and psychographic profiles, indicating a stable, well-defined market segment.

HouseCalls's growth and performance

HouseCalls was first tracked on 2026-05-12 at 232,000 subscribers. The latest snapshot, also dated 2026-05-12, shows no change in subscriber count. The one-day observation window provides insufficient data to assess growth trajectory or seasonality. Average view counts for the last 30 days are not yet available in our records. To establish meaningful growth analysis, longer-term tracking data spanning weeks or months would be required. Readers seeking current growth metrics should monitor the channel directly or return to this profile once additional snapshots have been collected.

How our pricing estimate works for HouseCalls

The rate estimate for HouseCalls is generated algorithmically using subscriber count, niche-specific CPM benchmarks, and platform/format multipliers. The calculation does not rely on historical campaign pricing or direct creator input; instead, it models expected advertiser spend based on audience size and category. The estimate is labeled as a metric estimate with zero community data points, meaning no prior campaigns have been logged in our database to refine the projection. For a detailed explanation of how CPM multipliers, platform coefficients, and niche adjustments are applied, see our /methodology page. Actual rates may vary based on campaign length, exclusivity, audience demographics, seasonal demand, and advertiser negotiation. This figure should be treated as a starting point for outreach rather than a guaranteed rate.