Honkai: Star Rail

About Honkai

Honkai: Star Rail is the official YouTube channel for HoYoverse's space fantasy RPG of the same name. The channel serves as the primary hub for game trailers, character spotlights, gameplay guides, and narrative content tied to the title's ongoing development and seasonal updates. With 2,740,000 subscribers and 743,584,289 total views across 749 published videos, the channel functions as both a marketing vehicle and community resource for the game's player base. The channel's content strategy centers on cinematic trailers, character introductions, and lore exploration—typical of major gaming publisher channels that blend promotional material with educational content for existing and prospective players. Honkai: Star Rail launched as part of HoYoverse's portfolio alongside other titles like Genshin Impact, positioning it within the competitive free-to-play gacha RPG market. The channel's subscriber base reflects the game's global reach, with content primarily in English to serve an international audience. As an official publisher channel rather than an independent creator account, the channel's growth and content calendar are directly tied to the game's development roadmap and marketing initiatives.

Honkai's estimated sponsorship rates

Estimated sponsorship rates for integrated YouTube video placements range from $1,973 (low) to $3,288 (typical) to $4,932 (high). These figures reflect the channel's 2,740,000-subscriber base and positioning within the gaming category, where average CPM rates tend to be moderate relative to finance or technology niches but benefit from high advertiser demand in the gaming hardware, software, and esports sectors. The rate estimate is algorithmic and carries no community data points—meaning it is derived from subscriber count and category-level CPM benchmarks rather than from direct rate submissions or brand partnership history. Official publisher channels like Honkai: Star Rail typically command rates at the higher end of their subscriber tier due to brand safety, audience quality, and the ability to integrate sponsorships into high-production trailers and guides. Rates may vary significantly based on campaign length, exclusivity terms, and whether the integration is a dedicated video or a segment within broader content. Prospective partners should note that official game channels often have strict content guidelines and may require pre-approval of messaging to align with the game's brand positioning.

Who should partner with Honkai?

The Honkai: Star Rail audience consists primarily of players and prospective players of the game, spanning multiple regions and age groups typical of free-to-play RPG communities. The channel's 743 million total views indicate sustained engagement with both new-player onboarding content and long-form lore and character deep-dives that appeal to invested community members. Relevant brand categories include gaming hardware manufacturers (graphics cards, gaming monitors, peripherals), esports platforms and tournament organizers, gaming chairs and ergonomic equipment, energy drinks and snack brands with gaming sponsorship portfolios, and mobile/PC gaming services. Secondary opportunities exist in anime streaming platforms, manga publishers, and merchandise retailers, given the channel's emphasis on character design and narrative worldbuilding. The channel's peer set—including TenZ, loltyler1, and Wankil Studio—represents a mix of professional esports streamers and gaming content creators at similar scale, though Honkai: Star Rail's positioning as an official publisher channel distinguishes it from independent creator channels in terms of audience composition and brand partnership dynamics. The audience tier classification of "high" reflects both subscriber count and the demonstrated engagement levels typical of major gaming franchises with global distribution.

Honkai's growth and performance

Snapshot data spans only one day (May 11, 2026), with the channel holding steady at 2,740,000 subscribers at both the first tracked and latest recorded points. This single-day window provides insufficient data to assess growth trajectory, seasonality, or response to content releases. Average view counts for the last 30 days are not yet available in the tracking history. To establish meaningful growth patterns, longer-term observation across multiple months would be required, particularly to correlate subscriber and view trends with major game updates, seasonal events, or marketing campaigns. Official publisher channels often experience growth spikes tied to new content drops or expansion announcements rather than steady linear growth, making snapshot-based analysis less informative than rolling averages across quarters.

How our pricing estimate works for Honkai

The estimated sponsorship rate is calculated algorithmically based on the channel's subscriber count (2,740,000), the gaming category's average CPM (cost per thousand impressions), and platform-specific multipliers for YouTube video integrations. The estimate does not incorporate direct rate submissions, brand partnership history, or engagement metrics such as average views per video, because those data points are either unavailable or not yet collected in our database. The "high" audience tier classification reflects the subscriber count threshold and category benchmarking. For a detailed explanation of how CPM multipliers, format adjustments, and geographic factors influence the final rate range, see our /methodology page. All figures should be treated as estimates; actual rates depend on campaign specifics, negotiation, and factors outside algorithmic scope such as exclusivity, contract length, and creative requirements.