Honeys(ハニーズ)

About Honeys(ハニーズ)

Honeys (ハニーズ) operates a YouTube channel, @honeysonlineshop3952, primarily focused on the fashion category. Based in Japan, the channel serves as the official online presence for the Honeys brand, which emphasizes 'high sensitivity, high quality, and reasonable prices' in its product offerings. The content showcases a wide range of apparel, from everyday wear to professional attire, reflecting the brand's diverse inventory. Since its inception, the channel has published 454 videos, accumulating a total of 36,853,475 views. With 31,800 subscribers, Honeys positions itself within the low audience tier among YouTube creators. The channel's content strategy appears to center on product showcases and styling ideas, aligning with its brand mission to provide accessible fashion solutions to its audience. The channel's primary language is not specified, but its Japanese origin and display name suggest content is primarily targeted at a Japanese-speaking audience.

Honeys(ハニーズ)'s estimated sponsorship rates

The estimated rate for an integrated video on the Honeys (ハニーズ) YouTube channel ranges from $120 to $301, with a typical rate around $200. This pricing places Honeys within the low audience tier for creator compensation. Several factors contribute to this rate. The channel's subscriber count of 31,800, while substantial, positions it below larger fashion creators, which directly impacts its base rate. The fashion niche, while generally competitive, can command varying CPMs depending on the specific sub-segments and audience engagement. As a brand's official channel, its content may also serve a dual purpose of direct marketing, which can influence how sponsorship opportunities are structured compared to independent creators. The channel's geographic focus in Japan, combined with its content format of product showcases, also plays a role in the algorithmic rate calculation. For instance, creators like アラカンyokoのファッションコーデ, with a slightly larger subscriber base of 35,500, might see a similar or slightly higher rate, while creators such as ぷぅちゃんねる, with 29,900 subscribers, would likely fall into a comparable range. The current estimate is based on algorithmic modeling due to a lack of community data points for calibration.

Who should partner with Honeys(ハニーズ)?

The audience for Honeys (ハニーズ) on YouTube is primarily interested in fashion content, aligning with the brand's focus on 'high sensitivity, high quality, and reasonable prices.' Given the brand's product range, which spans from daily wear to professional attire, the viewership likely includes individuals seeking practical and affordable clothing options for various occasions. This demographic would be relevant to brands in categories such as fast fashion retailers, apparel e-commerce platforms, accessory brands, and perhaps even beauty and lifestyle products that complement fashion choices. The channel's Japanese origin suggests a significant portion of its audience resides in Japan, making it a relevant platform for brands targeting that specific geographic market. When compared to peers in the fashion niche, Honeys' subscriber count of 31,800 is similar to creators like 大人コーデ (@otona-code) at 31,700 subscribers and ぷぅちゃんねる (@pu_san1121) at 29,900 subscribers. This indicates a shared audience segment interested in accessible and trend-conscious fashion. Brands looking to engage with consumers interested in Japanese fashion trends and affordable styling would find this channel's audience relevant.

Honeys(ハニーズ)'s growth and performance

Honeys (ハニーズ) YouTube channel, @honeysonlineshop3952, has maintained a stable subscriber count based on the available snapshot history. The channel was first tracked on 2026-05-12 with 31,800 subscribers, and the latest snapshot, also on 2026-05-12, shows the same figure. This indicates a delta of +0 subscribers over a one-day span. While we don't yet have a comprehensive view-count history or average views for the last 30 days, the consistent subscriber count over this brief tracking period suggests a steady, rather than rapidly expanding, audience base. Future tracking will provide more insight into long-term subscriber trends and engagement metrics, which are crucial for understanding the channel's growth trajectory.

How our pricing estimate works for Honeys(ハニーズ)

The estimated pricing for an integrated video on the Honeys (ハニーズ) YouTube channel is derived from an algorithmic model. This model calculates a rate based on several key factors, including the creator's subscriber count, the typical CPM (cost per mille) for their specific niche (fashion in this case), and various multipliers applied for the platform (YouTube) and content format (integrated video). The current estimate, ranging from $120 to $301, is classified as a 'metric_estimate' because it relies solely on our internal data and algorithmic calculations. At present, there are no community data points available to calibrate this specific creator's pricing, meaning the estimate has not been adjusted based on actual reported sponsorship deals. For a comprehensive understanding of how these rates are determined and the full scope of our methodology, please refer to our detailed explanation at /methodology.