The Home Depot

About The Home Depot

The Home Depot operates a YouTube channel focused on DIY instruction and home improvement education. The channel publishes step-by-step instructional videos and expert advice designed to build confidence in homeowners undertaking renovation and maintenance projects. With 652,000 subscribers and 1,355 videos published, the channel has accumulated 326,585,244 total views, indicating sustained audience engagement across a substantial content library. The channel's stated mission centers on helping "doers" develop practical skills and knowledge for home improvement tasks. Content spans foundational techniques through more complex renovation projects, positioning the channel as a resource for both novice and experienced DIYers. The channel is officially managed by The Home Depot, the major home improvement retailer, which provides institutional credibility and access to product expertise. Inquiries regarding partnerships or collaboration can be directed to socialrequest@homedepot.com. The channel operates in English and is based in the United States.

The Home Depot's estimated sponsorship rates

Estimated integrated YouTube video rates for The Home Depot range from $1,252 (low) to $3,130 (high), with a typical rate of $2,086. This mid-tier pricing reflects the channel's 652,000-subscriber base and positions it within the home DIY niche, which typically commands moderate CPM rates relative to finance or technology verticals. The rate estimate is algorithmic and currently lacks community-validated data points, meaning actual rates may vary based on factors including campaign specifics, audience demographics, and seasonal demand. Compared to peer creators in the home DIY category, The Home Depot's subscriber count places it above Andrew Thron Improvements (539,000 subs) and ポレポレDIYチャンネル (448,000 subs), but below LifeStyle Designs (809,000 subs). The channel's institutional backing and 326+ million total views suggest established audience trust, which may support rates at the higher end of the estimated range for brand-aligned campaigns. Actual pricing should be confirmed directly with the channel's business contact.

Who should partner with The Home Depot?

The Home Depot's audience consists primarily of homeowners and DIY enthusiasts seeking instructional content for renovation, maintenance, and improvement projects. The 652,000-subscriber base reflects an established, repeat-viewing audience with demonstrated interest in practical home improvement knowledge. The channel's 1,355 published videos and 326+ million cumulative views indicate a broad topical coverage within the home DIY space, likely spanning carpentry, painting, plumbing, electrical, landscaping, and general home maintenance. Brand partnerships on this channel would reach consumers actively engaged in home improvement decision-making and product research. Relevant brand categories include home improvement retailers, tool manufacturers, building materials suppliers, home automation and smart-home technology companies, interior design platforms, and home services marketplaces. The audience demographic skews toward homeowners with disposable income for renovation projects, a segment with high purchase intent for home-related products and services. The channel's institutional credibility as The Home Depot's official educational platform may amplify audience receptiveness to product recommendations and sponsored content aligned with DIY projects.

The Home Depot's growth and performance

The available snapshot data covers a single day (May 12, 2026), showing the channel at 652,000 subscribers with no change recorded over that 24-hour period. This limited timeframe does not provide sufficient data to assess growth trajectory, seasonal patterns, or long-term subscriber momentum. Average view counts for the last 30 days are not yet available. To evaluate this channel's growth rate and audience expansion trends, extended historical data spanning weeks or months would be required. Interested parties should monitor the channel's performance over time or contact the channel directly for more detailed analytics.

How our pricing estimate works for The Home Depot

The estimated rate range ($1,252–$3,130, typical $2,086) is calculated algorithmically based on subscriber count, niche CPM benchmarks for home DIY content, and platform/format multipliers for YouTube integrated video placements. The estimate currently carries zero community-validated data points, meaning it reflects modeled pricing rather than confirmed historical rates. For a detailed explanation of the CPM assumptions, multiplier methodology, and how peer comparisons inform the estimate, see the /methodology page. Actual creator rates depend on factors including audience geography, engagement metrics, content category, campaign length, and negotiated terms—all of which may differ from algorithmic assumptions.