Home Cooking with Somjit

About Home Cooking with Somjit

Home Cooking with Somjit is a YouTube channel operated by Somjit, a creator based in Malaysia with a focus on home-style culinary content. The channel documents a diverse range of recipes, drawing heavily from the creator's background in the Isarn region of Thailand and over three decades of residence in Malaysia. This cultural intersection results in a content library that blends Thai, Malaysian, and Chinese culinary traditions. With a total of 1,923 videos published, the channel functions as an extensive archive of domestic cooking techniques and regional flavor profiles. Somjit emphasizes a pragmatic approach to cooking, noting that while recipes may prioritize flavor and accessibility over strict culinary authenticity, they are designed for home preparation and sharing. The channel maintains a community-focused engagement model, including a 'Snail Mail Community Club' hosted via Ko-fi, which allows viewers to interact with the creator beyond the standard video comment sections. As of October 2026, the channel has accumulated 28,907,392 total views across its library. The content is positioned for audiences interested in Southeast Asian home cooking, offering a consistent output of recipes that cater to both traditional and fusion preferences. The channel serves as a digital repository for personal recipes developed over a long-term residency in Malaysia, providing a unique perspective on the evolution of home-cooked meals in the region.

Home Cooking with Somjit's estimated sponsorship rates

The estimated market rate for a video integration on Home Cooking with Somjit ranges from $319 to $516, with a typical valuation of $393. These figures are derived from an algorithmic assessment of the channel's performance metrics, specifically accounting for a subscriber base of 132,000 and the current niche CPM band for the food and drink category, which fluctuates between $13 and $21. The valuation process utilizes a baseline of 24,552 views, which functions as a subscriber-fallback metric due to the current absence of specific 30-day view-count history. Several factors influence this pricing structure relative to peers in the food and drink sector. The primary driver is the channel's established subscriber count, which places it in the mid-tier audience category. Furthermore, the high volume of content—totaling 1,923 videos—suggests a high level of creator consistency, which can positively impact brand perception regarding long-term partnership stability. Because the channel operates within a specific regional culinary niche, the CPM is anchored at $16, reflecting the specialized nature of the content compared to broader lifestyle or entertainment channels. Advertisers should note that these figures represent an algorithmic estimate based on current market data; actual negotiated rates may vary based on specific campaign requirements, exclusivity, or usage rights. For a detailed breakdown of the variables used to calculate these figures, please refer to our /methodology page.

Who should partner with Home Cooking with Somjit?

The audience for Home Cooking with Somjit is primarily composed of individuals interested in Southeast Asian culinary traditions, specifically those looking for accessible, home-cooked recipes. Given the creator's background, the viewership likely skews toward demographics interested in Thai, Malaysian, and Chinese cuisines. The channel's content strategy—focusing on domestic cooking rather than high-end professional gastronomy—tends to attract home cooks and individuals seeking practical meal solutions. In the broader food and drink ecosystem, the channel shares audience segments with creators such as CME 먹방 ASMR (134,000 subscribers) and Bango Warisan Kuliner (138,000 subscribers). While these peers may focus on different sub-genres like ASMR or commercial culinary heritage, the overlapping subscriber counts indicate a shared interest in regional food content. Other comparable creators in this niche include MARAAT VLOG (129,000 subscribers), NAHA Vlog (140,000 subscribers), and 먹방보스 울산마동석 ULSAN MUKBANG BOSS (118,000 subscribers). These channels collectively represent a mid-tier ecosystem of food-focused creators who rely on consistent, long-form video content to maintain viewer retention. Brands operating in the kitchenware, grocery, pantry staples, and home appliance sectors are the most logical partners for this audience, as the content is inherently tied to the act of meal preparation. We do not yet have granular demographic data regarding the geographic distribution or age range of the audience, though the creator's location in Malaysia suggests a strong regional viewership base.

Home Cooking with Somjit's growth and performance

As of the most recent data snapshot on October 4, 2026, Home Cooking with Somjit maintains a subscriber count of 132,000. Our tracking systems initiated monitoring of this channel on October 4, 2026. Because the tracking window is currently limited to a single day, there is insufficient longitudinal data to calculate a monthly growth rate or identify specific subscriber velocity trends. The delta for this period is recorded as +0 subscribers. While the channel has reached a significant milestone of 28,907,392 total views across 1,923 videos, future updates will be required to establish a baseline for subscriber acquisition trends and content performance growth. We do not yet have view-count history or historical subscriber snapshots to determine if the channel is currently in a phase of rapid expansion or steady-state maintenance. Future data points will provide clarity on the channel's trajectory within the food and drink category.

How our pricing estimate works for Home Cooking with Somjit

The valuation and performance metrics provided for Home Cooking with Somjit are generated through a proprietary algorithmic model designed to standardize creator data across the InfluencerUnion database. The estimated rate for a video integration is calculated by multiplying the channel's subscriber count by the current niche-specific Cost Per Mille (CPM) band, adjusted by platform-specific and format-specific multipliers. For this profile, we utilized a subscriber-fallback view metric of 24,552 to account for the current unavailability of recent 30-day view-count data. This approach ensures that the valuation reflects the creator's standing within the food and drink category while maintaining consistency across our database. The audience tier classification is determined by comparing the channel's subscriber count against industry benchmarks for mid-tier creators. For a comprehensive explanation of the variables, weighting, and data sources used to arrive at these figures, please consult our /methodology page.