HomeCookingShow

About HomeCookingShow

HomeCookingShow, operating under the handle @homecookingshow on YouTube, is a long-standing digital production focused on the food and drink category. With a library of 3,498 videos, the channel emphasizes accessible culinary education, specifically targeting home cooks who utilize everyday ingredients. The content strategy centers on simplifying complex preparation methods, making diverse culinary traditions—including South Indian, North Indian, Chinese, and Continental cuisines—approachable for varying skill levels. The channel’s editorial mission is to provide both entertainment and technical instruction, positioning itself as a practical resource for domestic meal preparation rather than high-concept fine dining. By maintaining a consistent focus on kitchen-staple ingredients, the channel has scaled to a total of 730,444,935 lifetime views. The creator’s output is structured to assist viewers in executing recipes for both daily consumption and special occasions. As a mega-tier creator within the food and beverage vertical, the channel maintains a high volume of historical content, which serves as a perpetual library for its 3,290,000 subscribers. The production style is characterized by its straightforward, instructional approach, avoiding overly specialized equipment or rare ingredients in favor of items readily available in standard household pantries. This focus on utility has allowed the channel to sustain a significant audience base over its extensive video history.

HomeCookingShow's estimated sponsorship rates

The estimated market rate for a sponsored video integration on HomeCookingShow ranges from $1,454 to $2,349, with a typical valuation of $1,790. These figures are derived from a niche CPM band of $13 to $21, anchored at $16, reflecting the channel's status as a mega-tier entity within the food and drink sector. Several factors influence these pricing tiers, primarily the channel's massive subscriber count of 3,290,000 and its substantial historical library of 3,498 videos, which provides long-term visibility for brand partners. While the channel’s audience is primarily located in India, the breadth of its culinary categories—ranging from South Indian to Continental—allows for a diverse reach that can appeal to both regional and international food brands. The valuation also accounts for the high-intent nature of cooking-related content, where viewers are often in the process of purchasing ingredients or kitchen tools. Because the channel’s content is evergreen, brand integrations benefit from a cumulative view count that continues to accrue long after the initial publication date. The specific rate for any given campaign is adjusted based on the complexity of the integration, the inclusion of external links, and the specific call-to-action requirements requested by the advertiser. For a detailed breakdown of the variables and coefficients used to calculate these figures, please refer to our /methodology page.

Who should partner with HomeCookingShow?

The audience for HomeCookingShow is primarily composed of individuals interested in home-based culinary education, ranging from novice cooks to those looking to expand their repertoire into specific regional cuisines. Given the channel’s focus on South Indian and North Indian recipes, a significant portion of the viewership is likely concentrated in India and the broader South Asian diaspora. This demographic is highly relevant for brands in the consumer packaged goods (CPG) sector, kitchen appliance manufacturers, and grocery delivery services. The audience’s engagement with instructional content suggests a high level of interest in practical, everyday utility, which aligns well with brands offering pantry staples, spice blends, and cookware. When compared to peer creators in the food and drink niche, such as Geeta's Cooking (2,830,000 subscribers) and The Cooking Amma (2,740,000 subscribers), HomeCookingShow occupies a similar space in the market, catering to a demographic that prioritizes traditional and accessible cooking methods over experimental or high-end gastronomy. While we do not yet have granular audience demographic data or specific view-count history for the last 30 days, the channel’s consistent output and high subscriber count indicate a stable, recurring viewership. This audience is particularly valuable for advertisers seeking to reach household decision-makers who are actively engaged in meal planning and grocery procurement, providing a direct channel to a demographic that values efficiency and reliability in their kitchen routines.

HomeCookingShow's growth and performance

As of the most recent data snapshot on October 4, 2026, HomeCookingShow maintains a total subscriber count of 3,290,000. Our tracking systems initiated monitoring for this channel on October 4, 2026, at which point the subscriber count was also 3,290,000. Consequently, the observed growth delta over this initial one-day tracking period is 0 subscribers. Because the monitoring window is currently limited to this single snapshot, we do not yet have a comprehensive historical growth trend or a multi-month velocity analysis to report. The channel’s current standing of 3,290,000 subscribers is the result of long-term accumulation across its 3,498 published videos rather than a recent spike in activity. Future snapshots will provide the necessary data to calculate the channel's month-over-month growth rate and identify potential trends in subscriber acquisition and content performance. We are currently unable to provide average view-count data for the last 30 days.

How our pricing estimate works for HomeCookingShow

The pricing estimates provided for HomeCookingShow are generated through a proprietary algorithmic model designed to standardize creator valuation across the influencer economy. This calculation utilizes the creator's total subscriber count, the specific niche CPM (Cost Per Mille) band associated with the food and drink category, and platform-specific multipliers for video format and audience engagement. The niche CPM band of $13–$21 is determined by analyzing historical market data for food-related content, which typically commands a premium due to its evergreen nature and high utility for advertisers. In instances where specific 30-day view data is unavailable, the model applies a fallback methodology based on subscriber-to-view ratios common within the mega-tier creator segment. These figures are intended to serve as a baseline for negotiation and market research rather than a fixed price. For a comprehensive explanation of the mathematical coefficients, confidence intervals, and data weighting used in this estimation, please visit our /methodology page.