Home Improvements & Horsepower

About Home Improvements & Horsepower

Home Improvements & Horsepower is a UK-based YouTube channel operated by hosts Phil and Brad, focused on home DIY projects and practical improvement advice. The channel has published 200 videos and accumulated 384,087,429 total views, establishing a presence in the home improvement education space. The creators position themselves as providers of expert guidance and actionable tips for homeowners undertaking renovation and maintenance work. The channel operates in the home_diy category, a segment that spans everything from structural repairs and interior design to landscaping and tool selection. With 188,000 subscribers, the channel sits within the mid-tier audience classification for its niche. The channel's longevity and view count suggest consistent audience engagement over time, though specific upload frequency and recent performance metrics are not yet available in our tracking data.

Home Improvements & Horsepower's estimated sponsorship rates

Estimated sponsorship rates for Home Improvements & Horsepower range from $361 to $902 per integrated video placement, with a typical rate of $602. This pricing reflects the channel's 188,000-subscriber base and the niche CPM characteristics of home DIY content on YouTube. Home improvement audiences tend to attract brands in categories including home-improvement retailers, tool manufacturers, building materials suppliers, smart home technology, and home security systems. The mid-tier classification places this creator competitively within peer channels of similar scale—setakara DIY (191,000 subs), Refresh Home Improvements (196,000 subs), and DIY Builds (206,000 subs) operate in comparable subscriber ranges. Rate variation depends on audience geography (UK-based), content format (integrated video sponsorships), and seasonal demand from home-improvement brands. Creators in this niche typically see CPM variation based on whether content targets DIY enthusiasts (lower CPM) versus homeowners with higher disposable income for premium products and services (higher CPM). Exact pricing terms are determined by the advertiser, content placement, and audience demographics; see our /methodology page for the full rate-calculation model.

Who should partner with Home Improvements & Horsepower?

Home Improvements & Horsepower reaches 188,000 subscribers primarily interested in DIY home renovation, repair, and improvement projects. The audience tier classification is mid-market, positioning the channel alongside peers such as DIY Builds (206,000 subs) and Refresh Home Improvements (196,000 subs). The channel's 384,087,429 lifetime views indicate sustained audience interest across its 200-video library, suggesting content consistency and viewer retention in the home improvement category. Brand categories well-suited to this audience include home-improvement retailers and e-commerce platforms, power tool manufacturers, building materials suppliers (lumber, drywall, plumbing fixtures), smart home and home automation systems, home security and surveillance equipment, paint and finishing products, and home design software or consultation services. The UK geographic location narrows brand targeting to UK-based or internationally-shipping retailers and service providers. Homeowners and DIY enthusiasts in this audience typically have moderate to high disposable income and active interest in property investment and maintenance. The presence of two hosts (Phil and Brad) may appeal to audiences seeking personable, relatable guidance rather than corporate instruction, potentially attracting brands emphasizing community and accessibility.

Home Improvements & Horsepower's growth and performance

Our tracking data for Home Improvements & Horsepower spans only one day (May 12, 2026), with the channel holding steady at 188,000 subscribers across both the first tracked snapshot and the latest snapshot. This single-day window is insufficient to establish growth trends, acceleration patterns, or seasonal variation. Average view counts for the last 30 days are not yet available in our database. To assess meaningful growth trajectory, longer historical data is required. Interested parties should monitor the channel's subscriber and view metrics over subsequent tracking periods to identify patterns in audience expansion and content performance.

How our pricing estimate works for Home Improvements & Horsepower

The estimated sponsorship rate ($361–$902 typical: $602) is calculated algorithmically using the channel's subscriber count, niche CPM benchmarks for home DIY content, and YouTube platform and format multipliers. The estimate is based on metric estimation rather than community-reported data (zero data points from brand partnerships were available for calibration). This approach provides a data-driven baseline for typical integrated video sponsorships; actual rates depend on negotiation, audience demographics, brand category, and campaign scope. For a detailed explanation of the rate-calculation model, including CPM assumptions, platform adjustments, and format multipliers, visit our /methodology page.