Justin Holmes

About Justin Holmes

Justin Holmes, operating under the handle @holmescooking on YouTube, is a digital content creator focused on the food and drink category. With a total of 863 videos published to date, the channel centers on the theme of home-based cooking, specifically targeting an audience interested in accessible, simplified culinary instruction. The creator’s stated mission is to provide recipes that are achievable for the average home cook, positioning the content as a practical resource rather than high-end culinary production. As of the most recent data capture, the channel has accumulated a total of 177,440,744 views across its library. The channel maintains a subscriber base of 940,000, placing it within the macro-influencer tier. The creator facilitates professional inquiries through a dedicated contact address,. While the channel has established a significant footprint in the food-drink niche, specific biographical details regarding the creator's country of residence or primary language remain unverified. The content strategy relies on a high volume of uploads, averaging roughly one video for every 205,000 lifetime views, suggesting a consistent production schedule that prioritizes long-term library growth over singular, high-budget productions. The channel serves as a primary example of the 'Dad cooking' sub-genre, which emphasizes relatability and domestic utility in the digital culinary landscape.

Justin Holmes's estimated sponsorship rates

The estimated market rate for a video integration on the @holmescooking YouTube channel ranges from $1,479 to $2,389, with a typical valuation of $1,820. These figures are derived from a niche CPM band of $13 to $21, anchored at $16. Several factors influence these valuation metrics, primarily the channel's macro-influencer status and its position within the food and drink vertical. Because the food-drink niche often relies on high-volume, evergreen content, the CPM is influenced by the broad appeal of home cooking, which attracts a diverse range of advertisers, from kitchen appliance manufacturers to grocery delivery services and meal-kit subscription platforms. The rate is further adjusted based on the channel's total subscriber count of 940,000 and the estimated average view count of 113,740 per video integration. Because we do not yet have view-count history for the last 30 days, these estimates utilize a subscriber-fallback methodology, which carries a lower confidence interval compared to channels with transparent, high-frequency performance data. The pricing reflects the creator's ability to maintain a consistent audience presence without relying on viral spikes, providing brands with predictable, if moderate, engagement. For a detailed breakdown of how these figures are calculated, including the specific weighting of subscriber counts versus historical view performance, please refer to our /methodology page.

Who should partner with Justin Holmes?

The audience for @holmescooking is primarily composed of viewers interested in home-based culinary education and simplified cooking techniques. Given the channel's focus on 'simple recipes anyone can do,' the demographic likely skews toward domestic consumers, hobbyist cooks, and individuals seeking efficient meal preparation solutions. This audience profile is highly compatible with brand categories such as kitchenware manufacturers, pantry staple brands, small-appliance companies, and online grocery retailers. In the broader context of the food and drink category, Justin Holmes occupies a similar space to creators like popi kitchen vlog (917,000 subscribers) and The Hillbilly Kitchen - Down Home Country Cooking (1,010,000 subscribers). These peers also emphasize accessible, home-style cooking, suggesting that the audience for @holmescooking values authenticity and practical utility over professional-grade culinary aesthetics. While the channel's specific geographic reach is not currently documented, the content’s language and presentation style suggest a broad appeal within English-speaking markets or regions where home-cooking content is a staple of the YouTube algorithm. The macro-influencer tier status indicates a stable, recurring viewership that is less prone to the volatility of smaller channels, providing a reliable environment for brands seeking long-term exposure within the home-lifestyle vertical. The consistency of the content library serves as a primary driver for audience retention, as viewers return to the channel as a reference point for daily meal planning.

Justin Holmes's growth and performance

The growth data for @holmescooking is currently limited to a single snapshot taken on October 4, 2026. At the time of this initial tracking, the channel recorded 940,000 subscribers. Because this is the first data point captured, there is no historical trend line available to calculate a growth rate, velocity, or subscriber delta over time. The span between the first and latest snapshot is one day, during which the channel recorded a net change of zero subscribers. Consequently, we do not yet have view-count history or subscriber-growth velocity metrics to determine if the channel is currently in a period of rapid expansion or steady-state maintenance. Future updates will be required to establish a baseline for performance trends, including the impact of specific content releases on subscriber acquisition and the channel's long-term trajectory within the food and drink category.

How our pricing estimate works for Justin Holmes

The valuation and performance metrics presented for Justin Holmes are generated using a proprietary algorithmic model designed for the InfluencerUnion database. This model estimates the market value of a creator's inventory based on a combination of total subscriber count, niche-specific CPM bands, and platform-specific performance multipliers. For @holmescooking, the pricing estimate uses a subscriber-fallback methodology, which accounts for the lack of granular 30-day view-count history by applying a standard engagement ratio consistent with the food and drink category. The niche CPM band of $13–$21 is determined by analyzing historical advertising spend and engagement data across similar macro-tier creators. Please note that these figures represent an algorithmic estimate rather than a confirmed historical transaction price. For a comprehensive explanation of how we weight subscriber counts, view-count confidence intervals, and category-specific multipliers, please visit our /methodology page.