Hobby Makan

About Hobby Makan

Hobby Makan is a YouTube food-and-drink creator based in Indonesia with 7,280,000 subscribers and 2,292,883,827 total views across 2,277 published videos. The channel operates under the tagline '#Lanjutkandikamu' and maintains an active presence in the creator economy, with contact available via email (Hobbymakan89@gmail.com) and WhatsApp through the channel's administrative team.

The creator occupies a significant position within the food-drink category on YouTube, a niche characterized by high engagement potential and diverse monetization pathways. With over 7.2 million subscribers, Hobby Makan ranks among the larger food-focused channels globally and sits within the high audience tier classification. The channel's content library of 2,277 videos reflects sustained production activity over an extended period, indicating operational consistency and audience retention across a substantial catalog.

Food-and-drink content on YouTube typically attracts audiences interested in culinary techniques, regional cuisine exploration, mukbang formats, and lifestyle-adjacent food content. Hobby Makan's subscriber base and view accumulation suggest the channel has successfully cultivated an audience within this competitive vertical. The Indonesian origin positions the creator within a growing regional creator economy, where food content has demonstrated particular resonance with both domestic and international audiences.

Hobby Makan's estimated sponsorship rates

Hobby Makan's estimated rates for integrated YouTube video sponsorships range from $8,387 (low) to $20,966 (high), with a typical rate of $13,978 per integrated placement. These figures reflect the creator's high audience tier classification and subscriber count of 7,280,000.

Rate positioning within the food-drink category is primarily driven by subscriber scale. Hobby Makan's 7.28 million subscribers place the channel above several comparable peers: 푸메Fume (6,010,000 subs), Nex Carlos (5,240,000 subs), 까니짱 (5,010,000 subs), and Bà Tân Vlog (4,580,000 subs). Only Kənd Həyatı (@country_life_vlog) exceeds Hobby Makan's subscriber count at 8,360,000, positioning Hobby Makan as the second-largest creator in the immediate peer set.

The niche CPM for food-drink content on YouTube typically ranges between $2–6 depending on audience geography, engagement patterns, and advertiser demand. Indonesian-based creators often command CPMs influenced by regional advertiser spending and audience purchasing power. The estimate incorporates YouTube's platform multiplier and integration-format adjustments. Brands in food retail, kitchen equipment, meal-delivery services, and F&B e-commerce represent primary advertiser categories for this niche. Actual rates may vary based on campaign specifics, audience demographics, and negotiated terms.

Who should partner with Hobby Makan?

Hobby Makan's audience of 7,280,000 subscribers reflects a consolidated viewership within the food-drink category, with cumulative views of 2.29 billion indicating sustained engagement across the channel's 2,277-video catalog. The creator's Indonesian origin and regional positioning suggest primary audience concentration in Southeast Asia, though food-content audiences often extend across geographies due to the universal appeal of culinary content.

Food-and-drink creators typically attract audiences interested in specific sub-verticals: mukbang and eating-show formats, regional or traditional cuisine preparation, lifestyle and dining experiences, or culinary education. Without granular audience demographic data, the exact composition of Hobby Makan's viewership remains unspecified; however, the subscriber scale and view accumulation indicate consistent audience retention and recurring viewership patterns.

Brand categories suited to food-drink creators of this scale include fintech and payment platforms (targeting food-delivery transactions), kitchen appliances and cookware manufacturers, food and beverage brands (both retail and F&B service), meal-kit and grocery-delivery services, restaurant chains, and lifestyle brands with food-adjacent positioning. Comparable creators like Kənd Həyatı and 푸메Fume operate within similar audience tiers and niche, suggesting overlapping advertiser interest in the food-content vertical. Audience quality and engagement metrics specific to Hobby Makan are not yet available in the dataset.

Hobby Makan's growth and performance

Hobby Makan was first tracked by InfluencerUnion on 2026-05-11 at 7,280,000 subscribers. The latest snapshot, also dated 2026-05-11, records the same subscriber count, representing a delta of zero subscribers over a one-day span. This single-day observation window is insufficient to establish growth trajectory or velocity. We do not yet have historical view-count data or multi-point subscriber snapshots that would enable analysis of growth rate, seasonality, or acceleration patterns. Longer-term tracking data is required to assess whether the channel is in a growth, plateau, or decline phase relative to its niche peers.

How our pricing estimate works for Hobby Makan

Hobby Makan's estimated sponsorship rates are calculated algorithmically based on subscriber count (7,280,000), niche CPM benchmarks for food-drink content, and platform and format multipliers specific to YouTube integrated video placements. The estimate does not incorporate community-submitted rate data; the calibration reflects zero data points from direct creator feedback. The algorithmic model applies standard multipliers for audience tier (high), geography, and content format to arrive at a low-to-high range. Actual rates depend on campaign scope, audience demographics, engagement metrics, and negotiated terms between creator and brand. For a detailed explanation of the pricing methodology, including CPM assumptions, platform multipliers, and tier classifications, see the /methodology page.