【ぽっちゃりコーデ】Hina

About 【ぽっちゃりコーデ】Hina

【ぽっちゃりコーデ】Hina operates a fashion-focused YouTube channel dedicated to styling and wardrobe guidance for plus-size women. Based in Japan, the channel has published 744 videos and accumulated 67.26 million total views across its lifetime. The creator maintains a transparent approach to content by sharing personal measurements and styling preferences: 163 cm tall, 73 kg, typically wearing XL-size clothing, and identifying with a straight bone structure and autumn color palette. This specificity allows viewers with similar body types and color profiles to apply recommendations directly to their own wardrobes. The channel emphasizes accessible fashion, frequently featuring items from mainstream Japanese retailers including Uniqlo, GU, and Shimamura—brands known for affordability and wide size availability. Beyond YouTube, the creator maintains an active presence on Instagram and Ameblo (a Japanese blogging platform), extending audience engagement across multiple platforms. The focus on plus-size fashion represents a distinct niche within the broader fashion creator space, addressing styling needs that mainstream fashion content often overlooks. The channel's longevity—744 published videos—indicates sustained content production and audience retention over an extended period.

【ぽっちゃりコーデ】Hina's estimated sponsorship rates

Estimated sponsorship rates for an integrated YouTube video range from $222 (low) to $556 (high), with a typical rate of $371. This mid-tier pricing reflects the creator's 103,000-subscriber base and positions the channel within the mid-audience tier. The rate estimate is algorithmic, based on subscriber count combined with niche-specific CPM multipliers and platform-format adjustments; see the /methodology page for the full calculation framework. Fashion content on YouTube typically commands moderate CPM rates relative to finance or technology niches, though plus-size fashion represents a specialized subcategory with distinct advertiser demand. Peer creators at similar subscriber counts—including YouTube Moda (102,000 subs), 코스모쓰 패션한짠 (105,000 subs), and Maga Moda (105,000 subs)—operate in comparable pricing ranges. Geographic factors also influence rates; Japan-based creators may see different CPM benchmarks than Western counterparts depending on advertiser concentration and audience purchasing power. Brands in the apparel, retail, and lifestyle sectors represent the primary sponsorship fit, though the plus-size focus may also attract body-positive brands, fitness platforms, and confidence-oriented product categories.

Who should partner with 【ぽっちゃりコーデ】Hina?

The channel's 103,000 subscribers consist primarily of plus-size women in Japan seeking practical styling guidance and wardrobe inspiration. The audience demographic aligns closely with the creator's own profile—individuals wearing XL or larger sizes who benefit from seeing clothing styled on a relatable body type. This specificity differentiates the channel from general fashion creators and creates a loyal, engaged community with direct purchasing intent. Primary brand categories suited to sponsorship include Japanese fast-fashion retailers (Uniqlo, GU, Shimamura), plus-size apparel brands, accessories, footwear, and body-positive lifestyle products. Secondary opportunities exist in beauty and personal care categories, particularly those marketed toward confidence and self-expression. The audience's geographic concentration in Japan makes them valuable to brands with Japanese distribution or Asia-Pacific expansion strategies. Compared to peers like 高見えコーデの試着室 (115,000 subs), which focuses on affordable high-end styling, Hina's channel targets a more specific demographic rather than a broader price-point or aesthetic category. This niche positioning creates stronger audience cohesion and higher relevance for brands specifically seeking to reach plus-size consumers—a segment often underrepresented in mainstream fashion marketing.

【ぽっちゃりコーデ】Hina's growth and performance

We have only a single data point: the channel held 103,000 subscribers as of May 12, 2026, with no prior snapshot available for comparison. We do not yet have view-count history or subscriber growth velocity. A longer tracking period is needed to assess whether the channel is in an expansion, plateau, or decline phase. Future snapshots will establish growth trends and inform rate adjustments.

How our pricing estimate works for 【ぽっちゃりコーデ】Hina

The estimated sponsorship rate is calculated algorithmically using the creator's subscriber count (103,000) multiplied by a niche-specific CPM (cost per thousand impressions) and adjusted by platform and format multipliers. The estimate does not rely on direct community data from brand partnerships; instead, it calibrates against fashion-category benchmarks and YouTube's typical engagement-to-revenue conversion. For the full technical breakdown—including how CPM varies by geography, audience tier, and content format—see our /methodology page. This estimate represents a typical integrated video sponsorship and may vary based on negotiated terms, content performance, audience demographics, and brand requirements.