柊ツルギ / Hiiragi Tsurugi

About 柊ツルギ / Hiiragi Tsurugi

柊ツルギ (Hiiragi Tsurugi) is a gaming creator based in Japan with 444,000 YouTube subscribers and 365.3 million total views across 1,083 published videos. The channel operates primarily as a gaming hub, with the creator maintaining an active streaming presence on Twitch where daily broadcasts are a core part of the content strategy. Stream announcements are coordinated through Twitter, where followers receive regular updates on broadcast schedules.

The creator is affiliated with Neo-Porte, a talent management organization in Japan, and maintains an active community engagement channel through the #ツルギアートオンライン (Tsurugi Art Online) tag for fan artwork and community contributions. The channel's longevity—evidenced by over 1,000 published videos—indicates sustained audience retention and consistent content production over an extended period. The creator's approach emphasizes daily streaming quality and community interaction across multiple platforms, positioning the channel as a multi-platform gaming presence rather than a YouTube-exclusive operation.

柊ツルギ / Hiiragi Tsurugi's estimated sponsorship rates

Based on algorithmic analysis of subscriber count, niche CPM benchmarks for gaming content, and platform-specific multipliers, estimated rates for integrated YouTube video sponsorships range from $533 (low) to $1,332 (high), with a typical rate of $888. This mid-tier pricing reflects the creator's 444,000-subscriber base, which places them in direct peer comparison with channels including Wolf, Ks.Kibria, ЧБG, CatZGamer, and 채널 명예훈장—all operating within a 437,000–450,000 subscriber band.

Gaming content typically commands moderate CPM rates relative to finance or technology verticals, though Japanese market positioning and multi-platform streaming presence (Twitch + YouTube) can influence negotiated rates. The estimate is calibrated algorithmically without community data points, meaning actual rates may vary based on audience demographics, engagement metrics, content format (short-form vs. long-form), and brand alignment. Sponsorship terms for gaming creators often include performance-based elements tied to viewer retention or click-through metrics rather than flat fees. For precise rate negotiation and current availability, direct outreach through Neo-Porte's official contact channel (info@neo-porte.jp) is recommended.

Who should partner with 柊ツルギ / Hiiragi Tsurugi?

The channel's 365.3 million cumulative views across 444,000 subscribers indicate an average view-per-video ratio consistent with mid-tier gaming channels. The audience is primarily Japanese-language and gaming-focused, with demonstrated interest in streaming culture given the creator's emphasis on Twitch as a primary distribution channel alongside YouTube.

Brand categories well-suited to this audience include gaming hardware manufacturers, esports platforms, gaming peripherals (keyboards, mice, headsets), streaming software and tools, and gaming-adjacent consumer electronics. Secondary opportunities exist in energy drinks, snack foods, and lifestyle brands that target gaming demographics. The creator's active community art tag (#ツルギアートオンライン) suggests an engaged, creative audience segment that participates in fan content creation, indicating receptiveness to interactive or community-driven campaigns.

Comparable creators in the same subscriber tier—Wolf, Ks.Kibria, ЧБG, and CatZGamer—serve similar gaming audiences, though geographic and language variations may segment brand appeal. The multi-platform presence (YouTube, Twitch, Twitter) means audience reach extends beyond YouTube metrics alone. Demographic specifics such as age range, gender distribution, and geographic breakdown within Japan are not yet available in our dataset.

柊ツルギ / Hiiragi Tsurugi's growth and performance

Snapshot data spans only one day (May 12, 2026), with subscriber count holding steady at 444,000 between first and latest tracking. This single-point measurement provides no basis for growth-rate analysis. Average view counts for the last 30 days are not yet available in our dataset. To establish meaningful growth trends, longitudinal data across multiple months would be required. Interested parties should monitor the channel directly or contact Neo-Porte for historical performance metrics and growth projections.

How our pricing estimate works for 柊ツルギ / Hiiragi Tsurugi

The estimated rate range ($533–$1,332, typical $888) is derived algorithmically by multiplying subscriber count by niche-specific CPM benchmarks, then applying platform and format multipliers for YouTube video integration. Gaming content typically operates at moderate CPM levels relative to high-value verticals like finance or B2B software. The estimate is classified as metric-based calibration with zero community data points, meaning it reflects statistical modeling rather than reported rates from brand partnerships. Actual rates depend on audience demographics, engagement metrics, content format, and brand fit. For a detailed explanation of the methodology, see our /methodology page. Rates are updated periodically as new data becomes available.