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660K
Subscribers
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Average views
not yet measured
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Reach quality
Reach quality needs at least 1,000 subscribers and three measured videos. We have not measured enough of this channel yet.
108M
Total views
1.18K
Videos
2026-10-04
Data updated
subscriber and view counts
About
This channel helps you cook Vietnamese Food in the easiest, fastest and most authentic way. Since 2011, Helen has shared her cooking video tutorials on social media to help food lovers cook Vietnamese dishes at home in the quickest and most authentic way. Helen has been featured in many magazines and television programs as a character, guest as well as cooking show host. Helen is also the author of several best-selling cookbooks released for the Vietnamese and international markets. Her cookbooks available in English, Vietnamese and Chinese can be found on most e-commerce sites and bookstores around the world
About Helen's Recipes (Vietnamese Fo…
Helen’s Recipes (@helenrecipes) is a long-standing YouTube channel dedicated to the instruction of authentic Vietnamese cuisine. Established in 2011, the channel focuses on providing accessible, efficient, and traditional cooking tutorials for a global audience. With a catalog of 1,184 videos, the creator has built a substantial archive of culinary content that emphasizes the simplification of complex Vietnamese dishes for home cooks. Beyond the YouTube platform, the creator has established a significant presence in traditional media, appearing as a guest and host on various television programs and features in culinary publications. The brand extends into the publishing sector, with the creator having authored several best-selling cookbooks. These titles are currently distributed in English, Vietnamese, and Chinese, and are available through international e-commerce platforms and physical bookstores. The channel’s longevity and consistent output have solidified its position within the food and drink vertical, serving as a primary resource for those seeking to replicate Vietnamese flavors outside of a professional kitchen environment. By bridging the gap between traditional techniques and modern home-cooking requirements, the channel maintains a specialized focus that distinguishes it from generalist food content creators. As of the most recent data tracking, the channel maintains a subscriber base of 660,000, with a cumulative historical view count totaling 107,951,099 views.
Helen's Recipes (Vietnamese Fo…'s estimated sponsorship rates
The estimated market value for a sponsored video integration on the @helenrecipes YouTube channel ranges from $1,038 to $1,677, with a typical valuation of $1,278. These figures are derived from a niche-specific cost-per-mille (CPM) band of $13 to $21, anchored at $16. Several factors contribute to this pricing structure, primarily the channel's macro-tier audience status and its established authority within the specific niche of Vietnamese culinary arts. Unlike general lifestyle channels, Helen’s Recipes benefits from a high-intent audience that is actively seeking instructional content, which typically commands a higher CPM due to the educational nature of the videos. The pricing also reflects the creator's multi-platform influence, including her established reputation as a cookbook author and media personality, which provides additional brand equity beyond simple view counts. Because the channel focuses on a specific ethnic cuisine, the audience is highly targeted, making it a valuable demographic for kitchenware brands, specialty food ingredient suppliers, and meal-kit services. While the channel’s view-count history is not currently available for granular analysis, the algorithmic estimate utilizes a subscriber-fallback model to account for the channel's 660,000-strong base. The valuation is strictly based on the current market data for the food and drink category; for a detailed explanation of how these figures are calculated, please refer to our /methodology page.
Who should partner with Helen's Recipes (Vietnamese Fo…?
The audience for Helen’s Recipes consists of home cooks and culinary enthusiasts interested in Southeast Asian cuisine. Given the channel's focus on authentic Vietnamese preparation, the demographic is likely composed of individuals seeking to learn specific cooking techniques, as well as those looking for traditional recipes that are difficult to find in standard Western cookbooks. The content’s educational utility suggests an audience that values long-form, instructional video formats over short-form entertainment. Brand categories that align with this viewer profile include kitchen appliance manufacturers, particularly those specializing in rice cookers, blenders, and specialized ethnic cookware, as well as companies producing Asian pantry staples, sauces, and spices. Furthermore, the channel’s crossover into the publishing market indicates an audience that is willing to invest in physical media to support their culinary education. When compared to peers in the food and drink space, such as @mukboss_jjooyup (670,000 subscribers) and @wooang (686,000 subscribers), Helen’s Recipes occupies a distinct lane by prioritizing instructional authenticity over the entertainment-heavy or mukbang-style content often found in the broader food category. Other comparable creators, such as @kakaeinavlog (597,000 subscribers) and @joshnahomekitchen641 (589,000 subscribers), also demonstrate that instructional home-cooking content remains a robust sub-niche. The audience is characterized by a high level of engagement with the creator’s specific methodology, which is reinforced by the channel's 13-year history of consistent content delivery.
Helen's Recipes (Vietnamese Fo…'s growth and performance
The growth trajectory for Helen’s Recipes is currently monitored through our snapshot system. As of the most recent data point on October 4, 2026, the channel held a total of 660,000 subscribers. Because our tracking for this specific channel began on this date, we do not yet have a longitudinal view-count history or a historical growth rate to compare against previous periods. The snapshot indicates a delta of zero subscribers over the initial 24-hour tracking period. While the channel has been active since 2011, the current data reflects a stable macro-tier status. Future updates will provide a clearer picture of subscriber velocity and content performance trends as more snapshots are captured. At this stage, the channel's growth is characterized by its established, long-term presence in the food and drink category rather than rapid, short-term fluctuations in subscriber count.
How our pricing estimate works for Helen's Recipes (Vietnamese Fo…
The pricing and audience estimates provided for @helenrecipes are generated through a proprietary algorithm designed for the creator economy. This model calculates the value of a sponsored integration by multiplying the channel’s subscriber base—or, where available, verified average view counts—by a niche-specific CPM band. For Helen’s Recipes, we have applied a CPM range of $13 to $21, which is standard for the food and drink category on YouTube. The algorithm accounts for the channel's macro-tier status, historical video output, and category-specific engagement benchmarks. In instances where specific 30-day view-count data is unavailable, the model utilizes a subscriber-fallback calculation to ensure a conservative and accurate estimate. These figures serve as a baseline for market valuation and do not account for external variables such as production quality, specific brand-deal requirements, or the creator's direct negotiation preferences. For a comprehensive breakdown of the variables and formulas used in these estimates, please consult our /methodology page.