Hay Day

About Hay Day

Hay Day is the official YouTube channel for the mobile farming simulation game of the same name, operated by Supercell. The channel serves as the primary video hub for a game that ranks as the number-one farming application across iOS, Android, and Kindle platforms in 122 countries. With 2,960,000 subscribers and a cumulative 428,406,689 total views across 256 published videos, the channel functions as both a marketing and community-engagement platform for an established mobile gaming title. The channel's content centers on gameplay tutorials, farm-management strategies, feature announcements, and in-game events designed to onboard new players and retain existing ones. Hay Day the game emphasizes crop cultivation, animal husbandry, and asynchronous multiplayer trading mechanics—core loop elements that the YouTube channel regularly demonstrates. The bio positions the game as a "special place where the crops never die even though it never rains," a design philosophy that differentiates it from simulation-based competitors. The channel's subscriber base reflects the game's global reach, though the primary language of uploaded content and the geographic distribution of viewers remain unconfirmed in available data.

Hay Day's estimated sponsorship rates

Hay Day's estimated sponsorship rate for a single integrated YouTube video ranges from $2,131 (low) to $5,328 (high), with a typical mid-point estimate of $3,552. This pricing reflects the channel's high-tier audience classification and positions it within the upper range of gaming-category creators. The rate basis derives from algorithmic modeling tied to the channel's 2,960,000 subscriber count, adjusted for niche-specific CPM factors and YouTube's video-format multipliers. Gaming content typically commands moderate CPM premiums relative to finance or technology verticals, though mobile gaming—particularly casual titles with broad demographic appeal—tends toward lower per-impression rates than hardcore gaming or esports content. Hay Day's positioning as an official game-publisher channel rather than an independent creator may influence brand-partnership structures; many advertisers negotiate direct deals with publishers rather than standard influencer rates. The estimate carries a calibration note of zero community data points, meaning no prior sponsored integrations or advertiser feedback have been factored into the model. Peers operating at similar scale—RTGame (2,950,000 subs), Y GAMING (2,990,000 subs), and xMarcelo (3,000,000 subs)—likely occupy comparable rate bands, though individual CPM variation depends on audience geography, engagement metrics, and content format.

Who should partner with Hay Day?

Hay Day's 2,960,000-subscriber base aligns with the global install base of the mobile game itself, suggesting an audience skewed toward casual and mid-core mobile gamers across a broad age range. The game's presence in 122 countries indicates a geographically distributed viewership, though subscriber concentration by region remains unspecified. Typical brand categories suited to this audience include mobile gaming publishers, casual gaming platforms, in-game monetization services (battle pass systems, cosmetic marketplaces), mobile device manufacturers, and gaming-adjacent consumer electronics. Lifestyle brands targeting leisure time and relaxation—such as productivity apps, meditation platforms, and entertainment subscriptions—may find alignment with Hay Day's audience, given the game's positioning as a low-stress farming simulation rather than competitive or action-oriented gameplay. The channel's official status as a publisher-operated account means audience composition reflects both active players seeking game updates and prospective users discovering the title for the first time. Compared to independent gaming creators like RTGame or Y GAMING, Hay Day's audience likely skews slightly younger and less hardcore-gaming-focused, given the mobile-casual positioning. Brands in fintech, educational apps, or premium consumer goods typically avoid casual mobile gaming channels due to CPM misalignment, though exceptions exist for products with broad demographic appeal.

Hay Day's growth and performance

Hay Day's snapshot history spans only one day (from 2026-05-11 to 2026-05-11), with both the first tracked and latest measurements recording 2,960,000 subscribers and a delta of zero growth. This single data point provides no meaningful growth trajectory. Average view counts over the last 30 days are not yet available. Without historical subscriber data across weeks or months, or recent video performance metrics, it is not possible to assess whether the channel is in a growth, plateau, or decline phase. Longer-term tracking will be required to establish growth patterns.

How our pricing estimate works for Hay Day

Hay Day's estimated sponsorship rate is calculated algorithmically using subscriber count (2,960,000), niche-specific cost-per-mille (CPM) benchmarks for gaming content, and platform-format multipliers specific to YouTube video integrations. The model does not incorporate community-reported rates, prior sponsorship disclosures, or engagement metrics such as average view counts or comment-to-view ratios. The estimate is therefore labeled as metric-based with zero calibration data points, meaning no advertiser feedback or creator-disclosed rates have been used to validate or adjust the output. For a detailed explanation of the CPM assumptions, niche multipliers, and the full algorithmic framework, see the /methodology page. Actual rates may vary significantly based on audience geography, video performance, brand fit, and negotiation terms.