하나TV [하나증권]

About 하나TV [하나증권]

하나TV [하나증권] (@hanasecurities_official) serves as the official YouTube channel for Hana Securities, a prominent South Korean financial institution. With a library of 4,014 videos and a cumulative viewership of 49,303,484, the channel functions as a multimedia hub for investment education and market analysis. The content strategy is bifurcated into structured long-form series and high-frequency short-form updates designed to translate complex financial concepts into accessible formats for a retail investor audience.

Core programming includes 'Rich Port,' which examines portfolio strategies utilized by high-net-worth individuals, and 'Learning Stock Terms with Byul-Pro,' an educational series aimed at novice investors. The channel maintains a rigorous production schedule, featuring a daily 'Research Morning Brief' live stream at 7:30 AM KST, where analysts from the Hana Securities research center discuss daily reports. Beyond traditional finance, the channel incorporates lifestyle-integrated content, such as 'Tennis Happenings,' to diversify engagement. Short-form content, specifically 'Daily Economic News' and 'Byul-Pro’s Economic Figure Dictionary,' provides rapid updates on market catalysts and key industry personnel. By blending institutional research with interactive, personality-driven segments, the channel maintains a consistent presence in the South Korean financial media landscape, fostering community participation through periodic promotional events integrated into their video content.

하나TV [하나증권]'s estimated sponsorship rates

The estimated market rate for a sponsored video integration on the HanaTV channel ranges from $380 to $634, with a typical valuation of $465. This pricing is derived from a niche CPM band of $45 to $75, anchored at $55 based on the channel’s focus on the finance sector. The valuation model utilizes an average view count of 8,449 per video, reflecting a mid-tier audience classification within the broader creator economy.

Several factors influence these rate estimates compared to regional peers. As a corporate-owned channel, HanaTV benefits from the institutional credibility of Hana Securities, which often commands a higher premium in the financial services sector due to the high intent of its audience. While the subscriber count of 448,000 is substantial, the rate is primarily driven by the specific niche CPM associated with financial education and investment services, where advertisers are willing to pay more for access to an audience actively seeking market intelligence. Factors such as the high frequency of content production and the professional nature of the research-backed segments further stabilize these rates. For a detailed breakdown of how these variables interact to produce these figures, please refer to our /methodology page.

Who should partner with 하나TV [하나증권]?

The audience for HanaTV is primarily composed of individuals interested in personal finance, stock market participation, and economic literacy within South Korea. Given the channel's focus on institutional research and practical investment tools, the viewership demographic likely includes retail investors, finance professionals, and individuals seeking to improve their financial acumen through structured, expert-led content. The channel attracts viewers looking for both high-level market analysis and foundational knowledge, positioning it as a resource for those transitioning from passive observers to active market participants.

When compared to peer creators in the finance niche—such as Candle King (449,000 subscribers), The Madras Trader (450,000 subscribers), and Berke Finance (452,000 subscribers)—HanaTV occupies a similar mid-tier position. However, HanaTV distinguishes itself through its institutional backing, which differentiates its audience profile from independent creators like 골든서퍼 (443,000 subscribers) or 鳥海翔の騙されない金融学 (444,000 subscribers). The audience is likely receptive to brand categories including fintech applications, online brokerage services, personal-finance education platforms, and wealth management tools. Because the content is explicitly tied to a major financial institution, the audience is highly segmented toward users with an existing or growing interest in financial products, making it a target for brands seeking high-intent financial consumers rather than general-interest viewers.

하나TV [하나증권]'s growth and performance

The growth trajectory of HanaTV is tracked through periodic snapshots of its subscriber base. As of the most recent data point on September 21, 2026, the channel reached 448,000 subscribers. This represents an increase of 30,000 subscribers from the initial tracking date of July 8, 2026, when the channel was at 418,000 subscribers. This growth occurred over a 75-day period, indicating a steady acquisition rate of approximately 400 subscribers per day. We do not yet have historical view-count data to correlate this subscriber growth with specific content releases or seasonal market trends, but the current velocity suggests consistent audience interest in the channel’s daily research briefings and educational series. Future snapshots will be required to determine if this growth rate remains stable or fluctuates in response to broader market volatility.

How our pricing estimate works for 하나TV [하나증권]

The valuation and performance metrics presented for HanaTV are generated using a proprietary algorithmic model. This model calculates the estimated sponsorship value by multiplying the subscriber base and average view count by niche-specific CPM (Cost Per Mille) data, adjusted for platform-specific and format-specific multipliers. The niche CPM for this channel is anchored at $55, reflecting the higher-than-average advertising demand within the finance and investment sector.

Our data is aggregated from public-facing channel statistics and periodic snapshots. Subscriber counts and video totals are verified against current platform data, while view-count averages are calculated based on recent performance to ensure the estimates reflect current channel engagement rather than historical anomalies. For a comprehensive explanation of the variables, weighting, and the mathematical framework used to derive these figures, please refer to our /methodology page.