해니 haeni beauty

About 해니 haeni beauty

해니 (Haeni) operates a beauty-focused YouTube channel with 478,000 subscribers and 77 million total views across 514 published videos. Based in South Korea, the channel centers on beauty content, with a bio stating "delight is yours✨". The creator has built a substantial audience within the Korean and broader East Asian beauty community, positioning the channel in the mid-tier segment of the beauty creator ecosystem. The total view count of 77,004,907 reflects consistent content production and audience engagement over the channel's operational history. With over half a million videos published, the channel demonstrates a sustained content cadence typical of established beauty creators who balance tutorial content, product reviews, and lifestyle integration. The channel's growth trajectory and subscriber base place it within a competitive peer group of similarly-sized beauty creators, though specific growth rate data over extended periods is not yet available in our tracking system.

해니 haeni beauty's estimated sponsorship rates

Estimated sponsorship rates for 해니 range from $1,147 to $2,868 per integrated YouTube video, with a typical rate of $1,912. This pricing reflects the creator's mid-tier audience classification and subscriber count of 478,000. The rate estimate is derived algorithmically using subscriber count multiplied by niche-specific CPM (cost per thousand impressions) adjusted for platform and content format factors—see our /methodology page for the full calculation framework. Beauty content on YouTube typically commands moderate CPM rates compared to finance or technology verticals, though regional factors and audience demographics influence final pricing. The creator's rate positioning aligns closely with peer creators in the same niche: Jiwon (470,000 subs), 스완SWAN_현실남자관리 (496,000 subs), and Starling Makeup (454,000 subs) operate within the same subscriber band and would carry comparable rate structures. Actual rates may vary based on campaign scope, exclusivity terms, product category, and direct negotiation with the creator.

Who should partner with 해니 haeni beauty?

해니's audience of 478,000 subscribers is concentrated within the beauty category, with a primary geographic base in South Korea and secondary reach across East Asian markets where Korean beauty content commands significant cultural influence. The channel's 77 million total views indicate sustained audience interest in beauty-related content formats, likely spanning makeup tutorials, skincare routines, product reviews, and lifestyle integration. Relevant brand categories for sponsorship include cosmetics brands, skincare product lines, beauty tools and devices, makeup accessories, and beauty-adjacent wellness products. The audience tier classification as mid-market suggests a balance between niche authority and broad appeal—large enough to justify professional sponsorship rates, but specialized enough to maintain engaged viewership rather than casual traffic. Peer creators with similar subscriber counts (Jiwon at 470,000 and 스완SWAN_현실남자관리 at 496,000) indicate a stable competitive segment within Korean beauty YouTube. The channel's longevity and video count (514 published) suggest an established, loyal audience rather than a newly viral phenomenon, which typically translates to higher audience retention and brand-safety metrics for sponsoring companies.

해니 haeni beauty's growth and performance

We have only a single data point in our tracking system: the channel was first recorded on 2026-05-12 at 478,000 subscribers, with the latest snapshot also dated 2026-05-12 at 478,000 subscribers. This represents a span of 1 day with zero net subscriber change. Average view counts for the last 30 days are not yet available. Longer-term growth trends, seasonal patterns, and historical subscriber velocity cannot be assessed from the current dataset. To establish meaningful growth analysis, we will require additional tracking snapshots over weeks and months.

How our pricing estimate works for 해니 haeni beauty

The estimated rate range ($1,147–$2,868, typical $1,912) is calculated algorithmically using the creator's subscriber count (478,000) multiplied by a niche-specific CPM benchmark for beauty content, adjusted by platform-specific and format-specific multipliers for YouTube integrated video sponsorships. The estimate is calibrated against zero community data points (direct creator rate reports), meaning it relies entirely on algorithmic modeling rather than observed market transactions. For a detailed explanation of CPM assumptions, multiplier logic, and how peer-group data informs the model, visit our /methodology page. This estimate should be treated as a data-driven baseline for outreach and negotiation rather than a fixed quote; actual rates depend on campaign parameters, exclusivity, product category, audience demographics, and direct creator negotiation.