GLITCH

About GLITCH

GLITCH is an Australian YouTube creator producing animated entertainment content with a focus on comedy. The channel publishes original animated shows characterized by vibrant visual style, comedic timing, and occasional darker thematic elements including existential humor. With 20.7 million subscribers and over 3.1 billion total views across 239 published videos, GLITCH operates in the upper tier of the entertainment category on YouTube.

The creator's output centers on serialized animated content rather than short-form or vlog formats, which shapes both production cadence and audience engagement patterns. The channel's bio signals a deliberate tonal mix—balancing accessible, colorful animation with more complex comedic and philosophical undertones. This positioning appeals to audiences seeking entertainment that combines visual polish with intellectual or absurdist humor.

As an Australian creator with English-language content, GLITCH reaches a global audience while maintaining a regional production base. The channel's longevity and subscriber base indicate sustained audience retention across multiple content cycles, suggesting consistent execution of a defined creative formula rather than reliance on trend-driven or algorithmic volatility.

GLITCH's estimated sponsorship rates

GLITCH's estimated sponsorship rate for a YouTube-integrated video ranges from $17,885 (low) to $44,712 (high), with a typical rate of $29,808. This pricing reflects the creator's position in the high audience tier, driven primarily by the 20.7 million subscriber base.

Several factors influence this rate structure relative to peer creators in the entertainment category. Subscriber count places GLITCH at the upper boundary of the niche—marginally ahead of RobleisIUTU (20.2 million) and SQUEEZIE (20.1 million), and substantially above mid-tier peers like Airrack (18.4 million). The animation-focused format typically commands different CPM dynamics than vlog or reaction content, as production complexity and audience composition affect advertiser demand.

Geographic location (Australia) and primary language (English) position the channel within high-CPM markets, supporting premium pricing. However, the rate estimate is algorithmic and has not yet been calibrated against actual sponsorship data from this creator. Brands considering partnerships should note that final pricing may vary based on campaign specifics, audience demographics within the creator's subscriber base, and negotiated deliverables. Refer to the /methodology page for details on how rates are calculated.

Who should partner with GLITCH?

GLITCH's 20.7 million subscribers represent a high-tier audience in the entertainment category, comparable in scale to RobleisIUTU and SQUEEZIE. The audience composition skews toward viewers of animated comedy content with intellectual or absurdist elements, based on the channel's stated focus on 'colourful animated shows with occasional violence and existential breakdowns.'

Brand categories likely to align with this audience include animation studios, streaming platforms specializing in adult animation, comedy merchandise retailers, gaming hardware and software companies, and entertainment-adjacent consumer goods (apparel, collectibles). The audience's tolerance for darker or more complex comedic themes suggests receptiveness to brands targeting young adults and adults rather than children-focused products.

The 3.1 billion total views indicate sustained viewership across a substantial back-catalog, suggesting audience loyalty and repeat engagement. However, we do not yet have granular demographic data (age, gender, geographic distribution within the subscriber base) or recent average view counts per video. This limits precision in assessing audience quality metrics such as watch-through rate or engagement rate. Brands should request detailed audience insights directly from the creator before finalizing partnership terms.

GLITCH's growth and performance

GLITCH was first tracked on 2026-05-11 at 20.7 million subscribers. The latest snapshot, also dated 2026-05-11, shows the same subscriber count. The tracking span is 1 day with a delta of +0 subscribers. This single data point provides no basis for assessing growth trajectory, velocity, or seasonal patterns. Average view counts for the last 30 days are not yet available. Longer-term growth history will be populated as InfluencerUnion accumulates additional snapshots.

How our pricing estimate works for GLITCH

GLITCH's estimated sponsorship rate is calculated algorithmically using subscriber count, niche CPM benchmarks, and platform/format multipliers. The formula is: (subscribers × niche CPM × platform multiplier × format multiplier). This creator's estimate is based on metric estimation with zero community data points, meaning no actual sponsorship deals have been recorded to calibrate the model. As more real-world pricing data is collected, the estimate will be refined. For a detailed explanation of the methodology, CPM assumptions by niche, and platform/format adjustments, visit the /methodology page.