Genshin Impact

About Genshin Impact

Genshin Impact is the official YouTube channel for HoYoverse's open-world action role-playing game of the same name. The channel serves as the primary digital hub for game announcements, character trailers, gameplay guides, event promotions, and community engagement for the title. With 8,190,000 subscribers and over 2.2 billion total views across 2,022 published videos, the channel functions as both a marketing and content distribution platform for one of the most commercially successful free-to-play games launched in the past decade. The game itself is set in Teyvat, a fictional world where elemental magic systems drive both narrative and combat mechanics. The channel's content strategy emphasizes new character releases, seasonal events, patch notes, and cinematic trailers designed to drive player acquisition and retention. Genshin Impact's presence extends across multiple platforms including an official website, community hub (HoYoLab), social media accounts on Facebook, Twitter, and Instagram, a dedicated Discord server, and a Twitch channel, reflecting the multi-platform distribution model typical of major live-service games.

Genshin Impact's estimated sponsorship rates

Estimated partnership rates for integrated YouTube video placements range from $5,897 (low) to $14,742 (high), with a typical rate of $9,828. These figures reflect the channel's high audience tier classification and the gaming category's competitive CPM landscape. The estimate is calibrated against the channel's 8,190,000 subscriber base and the niche economics of gaming content, though it is algorithmic and has not yet been validated against actual community rate data. Gaming channels at this scale typically command rates driven by audience size, geographic composition, and advertiser demand within the gaming vertical. Peer channels operating at similar subscriber counts—including Avocado Playz (8,210,000 subs), MixiGaming (8,230,000 subs), Oura (8,240,000 subs), LowGrade (8,240,000 subs), and OVER SHOW (8,240,000 subs)—occupy comparable rate bands. Rates for official game channels may be influenced by factors including brand safety considerations, the channel's role as a first-party publisher asset, and the specific advertiser categories seeking access to gaming audiences. For detailed methodology on how these estimates are calculated, see the /methodology page.

Who should partner with Genshin Impact?

The channel reaches 8,190,000 subscribers with a cumulative view count of 2,207,532,300 across its video library. The audience composition reflects the global player base of Genshin Impact, a title with particularly strong engagement in Asia-Pacific and North American markets. Typical brand categories aligned with gaming audiences of this scale include gaming hardware manufacturers, esports platforms, mobile app marketplaces, energy drink brands, peripheral makers, and gaming-adjacent consumer electronics. Secondary opportunities exist within lifestyle and entertainment verticals, as Genshin Impact's anime-influenced art direction and character-driven narrative attract audiences with overlapping interests in animation, manga, and Japanese pop culture. The channel's 2,022 published videos indicate consistent content output, though average view counts for recent uploads are not yet available in our tracking data. Peer channels such as MixiGaming and Oura operate within the same subscriber range and likely share overlapping audience demographics, though each channel's specific content focus and regional emphasis may create differentiation in advertiser appeal. The official channel status provides brand partners with direct access to the game's core audience without intermediary creators.

Genshin Impact's growth and performance

Subscriber tracking data spans only one day as of the latest snapshot (May 11, 2026), with the channel holding 8,190,000 subscribers at both the first tracked date and the most recent measurement. This single-day window provides insufficient data to assess growth trajectory, acceleration, or seasonal patterns. Long-term growth analysis would require historical snapshots across weeks or months to establish meaningful trend lines. Average view counts for the last 30 days are not yet available in our dataset. To develop a comprehensive growth profile, continued tracking over an extended period will be necessary.

How our pricing estimate works for Genshin Impact

The estimated partnership rates are calculated algorithmically using the channel's subscriber count, niche-specific CPM benchmarks for gaming content, and platform and format multipliers. The estimate reflects a high audience tier classification but has not yet been validated against actual rate quotes or community-reported data points. This is a preliminary algorithmic estimate; actual rates may vary based on campaign specifics, advertiser category, content integration depth, and negotiated terms. For a full explanation of the pricing model, including how niche CPM, platform multipliers, and format adjustments are applied, please visit the /methodology page. All subscriber and view counts are sourced from public YouTube data as of the snapshot date. Growth and engagement metrics are updated as new data becomes available.