Genierock

About Genierock

Genierock (@genierock) is a Thai music label and content platform founded on January 1, 1998, operating as a YouTube channel with 17.2 million subscribers and over 18.3 billion total views across 2,466 published videos. The channel describes itself as "genie is chance"—a philosophy centered on providing diverse musical opportunities and platforming quality artists across multiple genres. While the label has built a reputation for rock music talent, the channel's stated mission extends beyond genre boundaries, actively seeking quality work in emerging musical directions. The channel operates as a talent incubator and music discovery platform, having identified and promoted skilled musicians throughout Thailand. The label's founding ideology emphasizes openness to varied musical forms and artist development, positioning itself as a curator of quality rather than a single-genre label. With a catalog spanning nearly 25 years and thousands of videos, Genierock functions as both a record label and a content distribution channel, serving as a significant node in the Southeast Asian music ecosystem.

Genierock's estimated sponsorship rates

Genierock's estimated sponsorship rate for an integrated YouTube video ranges from $16,099 (low) to $40,248 (high), with a typical rate of $26,832. This pricing reflects the channel's high audience tier classification and substantial subscriber base of 17.2 million. The rate structure is driven primarily by audience size—placing Genierock in the upper echelon of music creators globally. Peer comparison shows similar positioning: Codiscos operates at 17.1 million subscribers, GIMS at 14.8 million, and Lokdhun Punjabi at 14.6 million, all within the same pricing band. Farruko, at 20.7 million subscribers, commands a higher tier. The estimate is algorithmic, based on subscriber count multiplied by niche-specific CPM factors and platform/format adjustments; see the /methodology page for the full calculation framework. Note that these figures represent algorithmic estimates without community-contributed pricing data, so actual negotiated rates may vary based on content type, brand fit, audience demographics, and campaign specifics.

Who should partner with Genierock?

Genierock's 17.2 million subscribers represent a consolidated music audience with demonstrated engagement across rock, alternative, and emerging musical genres. The channel's total view count of 18.3 billion indicates sustained audience retention and repeat viewership patterns typical of music label channels. The audience composition skews toward music enthusiasts and artists seeking discovery platforms, particularly in the Southeast Asian market where the label maintains cultural and linguistic relevance. Relevant brand categories for partnership include music streaming platforms, audio equipment manufacturers, music education services, instrument retailers, concert promotion services, and music production software. The channel's positioning as a talent incubator and genre-diverse curator makes it suitable for brands targeting music professionals, aspiring musicians, and engaged music consumers. Peer channels like Codiscos (17.1 million subs) and GIMS (14.8 million subs) operate in similar audience segments, suggesting consistent demand for music label content at this scale. The Thai origin and multilingual music catalog indicate cross-regional appeal, though primary audience concentration likely remains in Southeast Asia and Thai-speaking markets.

Genierock's growth and performance

Genierock was first tracked on May 11, 2026, at 17.2 million subscribers. The latest snapshot, also from May 11, 2026, shows no change in subscriber count over the one-day observation window. This single-day span provides insufficient data to characterize growth trajectory, momentum, or seasonal patterns. Historical view accumulation—18.3 billion total views across 2,466 videos—suggests sustained audience engagement over the channel's operational history, but we do not yet have view-count history or multi-point subscriber data to establish growth rates or velocity.

How our pricing estimate works for Genierock

The estimated rate is calculated algorithmically using subscriber count as the primary input, adjusted by niche-specific CPM (cost per thousand impressions) multipliers for the music category, combined with platform and content-format adjustments specific to YouTube integrated sponsorships. The estimate does not incorporate community-contributed pricing data—this channel has zero verified rate submissions to date—so the figure is based entirely on algorithmic calibration. For a detailed explanation of the CPM multipliers, platform factors, and how peer benchmarking informs the estimate, see the /methodology page. Actual rates depend on factors including audience geography, content performance, brand alignment, and negotiation, and may differ materially from this estimate.