GameTrailers

About GameTrailers

GameTrailers is IGN's dedicated YouTube channel for video game trailers, announcements, and reveals. With 1,280,000 subscribers and over 815 million total views across 53,549 published videos, the channel serves as a centralized hub for gaming industry news delivered in trailer format. The channel covers gameplay footage, cinematic trailers, and official announcements across major gaming platforms including PC, Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, and Xbox Series X. GameTrailers maintains editorial focus on major industry events—Nintendo Directs, Sony State of Plays, E3, The Game Awards, Gamescom—positioning itself as a primary source for time-sensitive gaming announcements. As part of the IGN media network, the channel benefits from institutional relationships with publishers and platform holders, enabling early access to official trailer content. The channel's content strategy emphasizes curation and timeliness rather than original commentary, making it a destination for viewers seeking official gaming announcements without editorial overlay.

GameTrailers's estimated sponsorship rates

GameTrailers commands a typical integrated video rate of $1,536, with a range between $922 and $2,304 depending on campaign specifications. This pricing reflects the channel's high audience tier classification and positions it competitively within the gaming vertical. The rate structure is driven by several factors: subscriber base of 1.28 million places the channel in the upper-mid tier of gaming creators; the gaming niche typically sustains higher CPM rates than general entertainment due to advertiser demand from hardware manufacturers, game publishers, and gaming peripherals companies; and the channel's focus on official announcements and trailers attracts brand-safe, premium advertising partnerships. The high audience tier designation indicates strong engagement metrics relative to subscriber count, typical of channels serving as primary news sources within their category. Compared to gaming peers of similar scale—Robertinho, Karry Kraft, and The Boys Gaming all operate in the 1.27–1.29 million subscriber range—GameTrails' rates reflect its institutional positioning within the IGN network and its focus on official, time-sensitive content rather than gameplay commentary or entertainment.

Who should partner with GameTrailers?

GameTrailers reaches gaming enthusiasts across multiple platform communities, with demonstrated interest in official announcements, trailers, and industry news. The audience composition skews toward console and PC gamers, evidenced by the channel's explicit platform categorization: PlayStation (PS4, PS5), Xbox (One, Series X), Nintendo Switch, and PC. This multi-platform focus differentiates the channel from single-ecosystem creators and broadens advertiser appeal. Primary brand categories suited to this audience include video game publishers, console manufacturers, gaming hardware and peripherals (headsets, controllers, monitors), gaming-focused software (streaming platforms, game subscription services), and esports organizations. The channel's emphasis on official announcements and major industry events attracts viewers with high purchase intent around new game releases and hardware launches—audiences that premium brands in gaming, tech, and entertainment actively target. The 815 million total views indicate sustained audience engagement over the channel's operational history, though current 30-day view metrics are not yet available. The audience tier classification as 'high' suggests engagement rates and audience quality metrics that exceed typical benchmarks for the subscriber count, consistent with a curated news-focused channel serving an attentive, intentional audience rather than casual browsers.

GameTrailers's growth and performance

Growth data is limited to a single snapshot captured on May 11, 2026, showing 1,280,000 subscribers with no measurable change over the one-day observation window. This snapshot provides insufficient data to assess growth trajectory, seasonal patterns, or long-term momentum. Average view counts for the last 30 days are not yet available. To establish meaningful growth analysis, multi-month historical data tracking subscriber acquisition, video publication frequency, and engagement metrics would be required. Readers seeking growth trend analysis should monitor the channel's performance over subsequent tracking periods.

How our pricing estimate works for GameTrailers

The rate estimate is algorithmic, calculated by multiplying the channel's subscriber count by a niche-specific CPM (cost per thousand impressions) adjusted for platform, content format, and audience tier. Gaming content typically sustains higher CPMs than general entertainment due to advertiser demand concentration among hardware, software, and gaming service providers. The estimate incorporates YouTube's specific economics—including platform revenue-share structures and video-length multipliers—and is calibrated against available community data. This particular estimate is marked as metric-based with zero community data points, meaning it relies on algorithmic modeling rather than reported rates from brand partnerships. Actual rates may vary based on campaign length, exclusivity terms, audience geography, and seasonal demand. For detailed methodology documentation, see the /methodology page.