GameStar

About GameStar

GameStar is a German-language gaming media channel on YouTube with 1,590,000 subscribers and over 1.6 billion total views across 11,134 published videos. The channel represents the digital evolution of GameStar, a PC and video gaming publication established in 1997. According to its channel description, GameStar operates as Germany's largest editorial gaming channel on YouTube, complementing its website presence as the leading platform for PC gaming content in Germany. The operation is managed by Webedia GmbH, a media company based in Germany. GameStar's content strategy spans multiple platforms—the channel maintains presence on Instagram, TikTok, and Twitch, where it streams coverage of major gaming events. The breadth of the video library (11,134 uploads) reflects a sustained publishing cadence over many years, covering PC games, console releases, gaming news, reviews, and event coverage. The channel's total view count of 1,625,484,980 indicates substantial audience engagement across its catalog. GameStar positions itself as a comprehensive gaming media outlet, transitioning from print heritage to a multi-platform digital presence while maintaining editorial focus on gaming culture and industry coverage.

GameStar's estimated sponsorship rates

GameStar's estimated advertising rates for integrated YouTube video placements range from $1,145 (low) to $2,862 (high), with a typical rate of $1,908 per integration. This pricing reflects the channel's high audience tier classification and positions it within the upper range of gaming-category creators. The rate estimate is algorithmic, derived from subscriber count, niche-specific CPM benchmarks, and platform-format multipliers; see the /methodology page for the full calculation framework. Several factors influence this rate structure. The channel's 1.59 million subscriber base places it at scale comparable to peers including Aslano, CBLOL, and Max Random, all operating in the 1.59–1.6 million subscriber range. German-language gaming content commands distinct CPM dynamics, reflecting both the German-speaking audience's purchasing power and advertiser demand in the European gaming vertical. The channel's longevity and editorial positioning—as a legacy media brand with 27+ years of history—supports premium positioning relative to newer gaming creators. The high view count (1.6+ billion cumulative) signals consistent audience retention and engagement. Rates may vary based on campaign specifics, content category (e.g., AAA game coverage vs. indie reviews), seasonal demand, and advertiser geography. Prospective partners should contact the channel directly for custom quotes.

Who should partner with GameStar?

GameStar's 1.59 million subscribers represent a primarily German-speaking gaming audience with demonstrated interest in PC gaming, console releases, gaming news, and esports event coverage. The channel's positioning as Germany's largest editorial gaming channel suggests an audience skewed toward players and gaming enthusiasts in German-speaking regions (Germany, Austria, Switzerland). Based on the channel's stated focus on PC games and its historical roots in PC gaming media, the audience likely includes a substantial segment of PC gaming enthusiasts, ranging from casual players to competitive gamers. The multi-platform strategy—YouTube, Twitch, Instagram, TikTok—indicates audience segments with varying consumption preferences: long-form editorial content on YouTube, live-stream engagement on Twitch, and short-form clips on TikTok and Instagram. Advertiser categories with strong alignment include gaming hardware manufacturers (GPUs, CPUs, peripherals), game publishers and digital storefronts, gaming chairs and peripherals, esports platforms, gaming-focused financial services (crypto exchanges, gaming-focused banking), and tech retailers. The channel's event coverage (referenced in its bio) suggests audience interest in esports tournaments and major gaming conferences, making esports sponsors, gaming beverage brands, and gaming apparel companies relevant partners. The 1.6+ billion cumulative views indicate sustained audience reach across multiple content verticals within gaming, from reviews and tutorials to news and event commentary.

GameStar's growth and performance

GameStar was first tracked on 2026-05-11 at 1,590,000 subscribers. The latest snapshot, also dated 2026-05-11, shows the same subscriber count. The tracking span covers only one day, with zero net change in subscribers. This single-day observation window is insufficient to assess growth trajectory, seasonality, or momentum. Average view counts for the last 30 days are not yet available in the dataset. To establish meaningful growth analysis, longer historical data—spanning weeks or months—would be required. Prospective partners should monitor the channel's subscriber and view metrics over extended periods to identify trends.

How our pricing estimate works for GameStar

GameStar's estimated advertising rates are calculated algorithmically using a framework that combines subscriber count, niche-specific cost-per-thousand-impressions (CPM) benchmarks, and platform-format multipliers. The estimate does not rely on direct rate submissions from the creator; instead, it is derived from industry data and channel metrics. The calculation begins with the channel's 1,590,000 subscriber base, applies gaming-category CPM estimates (adjusted for German-language content and regional advertiser demand), and factors in YouTube video-integration format multipliers. The resulting range—$1,145 to $2,862, with a typical estimate of $1,908—reflects uncertainty inherent in algorithmic estimation. The basis is marked as metric_estimate with zero community data points, meaning no direct rate confirmations from the creator or verified campaigns have been incorporated. For the full methodology, including CPM assumptions, platform multipliers, and confidence intervals, see the /methodology page. Actual rates may differ based on campaign specifics, content category, audience geography, and direct negotiation. This estimate should be treated as a reference point rather than a binding quote.