ふたりのクローゼット

About ふたりのクローゼット

ふたりのクローゼット (@futari-closet) is a YouTube channel based in Japan, focusing on fashion and lifestyle content. The channel is operated by a couple, Ohana and Katsumi, who share their daily fashion choices and broader lifestyle perspectives, with a particular emphasis on traditional styles. Ohana, who previously worked as a nursery teacher for six years, manages video editing for the channel and directs the women's line for their apparel brand, UNFOLK. Katsumi, with a background in a textile trading company, is responsible for YouTube content planning and oversees the overall design and production management for UNFOLK. The couple highlights their commitment to Japanese-made products within their brand. Since its inception, the channel has published 745 videos, accumulating a total of 11,741,951 views. With 23,400 subscribers, ふたりのクローゼット operates within the fashion and lifestyle categories, offering content that often features their own brand, UNFOLK, which specializes in Japanese-made apparel.

ふたりのクローゼット's estimated sponsorship rates

The estimated rate for a sponsored video integration on the ふたりのクローゼット YouTube channel ranges from $88 to $221. A typical engagement is estimated at $147. This pricing places ふたりのクローゼット in the low audience tier, reflecting its current subscriber count of 23,400. The channel's primary focus on fashion, with a secondary emphasis on lifestyle, influences its potential CPM (cost per mille) within brand partnerships. Fashion-centric content, particularly that which highlights specific apparel brands or styling, can command varying rates depending on the product's price point and target demographic. The channel's explicit mention of their own brand, UNFOLK, and its commitment to Japanese-made products, may appeal to brands seeking authentic endorsements within the traditional fashion and artisanal product sectors. The rate estimate is derived algorithmically, taking into account subscriber numbers, niche CPMs, and platform-specific multipliers. Further details on the methodology are available on the /methodology page.

Who should partner with ふたりのクローゼット?

The audience for ふたりのクローゼット primarily consists of viewers interested in fashion and lifestyle content, with a specific inclination towards traditional styles and Japanese-made products. The channel's content, presented by a couple, likely resonates with individuals seeking fashion inspiration for both men and women, as well as insights into a curated lifestyle. Given their base in Japan and their focus on local craftsmanship through their brand UNFOLK, a significant portion of their audience is likely located in Japan. Brands in the apparel sector, particularly those specializing in traditional wear, sustainable fashion, or high-quality Japanese textiles, would find this audience relevant. Other potential brand categories include lifestyle products, home goods, and personal care items that align with a refined, curated aesthetic. In the fashion niche, ふたりのクローゼット's subscriber count of 23,400 places it in a similar range to peers such as 패션회사 윤대리 (23,300 subscribers) and 10년째 패션 종사자 (23,700 subscribers), indicating a consistent audience size within this segment of the creator economy.

ふたりのクローゼット's growth and performance

ふたりのクローゼット's subscriber growth data currently reflects a single snapshot. The channel was first tracked on 2026-05-12, at which point it had 23,400 subscribers. As of the latest snapshot on 2026-05-12, the subscriber count remained at 23,400. This provides a one-day span with no recorded change in subscriber numbers during this brief tracking period. We do not yet have historical data to analyze long-term growth trends or fluctuations. Information regarding average views over the last 30 days is also not available at this time, which would typically offer additional insight into recent content performance and audience engagement dynamics.

How our pricing estimate works for ふたりのクローゼット

The estimated pricing for ふたりのクローゼット's sponsored content is generated through an algorithmic model. This model calculates a rate based on several key factors, including the creator's subscriber count, the typical Cost Per Mille (CPM) for their primary content niche (fashion), and specific multipliers applied for the platform (YouTube) and content format (integrated video). The current estimate is based on a metric estimate, with zero community data points contributing to its calibration. This means the pricing is derived solely from our internal data and algorithms without external creator-provided rate information. For a comprehensive understanding of how these factors are weighted and combined to produce the final rate estimate, including details on niche CPMs and platform-specific adjustments, please refer to the detailed explanation on our /methodology page.