Bob Dickinson

About Bob Dickinson

Bob Dickinson, operating under the handle @fromscratch.withbob, is a digital creator focused on the food and drink sector with secondary content themes in the lifestyle category. His YouTube channel centers on the philosophy of conscious consumption and the promotion of whole-food meal preparation. Dickinson’s content strategy emphasizes practical skill-building, most notably evidenced by his 'Sourdough Master Guide,' which serves as a cornerstone of his educational programming. Beyond instructional cooking, his channel functions as a platform for lifestyle advocacy, encouraging viewers to adopt incremental changes toward a more wholesome, sustainable daily routine. As of October 2026, the channel has published 45 videos, accumulating a total of 79,015,044 views. The creator’s current professional output includes the promotion of his cookbook, which serves as a primary call-to-action for his audience. Dickinson maintains a macro-tier presence on the platform, leveraging his 720,000 subscribers to disseminate long-form culinary content. While his specific geographic location and primary language are not publicly disclosed, his content reaches a global audience interested in scratch-made cooking and intentional living. The channel's structure suggests a focus on evergreen educational content rather than high-frequency, trend-based uploads, allowing for sustained engagement over time. His approach to the food and drink niche is characterized by a deliberate, instructional tone that prioritizes technical proficiency in home baking and sustainable ingredient sourcing.

Bob Dickinson's estimated sponsorship rates

The estimated market rate for a video integration on the @fromscratch.withbob YouTube channel ranges from $1,133 to $1,830, with a typical valuation of $1,394 per placement. These figures are derived from an algorithmic assessment that considers his macro-tier subscriber base of 720,000 and the specific CPM dynamics of the food and drink niche, which currently fluctuates within a $13 to $21 band. Several variables influence these pricing estimates. Because the creator’s average view count for the last 30 days is currently unavailable, the model utilizes a subscriber-fallback metric to calculate potential reach, resulting in a lower confidence interval for these projections. The valuation is further adjusted by the niche-specific engagement patterns common to culinary channels, where educational content often commands higher retention rates than entertainment-focused media. Compared to peers in the food and drink category, Dickinson’s rates are positioned to reflect his established subscriber count. Factors pushing his rate toward the higher end of the spectrum include the high intent of his audience, who are actively seeking instructional content like his sourdough guides, which often correlates with higher conversion rates for brand partners in the kitchenware, organic food, and sustainable lifestyle sectors. Conversely, the lack of granular recent view-count history acts as a limiting factor in the current pricing model. For a detailed breakdown of how these specific variables—including platform multipliers and niche-specific CPM adjustments—are calculated, please refer to our /methodology page.

Who should partner with Bob Dickinson?

Bob Dickinson’s audience is primarily composed of individuals interested in culinary education, sustainable living, and home-based food production. The channel’s focus on 'conscious consumption' and whole-food preparation aligns with demographics that prioritize ingredient quality, kitchen efficiency, and long-term lifestyle health. This audience profile is highly compatible with brand categories such as high-end kitchen appliances, sustainable cookware, organic grocery delivery services, and home-gardening platforms. The channel’s educational lean, particularly regarding sourdough and scratch-made cooking, suggests an audience that is patient, detail-oriented, and likely to invest in specialized tools or high-quality ingredients. When analyzing the food and drink landscape, Dickinson occupies a similar space to creators such as ayukk kuliner (@ayukkuliner) and Dyodoran (@dyodoran), both of whom maintain comparable subscriber counts in the 700,000 range. While peers like ayukk kuliner may focus on different regional culinary expressions, the shared macro-tier status indicates a similar capacity for driving brand awareness within the food-enthusiast demographic. Other peers in this cohort, such as Wooang (@wooang) and Helen's Recipes (@helenrecipes), demonstrate that the food and drink category remains a robust space for creators who can sustain long-term viewership through consistent, niche-specific content. Dickinson’s audience is defined by its engagement with his specific instructional series, suggesting that brand partnerships focusing on utility and product longevity will likely perform best within this ecosystem. We do not yet have access to specific demographic data regarding the geographic distribution or age range of his followers.

Bob Dickinson's growth and performance

As of the most recent data snapshot on October 4, 2026, the @fromscratch.withbob YouTube channel reached a total of 720,000 subscribers. Our tracking systems initiated monitoring on this date, establishing a baseline for future performance analysis. Because the first tracked date and the latest snapshot are identical, we currently possess only a single data point regarding his subscriber growth. Consequently, we do not have a historical growth rate, delta trends, or long-term subscriber velocity to report at this time. The channel’s total view count stands at 79,015,044 across 45 published videos. This indicates a high average view-per-video ratio, suggesting that the content has achieved significant reach relative to the total volume of uploads. Future updates to this profile will track subscriber fluctuations and video output frequency to provide a more comprehensive view of the channel’s trajectory within the food and drink category.

How our pricing estimate works for Bob Dickinson

The data presented in this profile is generated through a proprietary algorithmic model designed to provide objective, standardized valuations for creators within the InfluencerUnion database. Our estimates for video integration pricing are calculated using a formula that synthesizes the creator's total subscriber count, the specific CPM (cost-per-mille) band associated with their primary niche, and platform-specific multipliers for video format and audience engagement. In instances where real-time view-count data is unavailable, the model employs a subscriber-fallback metric to estimate potential reach, which is then adjusted based on the confidence level of the available data. This approach ensures that all valuations are based on consistent, data-driven criteria rather than subjective assessment. For a comprehensive explanation of the variables, weighting, and mathematical framework used to determine these figures, please visit our /methodology page.