Food on Farm

About Food on Farm

Food on Farm, operating under the handle @foodonfarm on YouTube, is a digital culinary platform focused on the preservation and dissemination of traditional Andhra and Telangana cuisine. The channel distinguishes itself through a production style that emphasizes outdoor cooking set within natural environments, incorporating ASMR-style audio elements to capture the ambient sounds of the cooking process. The content is anchored by chef Murala Venkatesh, a 63-year-old culinary professional from Kolluru, Andhra Pradesh, who brings over four decades of experience to the production. With a total of 614 videos published, the channel aims to simplify complex regional recipes for a modern audience while maintaining an emphasis on authentic, healthy preparation methods. The channel has achieved significant scale within the food and drink category, currently maintaining a subscriber base of 2,630,000. Total channel engagement is evidenced by 1,092,098,225 lifetime views. By combining traditional regional expertise with a sensory-focused production approach, Food on Farm serves as a digital archive for South Indian culinary heritage, catering to viewers interested in both instructional cooking content and the aesthetic appeal of nature-based, rustic food preparation.

Food on Farm's estimated sponsorship rates

The estimated market rate for a sponsored video integration on the Food on Farm YouTube channel ranges from $1,162 to $1,878, with a typical valuation of $1,431 per placement. These figures are derived from a niche CPM band of $13 to $21, anchored at $16. Several factors influence these valuation metrics, primarily the channel's mega-tier audience size of 2,630,000 subscribers and its high volume of historical content, which totals over one billion views. Because the channel operates within the food and drink category—a sector characterized by high visual engagement and broad consumer appeal—the CPM reflects the potential for sustained reach across diverse demographics. The pricing also accounts for the specific production format, which relies on high-quality, long-form outdoor cooking segments that typically command higher retention rates than shorter, non-narrative content. While the current view-count history for the most recent 30-day period is not available, the algorithmic estimate utilizes a subscriber-fallback model to determine value. Advertisers should note that these rates are subject to fluctuation based on specific campaign requirements, such as exclusivity, usage rights, and the integration of specific product placements within the chef’s established cooking workflow. For a detailed breakdown of the variables involved in these calculations, please refer to our /methodology page.

Who should partner with Food on Farm?

The audience for Food on Farm is primarily composed of viewers interested in traditional South Indian gastronomy, regional cooking techniques, and ASMR-driven culinary content. Given the channel's focus on authentic Andhra and Telangana recipes, the viewer demographic likely skews toward individuals seeking home-cooking inspiration, cultural preservation, and high-quality production values in the food and drink sector. The channel’s mega-tier status—at 2,630,000 subscribers—suggests a broad reach that extends beyond niche culinary enthusiasts to include a general audience interested in the aesthetic and meditative qualities of outdoor cooking. When compared to peers in the food and drink space, such as The Cooking Amma (2,740,000 subscribers) and Geeta's Cooking (2,830,000 subscribers), Food on Farm occupies a similar position in the market, appealing to viewers who value regional authenticity and experienced culinary figures. The channel's content is well-suited for brand categories including, but not limited to, kitchen appliance manufacturers, organic food suppliers, regional spice and ingredient distributors, and home-goods retailers looking to align with traditional, nature-focused lifestyles. The absence of secondary categories in the channel’s profile indicates a highly focused content strategy, which allows for more targeted brand alignment compared to more generalized cooking channels. Advertisers focusing on the Indian market or those targeting the global South Asian diaspora are the primary demographic segments for this channel's reach.

Food on Farm's growth and performance

As of the most recent data snapshot on October 4, 2026, Food on Farm maintains a total subscriber count of 2,630,000. Our tracking systems initiated monitoring for this channel on October 4, 2026. Consequently, the current growth data represents a single-day snapshot, showing a delta of zero subscribers over the observed period. Because the tracking duration is limited to this initial point, a long-term growth trajectory or velocity analysis is not yet available. Future updates will provide a clearer picture of subscriber acquisition rates and the impact of new video releases on channel growth. We do not yet have view-count history for specific monthly intervals, though the lifetime total of 1,092,098,225 views across 614 videos indicates a consistent and long-standing presence on the platform. Further observation will be required to establish trends regarding audience retention and the impact of the channel's 40-year-experience chef-led content strategy on subscriber growth.

How our pricing estimate works for Food on Farm

The pricing estimates provided for Food on Farm are generated through an algorithmic model designed to standardize influencer valuation across the creator economy. This model calculates the potential cost of a sponsored video integration by multiplying the channel's subscriber count by a niche-specific Cost Per Mille (CPM) range, adjusted for platform-specific format multipliers. For this profile, we utilized a niche CPM band of $13–$21, which reflects the current market valuation for food and drink content on YouTube. In instances where recent 30-day view data is unavailable, the algorithm employs a subscriber-fallback methodology to estimate reach, ensuring that the valuation remains grounded in the channel's established audience scale. These figures are intended to serve as a baseline for negotiation rather than a fixed market price, as individual campaign variables—such as creative direction, exclusivity, and usage rights—can significantly alter the final cost. For a comprehensive explanation of the variables, data sources, and mathematical formulas used to derive these estimates, please visit our /methodology page.