Flakes Power

About Flakes Power

Flakes Power is a Brazilian gaming content creator with 7.42 million YouTube subscribers and over 1.67 billion total views across 1,949 published videos. The channel focuses on competitive mobile gaming, primarily Fortnite and Clash Royale, with content produced in Portuguese. The creator operates from Brazil and maintains contact via joao@flakespower.com.br.

The channel's scale places it among the largest gaming creators globally. With a subscriber base in the high-tier range, Flakes Power commands significant reach within the mobile and battle-royale gaming verticals. The 1.67 billion cumulative view count reflects sustained audience engagement over the channel's operational history, averaging approximately 858,000 views per published video—a metric that indicates consistent viewer retention across the content library.

The channel's dual focus on Fortnite and Clash Royale positions it at the intersection of two distinct gaming audiences: real-time competitive shooters and strategic card-based gameplay. This positioning allows the creator to serve both casual and hardcore gaming communities, each with distinct purchasing behaviors and brand partnership opportunities. The Portuguese-language focus and Brazilian origin provide geographic specificity that appeals to Latin American gaming audiences, a demographic segment with growing advertiser interest.

Flakes Power's estimated sponsorship rates

Flakes Power's estimated sponsorship rate for integrated YouTube video content ranges from $5,342 (low) to $13,356 (high), with a typical rate of $8,904. This pricing reflects the creator's high-tier audience classification and subscriber count of 7.42 million.

The rate estimate is algorithmic, derived from subscriber count, niche-specific CPM benchmarks for gaming content, and YouTube platform multipliers. Gaming content typically commands lower CPM rates than finance or technology verticals, but Flakes Power's scale and focus on competitive titles (Fortnite, Clash Royale) with engaged, monetizable audiences supports rates at the upper end of the gaming category.

Comparable peers in the gaming niche—including AKUDAV (7.37 million subs), GothamChess (7.49 million subs), and Amy Scarlet (7.56 million subs)—operate within similar subscriber ranges, suggesting pricing consistency across this tier. Geographic and language factors also influence rates; Portuguese-language content targeting Brazilian and Latin American audiences may command different CPM multiples than English-language equivalents, depending on advertiser demand in those regions.

Note that this estimate is based on algorithmic calibration with zero community-reported data points, meaning actual negotiated rates may vary based on audience demographics, engagement metrics, and campaign-specific requirements. For detailed methodology, see the /methodology page.

Who should partner with Flakes Power?

Flakes Power's audience is concentrated within the competitive gaming demographic, with primary interest in Fortnite and Clash Royale. Both titles attract players aged 13–35, though the channel's content strategy and presentation suggest a skew toward younger viewers (13–24) who engage with streaming culture and esports-adjacent content.

Fortnite audiences typically include casual and competitive players, with strong representation among Gen Z and younger millennial demographics. Clash Royale audiences skew slightly older within the mobile gaming space, attracting strategy-focused players and those interested in real-time competitive mechanics. The dual-title focus allows Flakes Power to serve both segments, creating cross-appeal opportunities.

Brand categories well-suited to this audience include gaming peripherals (headsets, controllers, monitors), energy drinks and performance beverages, esports betting platforms, mobile gaming apps, streaming hardware, and lifestyle brands targeting gamers (apparel, ergonomic furniture). Fintech and cryptocurrency projects have historically targeted gaming audiences, though regulatory and reputational considerations now limit such partnerships.

The 7.42 million subscriber base and 1.67 billion total views indicate an audience with sustained engagement. Comparable creators like GothamChess (7.49 million subs) and Amy Scarlet (7.56 million subs) operate within the same audience tier, suggesting Flakes Power competes for advertiser attention alongside established gaming creators with similar reach.

Flakes Power's growth and performance

Flakes Power was first tracked on 2026-05-11 at 7,420,000 subscribers. The latest snapshot, also dated 2026-05-11, shows 7,420,000 subscribers, representing zero net change over a 1-day observation span. This single-day snapshot provides insufficient data to assess growth trajectory, seasonal patterns, or long-term subscriber velocity. Average view counts for the last 30 days are not yet available in the tracking database. To establish meaningful growth analysis, additional snapshots across weeks and months are required.

How our pricing estimate works for Flakes Power

Flakes Power's estimated sponsorship rate is calculated algorithmically using subscriber count (7.42 million), niche-specific CPM benchmarks for gaming content on YouTube, and platform/format multipliers. The formula accounts for typical advertiser willingness-to-pay per thousand impressions within the gaming vertical, adjusted for audience geography (Brazil) and content language (Portuguese). This estimate carries a calibration note of zero community data points, meaning no user-reported actual rates have been collected to validate or refine the model. Actual negotiated rates depend on audience demographics, engagement metrics, video length, content category, and campaign objectives. For a detailed explanation of the algorithmic methodology, CPM assumptions, and multiplier logic, visit the /methodology page.