Financial Times

About Financial Times

The Financial Times operates a prominent YouTube channel, @financialtimes, serving as a digital extension of its established news brand. Based in the United Kingdom, the channel focuses on global news, business, finance, and politics, aligning with its parent organization's editorial mission. With 1,410,000 subscribers and a total of 216,807,928 views across 11,254 published videos, the channel provides in-depth visual journalism. Its content aims to offer analysis beyond daily headlines, helping viewers understand complex economic and political landscapes. The channel's bio emphasizes its commitment to unbiased reporting and its role in informing and inspiring audiences on crucial global trends. The substantial volume of content published underscores a consistent output strategy, contributing to its position as a significant information source within the news and finance categories on YouTube.

Financial Times's estimated sponsorship rates

An integrated video on the Financial Times YouTube channel is estimated to range from $336 to $575, with a typical rate of $431. This pricing reflects several factors, including the channel's audience size, its niche, and the platform. As a 'mega-tier' creator with 1,410,000 subscribers, the Financial Times commands rates reflective of its broad reach within the news, business, and finance categories. The estimated niche CPM band for this content is $7-12, with an anchor CPM of $9. This range is influenced by the specific demographic and psychographic profile of an audience interested in financial and political news, which often includes professionals and investors, making it attractive to certain advertisers. The rate calculation is based on an estimated 47,940 views, derived from a subscriber-count fallback due to the absence of recent average view data. This method provides a baseline estimate, though actual campaign performance can vary. For a comprehensive understanding of how these rates are determined, including the specific algorithmic components, readers are directed to the /methodology page.

Who should partner with Financial Times?

The Financial Times YouTube channel primarily engages an audience interested in global news, business, finance, and politics. This demographic is typically seeking in-depth analysis and context rather than just headlines, indicating a preference for detailed, fact-driven content. Brands in sectors such as financial services, investment platforms, economic consulting, and international policy organizations would find this audience particularly relevant. Given the channel's focus, potential brand categories include fintech apps, online brokerages, personal-finance education platforms, and B2B services targeting corporate decision-makers. The audience profile suggests a higher engagement with content that offers strategic insights and data-driven perspectives. Among its peers in the news category, such as NDTV Profit (@ndtvprofitindia) with 1,620,000 subscribers and Eva Maria Beristain (@evamariaberistain) with 1,390,000 subscribers, the Financial Times maintains a competitive position in attracting a similar, information-seeking viewership. The channel's content is likely to resonate with individuals who prioritize understanding global economic shifts and political developments.

Financial Times's growth and performance

The Financial Times YouTube channel, @financialtimes, was first tracked on 2026-05-28, at which point it had 1,410,000 subscribers. The latest snapshot, taken on the same date, shows the subscriber count remaining at 1,410,000. Over a one-day tracking span, the channel recorded a delta of +0 subscribers. We do not yet have historical data spanning a longer period to assess subscriber growth trends or average views over the last 30 days. The current data provides a foundational snapshot of its audience size at the initiation of tracking. Future data collection will enable a more comprehensive analysis of its growth trajectory and audience engagement metrics over time.

How our pricing estimate works for Financial Times

The estimated pricing for content on the Financial Times YouTube channel is generated through an algorithmic model. This model calculates a rate by multiplying the channel's subscriber count by a niche-specific CPM (Cost Per Mille) and then applying platform and format-specific multipliers. The niche CPM for news, business, and finance content is estimated to be in the $7-12 range, with an anchor CPM of $9, reflecting the value of this audience to advertisers. For this specific estimate, 47,940 views were used as the basis, derived from a subscriber-count fallback due to the unavailability of recent average view data, which results in a low confidence score for the view basis. This approach provides a standardized, data-driven estimate, but actual campaign costs can vary based on specific deliverables, campaign duration, and negotiation. For a detailed explanation of the variables, multipliers, and data sources used in our algorithmic pricing, please refer to the full methodology document available at /methodology.