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5M
Subscribers
131
Average views
across 14 recent videos
0.0%
Reach quality
of subscribers watch, on average
Below typical for mega-sized channels
Below the mega median for mega-sized channels — a large subscriber count that comparatively few videos reach.
2.76B
Total views
134.2K
Videos
2026-10-03
Data updated
14-video sample
About ET Now Swadesh
ET Now Swadesh (@etnowswadesh) is a finance creator on YouTube based in India, with 5M subscribers, 2.76B total views and 134.2K videos.
Launched in 2022 by The Times Group, the broadcast News & Entertainment division of The Times Group, ET Now Swadesh is India’s modern Hindi Business News Channel built on the foundation of ET Now and inspiring viewers across the Hindi speaking markets. With the promise articulated as ‘"बढ़ो देश के साथ"’, the channel delivers insights on the financial markets, personal finance, alternate asset classes, short-term investment strategies, consumer rights and such matters of immediate importance that address the daily concerns of viewers. #ETNowSwadesh यहां देखें : Airtel-332 | Tata Sky-594 | Den-357 | GTPL-257 | Hathway-243 | Indigtal-378 | Siti-401
The channel serves the Hindi-speaking markets of India, focusing on financial literacy, market analysis, and consumer advocacy. Its editorial mandate is centered on the slogan 'बढ़ो देश के साथ' (Grow with the country), which frames its coverage of complex economic topics for a mass-market audience. By bridging the gap between institutional financial reporting and the daily economic concerns of individual viewers, ET Now Swadesh functions as a primary information source for retail investors. The channel maintains a presence across multiple traditional broadcast platforms, including Airtel and Tata Sky, while leveraging its YouTube channel, @etnowswadesh, as a digital-first distribution hub. Its programming is designed to provide actionable insights into consumer rights and market trends, positioning it as a utility-focused media entity rather than purely entertainment-based content. The channel's operational structure reflects the professional standards of The Times Group, ensuring consistent output and high-frequency updates regarding financial market movements.
Who should partner with ET Now Swadesh?
The audience for ET Now Swadesh is primarily composed of individuals interested in financial literacy, market movements, and personal wealth management within the Indian market. Given the channel's focus on Hindi-language business news, the demographic is heavily concentrated in Hindi-speaking regions, spanning a wide age range from young professionals to established investors. The content strategy, which emphasizes consumer rights and practical investment advice, attracts viewers looking for guidance on alternate asset classes and daily financial decision-making. This audience profile is highly valuable to advertisers in the fintech, online brokerage, and personal-finance education sectors. These peers operate within a similar ecosystem of financial education, often competing for the same viewer attention regarding market trends and economic policy. While ET Now Swadesh operates as a corporate media entity, its audience engagement patterns mirror those of these individual finance influencers, characterized by a high demand for reliable, data-backed financial reporting. The channel’s ability to convert complex economic data into accessible Hindi content ensures a consistent viewership that is deeply integrated into the Indian retail investment landscape.