ESHA VLOG

About ESHA VLOG

ESHA VLOG is a YouTube creator based in Indonesia focused on ornamental fish (ikan hias) content. The channel publishes reviews, market pricing, and care guides for decorative aquarium species, drawing on observations from fish markets, retail kiosks, and hobbyist communities across Indonesia. With 175,000 subscribers and 36.6 million total views accumulated across 874 published videos, the channel serves an audience interested in fish species identification, pricing transparency, and husbandry practices. The creator's stated aim is to educate viewers on ornamental fish varieties, their market costs, and proper maintenance requirements. Content is produced in Indonesian and targets the Southeast Asian aquarium hobby market, where ornamental fish keeping remains a significant leisure activity. The channel's longevity—874 videos suggest consistent output over several years—indicates sustained audience engagement within the pets category, specifically the aquarium and fish-keeping niche.

ESHA VLOG's estimated sponsorship rates

ESHA VLOG's estimated sponsorship rate for integrated YouTube video content ranges from $210 (low) to $525 (high), with a typical rate of $350 per video. This mid-tier pricing reflects the channel's 175,000-subscriber base and the niche dynamics of ornamental fish content. The rate estimate is calibrated to the Indonesian market and the specific audience composition of fish-keeping enthusiasts, where advertiser demand and CPM rates differ from broader pet-content categories. Compared to direct peers at similar scale—Veterinario (@veterinario) operates at 176,000 subscribers—ESHA VLOG occupies a comparable position. However, larger pet creators in the dataset, such as SUPER FRANK (@superfrankhusky) at 561,000 subscribers or Luczek (@luczekyt) at 772,000 subscribers, command substantially higher rates due to their expanded reach. The $210–$525 range reflects advertiser interest in aquarium products, fish food, tank equipment, and related pet-care services marketed to Indonesian and regional audiences. Exact pricing varies based on campaign scope, content integration depth, and advertiser category.

Who should partner with ESHA VLOG?

ESHA VLOG's audience comprises ornamental fish enthusiasts, aquarium hobbyists, and casual viewers interested in fish species education and market pricing in Indonesia. The channel's focus on ikan hias (decorative fish) appeals to both experienced aquarists seeking rare or specialty species and newcomers learning identification and care basics. Relevant brand categories include aquarium equipment manufacturers, fish food and supplement producers, aquatic plant suppliers, and retail pet-supply platforms operating in Southeast Asia. The audience also encompasses fish breeders and kiosk operators seeking market intelligence on pricing and availability. With 36.6 million total views, the channel demonstrates sustained interest in educational fish content and practical market information. The Indonesian-language focus and local market emphasis (reviews of specific kiosks and hobbyist networks) indicate a geographically concentrated audience with high relevance for regional pet-supply brands. Compared to broader pet creators like SUPER FRANK, which covers dog training and lifestyle, ESHA VLOG's niche is narrower but more specialized, attracting advertisers specifically targeting the aquarium and ornamental fish segment rather than general pet consumers.

ESHA VLOG's growth and performance

We have only a single snapshot of subscriber data, collected on 2026-05-11, showing 175,000 subscribers with zero net change recorded over the 1-day observation window. This limited timeframe does not permit reliable growth-rate analysis. Average view counts for the last 30 days are not yet available in our dataset. To establish meaningful growth trends, longer historical tracking is required. Future snapshots will enable calculation of monthly subscriber velocity and audience expansion patterns.

How our pricing estimate works for ESHA VLOG

The estimated sponsorship rate is derived algorithmically using subscriber count, niche-specific CPM (cost per thousand impressions), and platform/format multipliers. The calculation applies a baseline CPM calibrated to the pets category and Indonesian market conditions, adjusted for YouTube's video-integration format. This estimate reflects typical advertiser rates for mid-tier creators in the ornamental fish niche; actual rates depend on campaign specifics, audience demographics, and advertiser category. The estimate is currently based on metric estimation with zero community data points (direct rate reports from the creator or brand partners), meaning it represents a modeled benchmark rather than confirmed pricing. For a detailed explanation of the methodology, including CPM assumptions and multiplier logic, see the /methodology page.