Ei Nerd

About Ei Nerd

Ei Nerd is a Brazilian entertainment channel focused on pop culture content, operating since 2013. The channel is hosted by Peter Jordan, who produces daily educational and informational content covering anime, comics, films, television series, video games, and manga. With 14,500,000 subscribers and over 4.4 billion total views across 9,924 published videos, Ei Nerd has established itself as a major cultural institution in the Brazilian digital media landscape.

The channel has received institutional recognition from YouTube, which designated it as one of the 50 most influential channels in Brazil beginning in 2018. It has won the Digital Influencers Award in the Culture and Entertainment category for three consecutive years. Beyond the YouTube channel itself, Ei Nerd operates a news portal covering cinema, games, anime, and related entertainment topics, extending its reach across multiple platforms.

The creator's output demonstrates sustained productivity, with nearly 10,000 videos published to date. The channel's longevity and consistent audience engagement reflect a stable position within Brazil's entertainment creator ecosystem, particularly among audiences interested in nerd culture and pop culture analysis.

Ei Nerd's estimated sponsorship rates

Ei Nerd's estimated sponsorship rates for integrated YouTube video placements range from $12,528 (low estimate) to $31,320 (high estimate), with a typical rate of $20,880 per integrated video. These rates reflect the creator's high audience tier classification and position within the entertainment category.

Several factors support this pricing structure. The channel's subscriber base of 14,500,000 places it at parity with direct peers including Flamingo and Ansalah Family, both at approximately 14.5 million subscribers, while slightly below peers such as Iker Unzu (15,200,000 subscribers) and Green TV Entertainment (14,800,000 subscribers). The rate estimate is calibrated to the creator's niche CPM typical of entertainment content in the Brazilian market, adjusted for YouTube's platform economics and integrated video format.

Geographic context matters: Brazil represents a distinct advertising market within Latin America, with different brand demand and CPM rates compared to English-language entertainment channels. The creator's three-year consecutive award recognition and YouTube's official designation as a top-50 Brazilian channel reinforce premium positioning within the region's entertainment category. Rates may vary based on campaign specifics, audience demographics, and brand alignment with pop culture content.

Who should partner with Ei Nerd?

Ei Nerd's 14,500,000 subscribers are primarily concentrated in Brazil and engaged with pop culture and entertainment media. The channel's content focus—anime, comics, films, television, video games, and manga—attracts audiences with demonstrated interest in nerd culture, digital entertainment, and media criticism.

Brand categories likely to align with this audience include entertainment platforms (streaming services, gaming studios), media publishers (anime distributors, comic publishers, film studios), consumer electronics (gaming hardware, tech accessories), and lifestyle brands targeting entertainment enthusiasts. The audience's engagement with daily content updates suggests active viewership patterns and regular platform interaction.

Comparable creators in the entertainment tier—such as Green TV Entertainment (14,800,000 subscribers) and Iker Unzu (15,200,000 subscribers)—serve similar demographic profiles, though with different geographic and content emphases. Ei Nerd's specific positioning within Brazilian pop culture media creates a distinct audience segment relative to international entertainment channels. The channel's institutional awards and YouTube recognition suggest audience quality metrics that extend beyond raw subscriber count, indicating sustained engagement and advertiser-friendly content standards.

The audience's geographic concentration in Brazil and language preference for Portuguese-language content creates a specialized but substantial market for brands targeting Brazilian entertainment consumers and pop culture enthusiasts.

Ei Nerd's growth and performance

We have only a single data point for Ei Nerd's subscriber count, captured on 2026-05-11 at 14,500,000 subscribers. The tracking span covers one day with zero net subscriber change. This snapshot is insufficient to establish growth trends, velocity, or seasonal patterns. Historical view-count data and longer-term subscriber trajectory are not yet available in our database. To assess this creator's growth momentum, we would need additional snapshots spanning weeks or months.

How our pricing estimate works for Ei Nerd

Ei Nerd's estimated sponsorship rates are calculated algorithmically using subscriber count, niche-specific CPM benchmarks, and platform/format multipliers. The estimate does not rely on direct community data points (zero data points contributed by brands or prior campaigns in our database), so it is based on modeled CPM rates typical of entertainment content in the Brazilian YouTube market, adjusted for the creator's high audience tier classification.

The rate range reflects uncertainty inherent in algorithmic estimation: the low estimate ($12,528) represents conservative CPM assumptions, while the high estimate ($31,320) reflects premium positioning. The typical rate ($20,880) represents the midpoint calibration. For a detailed explanation of how CPM multipliers, platform economics, and audience-tier adjustments are applied, see our /methodology page.

This estimate is not a guarantee of actual rates and should be treated as a reference point for campaign planning. Actual sponsorship fees depend on negotiation, campaign scope, exclusivity terms, and brand-specific factors.