Drishti IAS

About Drishti IAS

Drishti IAS, operating under the handle @drishtiiasvideos on YouTube, is an educational content creator based in India. The channel is an extension of Drishti The Vision Foundation, an institution established on November 1, 1999. With 12,800,000 subscribers and a total of 1,778,519,562 views across 21,156 published videos, Drishti IAS focuses on educational content, primarily serving an audience in India. The organization maintains a significant physical presence with centers in eight Indian cities, including Delhi (Karol Bagh), Noida, Prayagraj, Jaipur, Lucknow, Indore, Ranchi, and Patna. The YouTube channel complements its offline operations and digital learning resources, such as the Drishti Learning App and its official website, drishtiias.com. The content is primarily delivered in an unknown primary language, catering to a broad educational demographic within the country.

Drishti IAS's estimated sponsorship rates

The estimated rate for an integrated video on the Drishti IAS YouTube channel ranges from $7,834 to $12,186, with a typical rate around $9,574. This pricing reflects the channel's position as a mega-tier creator within the education niche. The valuation is influenced by several factors, including its substantial subscriber base of 12,800,000 and the specific CPM band for educational content, which is estimated between $18 and $28, with an anchor at $22. The algorithm uses an estimated 435,200 views as a basis for this calculation, derived from a subscriber fallback model due to the unavailability of recent average view data. This rate is competitive within the education sector, where content often has a longer shelf life and high engagement from a dedicated audience. The channel's extensive library of 21,156 videos also indicates a consistent content output, which can be a factor in brand consideration. For a detailed breakdown of how these rates are calculated, refer to our /methodology page.

Who should partner with Drishti IAS?

Drishti IAS primarily engages an audience interested in educational content, consistent with its main category. With 12,800,000 subscribers, the channel's viewership is predominantly located in India, aligning with the institution's physical presence across eight Indian cities. The content likely appeals to students, civil service aspirants, and individuals seeking academic or competitive examination preparation resources. Brands in categories such as online learning platforms, educational technology, test preparation services, and academic publishing would find this audience particularly relevant. Given the channel's focus, brands offering study materials, career guidance, or skill development programs could also achieve strong resonance. In the broader education niche, Drishti IAS operates alongside peers such as Examपुर (@exampur__official) with 14,300,000 subscribers and Adda247 SSC (@sscadda247) with 11,000,000 subscribers, both of whom also cater to large educational audiences. The channel's extensive video library suggests a consistent and diverse range of educational topics, attracting a broad segment of learners.

Drishti IAS's growth and performance

Drishti IAS's subscriber growth data currently reflects a single snapshot. The channel was first tracked on 2026-06-01, at which point it had 12,800,000 subscribers. The latest snapshot, also on 2026-06-01, shows the same subscriber count. This provides a limited view of its growth trajectory, with a delta of +0 subscribers over a one-day span. We do not yet have historical data to analyze long-term subscriber trends or fluctuations. Additionally, average view data for the last 30 days is not available, which would typically provide insights into recent content performance and audience engagement. Future tracking will provide a more comprehensive understanding of the channel's growth patterns and audience acquisition rates.

How our pricing estimate works for Drishti IAS

The estimated pricing for Drishti IAS is generated through an algorithmic model that considers several key metrics. This estimate is based on the channel's subscriber count, which is then multiplied by a niche-specific CPM (Cost Per Mille) band. For education content, the CPM band is set between $18 and $28, with an anchor at $22. Platform-specific and content format multipliers are also applied to refine the estimate. In the absence of recent average view data, the algorithm utilizes a subscriber fallback model, estimating views at 435,200, though this introduces a low confidence level for the view basis. The resulting range of $7,834 to $12,186 represents the estimated low, typical, and high rates for an integrated video on the YouTube channel. This methodology aims to provide a data-driven valuation that reflects the creator's audience size and content niche. A comprehensive explanation of our pricing model and its underlying assumptions is available on our /methodology page.