Building and DIY

About Building and DIY

Building and DIY is a YouTube channel focused on home improvement, construction, and woodworking instruction. The channel publishes step-by-step tutorials ranging from beginner-friendly DIY projects to advanced building techniques, alongside tool reviews and material guidance. With 104,000 subscribers and 3,673,664 total views across 10 published videos, the channel operates in the home_diy category and maintains an editorial stance emphasizing honest, unsponsored assessments of tools and equipment. The creator's stated approach centers on practical instruction—covering tool selection, material sourcing, and construction methodology—rather than entertainment-driven content. The channel's average view count per video is approximately 367,366, indicating substantial per-video engagement within the DIY education space. The bio explicitly positions the channel as a resource for viewers seeking hands-on skill development, from foundational projects to workshop-level techniques. This positioning aligns with a growing audience segment interested in self-directed home improvement and maker-space activities.

Building and DIY's estimated sponsorship rates

Building and DIY's estimated rates for integrated YouTube video sponsorships range from $200 (low) to $333 (typical) to $499 (high). These estimates reflect the channel's mid-tier audience classification and are derived algorithmically based on subscriber count, niche CPM benchmarks, and platform-specific multipliers. The home_diy category typically commands moderate CPM rates relative to finance or tech niches, as advertiser demand centers on home-improvement retailers, tool manufacturers, and construction-material suppliers rather than high-margin SaaS or financial services. At 104,000 subscribers, Building and DIY occupies a comparable scale to peer creators including とっことんDIYチャンネル, Marcenaria C&P, and DIY motto channel, all of which cluster around 101,000–104,000 subscribers. Rates within this peer cohort are likely to be similar, though variation can occur based on audience geography, engagement metrics, and content format specifics. The estimate assumes a standard mid-roll or pre-roll integration; alternative formats (product placement, dedicated segments) may command different pricing. Detailed methodology for rate calculation is available on the /methodology page.

Who should partner with Building and DIY?

Building and DIY's audience consists primarily of DIY enthusiasts, home-improvement hobbyists, and individuals seeking construction and woodworking instruction. The channel's content focus—step-by-step tutorials, tool reviews, and material guidance—attracts viewers interested in hands-on skill acquisition and project planning. Relevant brand categories include tool manufacturers (power tools, hand tools, safety equipment), home-improvement retailers, lumber and building-material suppliers, woodworking and workshop equipment vendors, and home-automation or smart-home product companies. The channel's unsponsored review stance may appeal to brands seeking authentic product endorsement or educational partnerships rather than traditional paid promotion. Geographic data indicates a US-based creator, suggesting the audience skews toward North American viewers, though YouTube's global distribution means international viewership is likely present. The channel's 3,673,664 total views and 10-video catalog suggest a developing but engaged audience; peers like Pros DIY (106,000 subs) and ModernMilt DIY (101,000 subs) operate in the same subscriber range and likely share overlapping audience demographics. Audience composition data such as age, gender, and detailed geographic breakdown are not yet available.

Building and DIY's growth and performance

Building and DIY was first tracked on 2026-05-12 at 104,000 subscribers, with the latest snapshot also recorded on 2026-05-12 at 104,000 subscribers. The one-day span provides insufficient data to assess growth trajectory or subscriber velocity. Average view counts for the last 30 days are not yet available. To establish meaningful growth analysis, additional snapshots over weeks or months would be required. Prospective brand partners should monitor the channel for updated metrics to evaluate momentum and audience expansion patterns.

How our pricing estimate works for Building and DIY

The estimated rate range ($200–$499, typical $333) is calculated algorithmically using subscriber count, niche-specific CPM benchmarks, and platform/format multipliers. The formula accounts for the home_diy category's typical advertiser rates and YouTube's revenue-sharing structure. This estimate is calibrated against zero community data points (no prior brand-deal reports from this creator), meaning it relies entirely on category and scale benchmarks rather than observed pricing history. Actual rates may vary based on audience engagement metrics, video length, content quality, and negotiated terms. For a detailed explanation of the pricing methodology, visit the /methodology page.