DIY In Progress

About DIY In Progress

DIY In Progress, managed by creator Danie, is a YouTube-based channel focused on the home improvement and DIY niche. With a content library consisting of 418 published videos, the channel documents various maker projects, interior space transformations, and creative builds. The editorial focus centers on the process of turning conceptual ideas into functional living spaces, emphasizing a philosophy of experimentation over technical perfection. The channel maintains a consistent presence in the home improvement sector, leveraging a subscriber base of 362,000 to distribute long-form project content. Beyond video production, the creator maintains an active commercial presence through an integrated affiliate storefront, specifically utilizing the ShopMy platform to curate home and DIY product recommendations. This integration allows for the monetization of specific tools and materials featured in the channel's builds. The channel operates out of Canada, serving as a hub for viewers interested in residential design and hands-on renovation projects. By documenting the messy and iterative nature of DIY work, the channel positions itself as a resource for audiences looking for accessible, project-oriented content. While the channel has accumulated a total of 46,495,557 views across its history, it remains focused on the intersection of creative hobbyism and home styling, maintaining a distinct aesthetic that prioritizes the 'vibe' of a space alongside the technical execution of the build.

DIY In Progress's estimated sponsorship rates

The estimated market rate for a sponsored video integration on DIY In Progress ranges from $875 to $1,414, with a typical valuation of $1,077. These figures are derived from a niche-specific cost-per-mille (CPM) band of $13 to $21, anchored at $16. Several factors influence this pricing structure, most notably the channel's audience tier and the specific nature of the home DIY vertical. Because home improvement content often requires high-intent viewership—where audiences are actively seeking product recommendations for upcoming projects—the CPM for this category generally sits higher than broad-appeal entertainment content. The valuation also accounts for the channel’s total reach of 362,000 subscribers, which provides a stable baseline for brand partners seeking mid-tier exposure. The pricing model utilizes a view-based projection, currently calculated at a baseline of 67,332 views per integration, though this metric is subject to fluctuation based on the specific performance of individual video uploads. Compared to peers in the home DIY space, such as MarcA2C or DIY Montreal, the pricing reflects a competitive alignment with creators holding similar subscriber counts. Factors that may push the rate toward the higher end of the $1,414 estimate include the inclusion of dedicated product demonstrations, long-term brand ambassadorships, or the integration of affiliate tracking links that provide measurable conversion data for the sponsor. For a detailed breakdown of how these figures are calculated, please refer to our /methodology page.

Who should partner with DIY In Progress?

The audience for DIY In Progress is primarily composed of individuals interested in home renovation, interior design, and woodworking. Given the nature of the content—which emphasizes 'no perfection required' builds—the viewer demographic likely leans toward homeowners, renters looking for aesthetic upgrades, and hobbyist makers. This audience is highly valuable for brands in the home improvement, hardware, and furniture sectors. Potential brand categories that align with this viewership include power tool manufacturers, paint and finish suppliers, smart home technology providers, and interior decor retailers. The channel’s focus on 'quirky concepts' and 'bold ideas' suggests an audience that is receptive to lifestyle branding and functional home goods. When compared to peer channels like That Kilted Guy DIY Home Improvement or DIY Creation Woodworking, DIY In Progress occupies a similar space in the home improvement ecosystem. These audiences are generally characterized by high engagement during project-heavy seasons, such as spring and autumn. Because the channel utilizes affiliate links for product discovery, the audience has demonstrated a propensity for purchasing recommended tools and materials, making the channel a viable platform for direct-response marketing campaigns. The absence of secondary categories suggests a highly specialized focus, which allows for deeper audience targeting but limits the reach into broader lifestyle or general-interest demographics. Brands looking to reach a DIY-centric audience will find that the channel’s subscriber base is concentrated in a niche that values practical, hands-on instructional content.

DIY In Progress's growth and performance

As of the most recent data snapshot taken on October 4, 2026, DIY In Progress holds a total subscriber count of 362,000. Our tracking systems began monitoring this channel on October 4, 2026, at which point the subscriber count was also recorded at 362,000. Consequently, the delta for this specific one-day observation period is 0 subscribers. Because our tracking for this channel is in its initial stages, we do not yet have a longitudinal view-count history or a multi-month growth trajectory to analyze. The current data provides a static baseline that confirms the channel’s established position within the home DIY vertical. Future snapshots will be required to determine the channel’s velocity, subscriber acquisition trends, and the impact of specific video releases on audience growth. At this time, historical performance metrics regarding average views over the last 30 days are not available.

How our pricing estimate works for DIY In Progress

The pricing estimates and audience metrics provided for DIY In Progress are generated through a proprietary algorithmic model designed to standardize creator valuation across the InfluencerUnion database. Our methodology calculates the potential value of a sponsored integration by multiplying the channel’s subscriber count and historical engagement data by a niche-specific CPM (cost-per-mille) band. For this channel, we have applied a home DIY niche multiplier of $13–$21 per thousand views to reflect the commercial value of the home improvement sector. The 'typical' rate is derived from an anchor CPM of $16, applied to a projected view count. These figures are intended to serve as a market-standard baseline for brand partnerships and do not account for extrinsic variables such as production quality, exclusivity clauses, or talent-specific negotiation leverage. For a comprehensive explanation of our data collection, view-count projection logic, and the specific variables used to calculate these ranges, please visit our /methodology page.