DIY道楽 テツ

About DIY道楽 テツ

DIY道楽 テツ is a Japanese home DIY creator with 240,000 subscribers and 179.2 million total views across 5,143 published videos on YouTube. The channel documents hands-on projects and creative problem-solving, reflecting a philosophy centered on curiosity and experimentation. According to the channel bio, the creator approaches projects with a focus on personal interest and sustained engagement—pursuing ideas until satisfaction is reached rather than following external metrics or trends.

The creator has expanded beyond video content into published books on life philosophy and problem-solving, including titles on reverse-goal thinking and the psychology of repair-minded individuals. A public LINE account offers ad-free video access, and merchandise is available through an official storefront. The channel's longevity—5,143 videos published—indicates consistent output over an extended period. The creator maintains an active presence on Twitter (@diy_douraku) for direct audience communication.

The channel's appeal centers on practical, exploratory DIY content with an emphasis on learning and adaptation rather than polished tutorials. This approach has resonated with a mid-tier audience in the home improvement and maker communities, positioning the channel as a steady presence in the Japanese DIY creator ecosystem.

DIY道楽 テツ's estimated sponsorship rates

Estimated sponsorship rates for DIY道楽 テツ range from $461 to $1,152 per integrated YouTube video, with a typical rate of $768. This estimate is based on the channel's 240,000 subscriber count, niche CPM benchmarks for home DIY content, and YouTube's platform and format multipliers. The creator sits in the mid-tier audience classification, placing rates in line with comparable home DIY channels of similar scale.

Several factors influence pricing within this range. The 240,000-subscriber base is comparable to direct peers such as そうだ、お家をつくろう【ｸﾒﾏﾘchannel】 (241,000 subs) and HouseCalls (232,000 subs), suggesting competitive positioning. The home DIY niche typically commands moderate CPM rates relative to finance or technology verticals, reflecting advertiser demand for audience segments interested in home improvement, tools, and maker products.

The creator's 179.2 million total view count indicates sustained audience engagement over time, which supports mid-tier pricing. Geographic location (Japan) and primary language context may influence advertiser availability and regional CPM rates. Actual rates depend on campaign specifics, audience demographics, content format, and advertiser category—factors that should be discussed directly with the creator or their representative. Refer to our methodology page for details on how estimates are calculated.

Who should partner with DIY道楽 テツ?

DIY道楽 テツ's 240,000-subscriber audience aligns with the home DIY and maker communities, with particular relevance to Japanese-language viewers interested in hands-on projects, repair, and creative problem-solving. The channel's emphasis on curiosity-driven exploration and learning appeals to audiences seeking practical knowledge and inspiration rather than step-by-step instruction alone.

Brand categories with natural fit include home improvement retailers, tool manufacturers, hardware suppliers, and DIY equipment brands. The creator's published books on life philosophy and problem-solving suggest secondary appeal to personal development and self-help publishers. Merchandise sales through an official storefront indicate audience willingness to purchase branded products, relevant for creators seeking merchandise partnership opportunities.

The 5,143 published videos represent extensive content history, allowing brands to assess audience retention and engagement patterns across diverse project types. Comparable creators in the niche—including Mareds - Woodwork (265,000 subs) and XO, MaCenna Vlogs (264,000 subs)—serve overlapping audiences interested in DIY, woodworking, and home projects, though geographic and language differences create distinct audience segments.

The channel's LINE account with ad-free access suggests a dedicated subscriber base willing to engage through alternative platforms, indicating potential for multi-channel brand partnerships. Audience composition likely skews toward adults with disposable income for tools, materials, and home improvement projects.

DIY道楽 テツ's growth and performance

We have only a single snapshot of subscriber data, captured on May 12, 2026, at 240,000 subscribers. No historical growth trajectory is available at this time. Average view counts for the last 30 days are also not yet available in our tracking data. To assess growth patterns and engagement trends, longer-term data collection is needed. Interested parties should monitor the channel directly or contact the creator for recent performance metrics.

How our pricing estimate works for DIY道楽 テツ

The estimated sponsorship rate is calculated algorithmically using the creator's subscriber count (240,000), niche-specific CPM benchmarks for home DIY content, and platform and format multipliers for YouTube integrated video placements. The estimate does not incorporate community-reported rates, as none are yet available in our database for this creator. The mid-tier audience classification reflects subscriber count relative to peers in the home DIY category. Actual sponsorship rates vary based on audience demographics, geographic location, content performance, advertiser category, and campaign-specific factors. For a detailed explanation of the estimation methodology, visit our /methodology page.