DIY & Crafts

About DIY & Crafts

DIY & Crafts (@diycraftstvofficial) is a YouTube-based creator focused on the home improvement and construction sector. Based in the United Kingdom, the channel produces content centered on renovation, landscaping, and outdoor design. The creator utilizes a combination of traditional videography, creative storytelling, and AI-assisted visualization to document complex projects. The channel’s content library covers a broad spectrum of structural and aesthetic home improvements, including the construction of treehouses, container homes, cabins, and garden infrastructure such as pools and ponds. Additionally, the channel explores interior and exterior finishes, including epoxy applications, flooring, and furniture design. With a total of 114 videos published, the channel has accumulated 155,426,880 total views. The content is positioned as a resource for viewers interested in DIY concepts and transformative building projects. The channel maintains a professional approach to content distribution, providing specific contact channels for licensing and permissions. By focusing on high-production-value visualization, DIY & Crafts distinguishes itself from standard instructional DIY channels, opting instead for a narrative-driven approach to construction and design. The channel currently maintains a subscriber base of 341,000, positioning it within the mid-tier creator segment for the home and DIY category. The editorial focus remains consistent across its catalog, prioritizing visual transformation and creative design inspiration for a global English-speaking audience.

DIY & Crafts's estimated sponsorship rates

The estimated market rate for a sponsored video integration on the DIY & Crafts YouTube channel ranges from $825 to $1,332, with a typical valuation of $1,015. These figures are calculated based on a niche CPM band of $13 to $21, anchored at $16, which reflects the specific commercial value of the home improvement and DIY sector. Several factors influence this pricing structure, most notably the channel's total view count of 155,426,880, which suggests a high level of historical engagement despite the specific 30-day average view count currently being unavailable. The mid-tier audience classification, supported by a subscriber count of 341,000, places the channel in a competitive bracket alongside peers such as DIY Wife and That Kilted Guy DIY Home Improvement. The pricing accounts for the high production value inherent in the channel's use of AI-assisted visualization and complex project documentation, which typically commands higher CPMs than standard vlog-style content. Because the channel operates within the home_diy niche, advertisers in sectors such as power tools, home renovation software, building materials, and landscaping services are primary candidates for sponsorship. The rate reflects the potential for long-tail view accumulation, a common trait in the DIY category where evergreen content continues to generate impressions long after the initial publication date. For a detailed breakdown of the variables used to determine these estimates, please refer to our /methodology page.

Who should partner with DIY & Crafts?

The audience for DIY & Crafts is primarily composed of individuals interested in home renovation, construction, and outdoor design. Given the nature of the content—which features container homes, cabin builds, and complex landscaping—the viewership likely includes homeowners, DIY enthusiasts, and professionals looking for design inspiration. The channel’s focus on specific technical projects like epoxy flooring and garden pond construction attracts a demographic that is highly relevant to brands in the home improvement, hardware, and furniture industries. When compared to peer creators such as DIY Wife (347,000 subscribers) and MarcA2C (360,000 subscribers), DIY & Crafts occupies a similar space in the home_diy niche. This suggests an audience that is likely accustomed to long-form, project-based content. The channel's reach is global, with English as the primary language, allowing for broad appeal across Western markets where DIY culture is a significant consumer interest. The high total view count relative to the subscriber base indicates that the channel’s content is frequently discovered through search and recommendation algorithms, rather than relying solely on a core subscriber base. This discovery-driven audience is particularly valuable for brands seeking to reach consumers actively researching home projects or looking for specific construction solutions. The audience segment is categorized as mid-tier, providing a balance between broad reach and niche-specific engagement, making it suitable for both awareness-focused campaigns and direct-response marketing for home-related products and services.

DIY & Crafts's growth and performance

As of the most recent data snapshot on October 4, 2026, DIY & Crafts maintains a total subscriber count of 341,000. Our tracking system initiated data collection for this channel on October 4, 2026. Consequently, the current growth history is limited to a single-day snapshot, showing a delta of zero subscribers over that period. Because the tracking window is currently restricted to this initial observation, we do not yet have a longitudinal view-count history or a multi-month subscriber growth trend to report. The channel’s total view count stands at 155,426,880 across 114 published videos, which provides a baseline for evaluating the channel's historical performance. Future updates to this profile will incorporate ongoing snapshots to determine the channel's velocity and subscriber acquisition rate. At this stage, the data confirms the channel’s current standing as a mid-tier entity within the home_diy category, with a substantial library of content that has historically attracted significant viewer interest.

How our pricing estimate works for DIY & Crafts

The valuation and audience estimates provided for DIY & Crafts are generated using a proprietary algorithmic model designed for the creator economy. This model calculates potential sponsorship rates by synthesizing several key data points, including the creator's total subscriber count, the specific niche CPM (Cost Per Mille) band associated with the home_diy category, and platform-specific multipliers for video integration formats. For this profile, we utilized a niche CPM band of $13 to $21, with an anchor of $16, to reflect the commercial viability of the DIY and home improvement sector. In instances where real-time 30-day view data is unavailable, the model employs a subscriber-fallback metric to estimate potential reach, which carries a lower confidence interval. These figures are intended to serve as a baseline for market valuation rather than a fixed price. For a comprehensive explanation of how we weight these variables, including our approach to audience tiering and niche-specific adjustments, please visit our /methodology page.