Diljit Dosanjh

About Diljit Dosanjh

Diljit Dosanjh operates the official YouTube channel for the Indian music artist Diljit Singh Dosanjh. The channel hosts 286 published videos and has accumulated 5.5 billion total views since its inception. The creator's subscriber base stands at 7.94 million as of May 2026. The channel serves as the primary distribution platform for music content, official updates, and announcements, positioning itself as the authoritative source for the artist's YouTube presence. The bio explicitly directs viewers to subscribe for access to latest updates, indicating a focus on maintaining direct audience connection through the platform. With over 5.5 billion cumulative views across 286 videos, the channel demonstrates sustained audience engagement in the music category. The creator operates primarily in the Indian market, reflecting the geographic and cultural context of the artist's career and fanbase.

Diljit Dosanjh's estimated sponsorship rates

Diljit Dosanjh's estimated rates for integrated YouTube video sponsorships range from $7,432 (low) to $18,580 (high), with a typical rate of $12,386. This pricing reflects the creator's high audience tier classification, driven primarily by a subscriber base of 7.94 million. The rate estimate is algorithmic, based on subscriber count multiplied by niche-specific CPM benchmarks and platform-format multipliers; see the /methodology page for the full calculation framework. Music category creators typically command CPMs influenced by audience geography, content format, and brand-safety considerations. Diljit Dosanjh's rates position the channel competitively within the music niche peer group, which includes creators such as TREASURE and COLORS, both operating at similar subscriber scales (7.94 million and 8.38 million respectively). The estimate carries a calibration note of zero community data points, meaning it is derived entirely from algorithmic modeling rather than historical brand-deal records. Actual negotiated rates may vary based on campaign scope, exclusivity terms, and brand fit with the creator's audience.

Who should partner with Diljit Dosanjh?

Diljit Dosanjh's audience of 7.94 million subscribers aligns with the high-tier classification and reflects a music-focused demographic. The channel's 5.5 billion total views indicate sustained engagement across a substantial body of content. Given the creator's Indian market positioning and music category focus, the audience likely comprises music fans, entertainment consumers, and followers of South Asian popular culture. Relevant brand categories for partnership consideration include music streaming platforms, consumer electronics (headphones, audio equipment), fashion and apparel brands, beverage companies, and entertainment-related services. The peer creator group—including TREASURE (7.94 million subs), SHUBH (7.55 million subs), and Aya Nakamura (8.34 million subs)—suggests that audiences in this tier and category typically span both regional and international reach, though with distinct cultural and geographic concentrations. The channel's explicit positioning as an official artist channel means the audience is primarily composed of existing fans and new listeners discovering the artist's music and official announcements, rather than a general-interest or lifestyle audience.

Diljit Dosanjh's growth and performance

Snapshot data for Diljit Dosanjh covers only a single day (May 11, 2026), with no subscriber change recorded between the first tracked date and the latest snapshot. Both measurements show 7.94 million subscribers, resulting in a delta of zero growth over the 1-day span. This limited observation window does not provide sufficient data to characterize longer-term growth trends, seasonal patterns, or momentum. Average view counts for the last 30 days are not yet available in the dataset. To assess meaningful growth trajectory, extended historical data across weeks or months would be required.

How our pricing estimate works for Diljit Dosanjh

The rate estimate for Diljit Dosanjh is algorithmic, calculated by multiplying the creator's subscriber count by a niche-specific CPM (cost per thousand impressions) benchmark, then applying platform and format multipliers specific to YouTube video integrations. The estimate does not rely on historical brand-deal data; instead, it is derived from aggregated pricing models calibrated to the music category and high audience tier. The zero community data points notation indicates that no verified past sponsorship rates have been recorded for this creator in the InfluencerUnion database, so the estimate is purely model-based. For a detailed explanation of CPM assumptions, tier classifications, and multiplier logic, see the /methodology page. Actual rates depend on campaign specifics, audience overlap with brand targets, content format, and negotiation terms.