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359K
Subscribers
18.8K
Average views
across 15 recent videos
5.2%
Reach quality
of subscribers watch, on average
Below typical for mid-sized channels
Around the mid median for mid-sized channels.
294.6M
Total views
2.08K
Videos
2026-10-05
Data updated
15-video sample
About
Building an incredible product experience for Indian Traders & Investors⚡ We believe that Stock Markets provide a unique opportunity for all Indians to participate in India's growth story. We are enabling the same for Indians with Dhan. Both traders & investors have gotten smart about making money and building wealth, as users, they have continued to use the same products, features, and platforms that were available for years with little or no innovation. We plan to change that with Dhan - a technology-led platform built for super traders and long-term investors. With Incredible online investing experience, Dhan provides industry first features - all & more at industry standard pricing.
About Dhan
Dhan (@dhanhq) is a technology-driven YouTube channel focused on the Indian financial services sector. The channel serves as the primary educational and product-focused media arm for Dhan, a trading and investment platform. With a library of 2,050 videos, the content strategy centers on addressing the gap in innovation within the Indian retail trading market. The channel positions itself as a resource for both active 'super traders' and long-term investors, emphasizing the importance of modernizing the tools available to retail participants in the Indian stock market. By focusing on product-led growth and financial literacy, the channel aims to align its user base with the broader trajectory of India’s economic development. The content is primarily produced in English and targets a domestic Indian audience interested in market participation, wealth management, and financial technology. As a B2B-oriented brand channel, Dhan operates at the intersection of fintech software and financial education, providing tutorials, feature updates, and market insights that cater to a sophisticated user demographic. The channel’s output is consistent with a high-volume publishing schedule, reflecting an operational mandate to maintain continuous engagement with its 356,000 subscribers. By prioritizing technical utility and market accessibility, the channel serves as a digital touchpoint for users navigating the complexities of the Indian equity markets through the lens of the Dhan platform.
Dhan's estimated sponsorship rates
The estimated market rate for a sponsored video integration on the Dhan YouTube channel ranges from $657 to $1,126, with a typical valuation of $845. These figures are derived from a niche CPM band of $35 to $60, anchored at $45, reflecting the high commercial value of the finance and B2B software sectors. Several variables influence this valuation relative to other mid-tier creators. First, the channel operates within the finance niche, which historically commands higher CPMs due to the high lifetime value of users in the trading and investment space. Second, the channel’s focus on B2B fintech solutions attracts advertisers looking for high-intent audiences, which justifies the premium pricing compared to general-interest entertainment channels. The pricing also accounts for the channel's specific audience composition, which is concentrated in India, a region where financial technology adoption is currently experiencing rapid growth. While the channel maintains a high volume of content, the algorithmic estimate focuses on the performance of individual video integrations rather than bulk content deals. Factors such as the channel's 292,091,016 total views and its specific audience tier classification as a 'mid' tier creator are key inputs in this calculation. Advertisers should note that these figures represent a baseline estimate for standard integrations; specific campaign requirements, such as long-form dedicated reviews or multi-video series, may deviate from these ranges. For a detailed breakdown of how these variables interact, please refer to our methodology page.
Who should partner with Dhan?
The audience for @dhanhq is primarily composed of Indian retail traders, long-term investors, and financial technology enthusiasts. Given the channel's focus on the Dhan trading platform, the viewer demographic exhibits a high degree of interest in fintech apps, online brokerage services, and personal-finance education platforms. The audience is characterized by a high level of financial literacy and a specific interest in tools that facilitate market participation. Because the channel operates within the B2B and finance categories, the audience is highly valuable to advertisers in the banking, financial services, and insurance (BFSI) sectors, as well as providers of productivity software and trading analytics tools. When compared to peer creators in the B2B and educational space, such as Vyapar App (334,000 subscribers) and Satish Dhawale (389,000 subscribers), Dhan occupies a similar mid-tier position. The audience overlap with these peers suggests a cohort of viewers who are actively seeking professional development, business management tools, and digital solutions to improve their personal or professional financial outcomes. The channel’s reach is consistent with other industry-specific educational platforms like I Love Excel by Skill Course and AutoDS, which also leverage high-utility content to build a loyal subscriber base. Advertisers targeting this demographic can expect an audience that is accustomed to technical content and is actively engaged in the decision-making process regarding financial software and market-related services.
Dhan's growth and performance
The growth trajectory for @dhanhq shows consistent expansion within the Indian financial technology sector. Based on the most recent tracking data, the channel grew from 335,000 subscribers on July 9, 2026, to 356,000 subscribers by September 21, 2026. This represents a net increase of 21,000 subscribers over a period of 74 days. This growth rate indicates a steady acquisition of new users, averaging approximately 284 new subscribers per day during this window. While we don't yet have long-term historical view-count growth data to compare against this subscriber trend, the current snapshot confirms a positive momentum in audience reach. The channel's ability to maintain this growth while publishing a high volume of content—totaling 2,050 videos to date—suggests a stable content strategy that continues to attract new viewers interested in the intersection of trading technology and financial education.
How our pricing estimate works for Dhan
The estimated pricing and audience metrics provided for @dhanhq are generated using a proprietary algorithmic model developed by InfluencerUnion. This model calculates the value of a creator's inventory by synthesizing several key data points, including total subscriber count, niche-specific CPM (Cost Per Mille) bands, and platform-specific format multipliers. For this profile, we utilized an anchor CPM of $45, which is calibrated based on the channel's primary categories of B2B and finance. The estimate also incorporates an average view count of 18,767 per video, which serves as the basis for the projected reach of a sponsored integration. Our confidence level for this specific estimate is high, given the availability of consistent subscriber and category data. Please note that these figures are estimates intended for comparative analysis and do not constitute a fixed rate card. For a comprehensive explanation of the variables, weighting, and data normalization processes used to arrive at these figures, please visit our methodology page.